Nhepfenyuro yehupfumi yehupfumi NY411 ye Variety Media inotsanangura basa rinokosha iro rinotarirwa nemabhizimisi anopa zvikwata zvekusimudzira:
"Ad Agencies uye Makambani Makambani ane zvinhu zvakanakisisa zvekugadzira mari yako yekugadzirisa uye kubhadhara." Mahofisi ekutengeserana, makambani ehurumende yehutano uye makambani ekutengeserana uye makambani ekugadzira mapurogiramu achaita kuti hupfumi hwako hutaure zvakanaka uye hunonyatsozivikanwa panguva yabudiswa. mifananidzo, mifananidzo uye mimhanzi vhidhiyo michina makambani achaona kuti chigadzirwa chako chazadziswa. "
Vakatambi vechikamu mufirimu uye tsvakurudzo yemakethe yeTV vanosanganisira:
- Market Picture Group (MPG) (inowanikwa neC4 muna 2014) - MPG inopa ruzivo rwemashamba muvateereri vekuongorora kuongorora, kuparidzira kwekutengeserana, nekuteerera kwevateereri uye kubuda kusarudzwa, uye kupayona kushandisa sangano rekuInternet kutsvakurudza magwaro epafirimu nekutevera, mabasa aimbove inotungamirirwa nefoni kana mu-munhu. Parizvino, makambani makuru makuru ekutsvakurudza misika anotengesa kutsvakurudza kwemakethe online
- MPG yakwezva mutengesi uye makambani ekucherechedza kwekuisa kuongorora kwedhizimusi kunogona kuzivisa sarudzo script nyaya sarudzo. MPG yakaita chisarudzo chokubatana sekambani yakasununguka kubva kuIpsos, mutungamiriri weParis-based inotengeserana nemisika. Vincent Bruzzesse, purezidhendi weboka rekutsvaga, akataura neTheWrap :
"Tinoda kuchinja zvigadzirwa zvedu." Tinoda kuchinja nzira yatinotaura nevanotarisa mafirimu nechinangwa ichi mupfungwa: iyi ndiyo firimu inogamuchirwa zvakanaka, uye pane script stage - inofanira kubhadharwa here? "
MPG yakavhara masuo ayo nekuda kwechisarudzo chaBruzzesse, ichisiya $ 3 mamiriyoni mukurasikirwa uye nzira yakawanda yechikwereti shure kwayo.
Nhengo yePGG yaida mari yakange iri data yavo yebhizimusi, asi itsva C4 yakasimba
"... ichakwanisa kuenderana nemaitiro eHollywood ari kuchinjwa nokukurumidza munguva yezvinobudisa nhau."
Michael Benaroya naD. D. Todd Shepherd, vatungamiri veMarudzi akasiyana-siyana, vanochengetedza kuti C4 haifaniri kutumira data yeMPG semamwe magwaro anogona kuita kuti data iwanikwe.
"Tine chido chekuita chibvumirano chekuwana iyo dhiyabhorosi kubva kuMPG asi iyo data inhoroondo uye yekurasika kukosha nemaminiti. Isu takagadzirira kuenda mberi kana kuti kunze kwemashoko aya. "~ Michael Benaroya (Benaroya Pictures).
- Nielsen National Research Group - Mafirimu ekutengesa mafirimu uye nzvimbo dzekutengesa TV ndiyo nzira dzinokosha dzekugadzira buzz yemafirimu matsva. Pasinei nezera remuoni wepafirimu kana rudzi rwechigadzirwa chemagetsi kana chikwata chavanosarudza, Nielsen's Moviegoing Report yakabudiswa muna 2014 inotarisa mapepa ekuona mafirimu uye nzvimbo dzeTV semhando inonyanya kuonekwa nevaAmerica vanoona nezvemafirimu matsva.
- Shamrock Capital MarketCast - MarketCast, iyo iri muLos Angeles asi ine kuvapo muNew York, Boston, neLondon, inopa hutsva hwekutsvakurudza kwemashamba kune yehuwandu yezvokuvaraidza mune zvese. Inyanzvi yesayenzi yakawanda uye inyanzvi yekutsvakurudza nzira inoshandiswa kushandiswa pakubatanidza nekubvunzurudza mabasa nemakambani ekuvaraidza emarudzi ose. Nzira dzekutsvaga mafirimu dzakabva pamutsva wekutsvakurudza wakagadzirirwa kuzivisa zvikamu zvose zvebhizimisi refirimu, kubva pakutanga kwekuongorora kuburikidza nemadivi ekuparadzira anillary.
Nemhaka yokuti misika yekutsvakurudza yemusika iri kuwana yakawanda zvakasimba, iyo inowanikwa uye yakaongororwa yava yakakosha. Ramba uchiona nezvekutsvakurudza kwemakambani emagetsi sezvo inoramba ichitsvaga ne teknolojia uye kushandiswa kwemashandisi ekushandisa.
Sources:
> McNary, D. (2014, August 6). Hollywood market market research firm C4 inogumisa kutanga. Kusiyana.
> Wallenstien, A. (2014, June 24). Vincent Bruzzese anobuda kuti ape hutsva hutsva hwokutsigirwa naBenaroya Pictures, Miscellaneous Entertainment. Kusiyana.