Basa reMusika Ongororo mu Starbucks Logo Tsika
Kutsvakurudza kwakaitwa nevaporofesa Michael Walsh kuWest Virginia University, Vikas Mittal paRichard University, uye Karen Winterich kuSmeal wakanyatsojekesa vanhu vasingazivikanwi vatengi vanobvuma kugadziriswa kwekodhi. Kudzidza, Ko Logo Redesigns Rubatsiro kana Kuti Kukuvadza Brand yako? Basa reBhandi Kuzvipira "rakabudiswa mu Journal of Product & Brand Management muna 2010.
Dzivisa Kuvandudza Vatengi Vako Vakawanda Kwazvo
Vatsvakurudzi vakaona kuti avo avo vakazvipira kune marashi vangangodaro vanopesana nekushandurwa kweka logo yavo. Vanhu vanowanzoshambadzira havakwanisi kuva nemanzwiro akasimba pamusoro pechirongwa chekutsvaga chinoshanduka uye vanoita, pane zvose, kuti vazvione sechishanduko chakanaka. Asi avo vakatendeseka vatengi vanogona kubvumira zvigadzirwa zvavo zvekutsvaga zvigadzirisa maitiro avo.
Boka revatsvakurudzi rakataura izvi zvakakosha zvikuru "kutora" kubva pakudzidza kwavo.
Mazhinji emakambani anofungidzira kuti avo vanonyanya kukoshesa vatengi - avo vane simba rakasimba kuzvipira - vachave vachigara kune dzimwe shanduko. Zviwanikwa zvedu zvinoratidza izvi zvingangodaro kutora kusina kukanganisa - imwe inogona kuparadzanisa nheyo, iyo yakazvipira zvikuru yevatengi vemagetsi.
Starbucks 'makambani ose akanga ari pasi pewebhu uye nhare dzekugarisana nevanhu vachitaura pamusoro pekushandura kwema logo uye kuratidza maitiro avo akasiyana uye anowanzotambudza. Starbucks haana kungovhima pasi uye kumirira kuti mutengi flack avarove. Pane nhare yakasimba yevatengi-mararamiro anobatanidzwa pane webhusaiti yeStubucks, uye iyo platform yakashandiswa zvakanaka sezvo Starbucks yakatanga hurukuro nevatengi vavo pamusoro pekushanduka kwakaswedera - zvakanaka zvisati zvava pamusoro pavo.
Unogona Kubvisa Rudzikinuro Rwokuita Kuti Vatengi Vachidzinga Kubva Bhuku
Vatsvakurudzi vekutsvakurudza uku vakaedza nemamwe mabhuku akakurumbira kuti vaone kuti 632 vadzidzi vepadhesi yepamusoro vaizonzwa sei pamusoro pekugadzirisazve logos yeNew Balance neAddas sports shoes. Kuvandudzwa kweviri kwakasikwa kwekodhi yemuchina wega yega nemuongorori mumiririri wemagetsi. Dhigiriro yekutsvaga kwekambani yakasiyana zvikuru, nekugadziridzwa kwakafanana kwakangofanana nekambani yekutanga uye yekudzokazve kwechipiri zvakasiyana zvakasiyana neyekare kare . Nyaya imwe neimwe muchidzidzo yakabvuma pane tsvakurudzo pamusoro pekuzvipira kwavo kune kechipiri kaviri - kamwechete mushure mokutarira mararamiro epakutanga uye mushure mokunge mutsvaga imwe yezviratidzo zvekugadzirisa zvakare. Mafungiro avo aitsigirwa sechisimbiso chekuzvipira kwechigadzirwa, kunze kwekunge mutengi aida kuvandudzwa, uye kunyanya kugadzirisa zvakare kwakashandurwa zvikuru.
Vatsvakurudzi vanodavira kuti vatengi ivavo vane kuzvipira kwakasimba kune chairo vangave vachiona kuchinja kwechirongwa sechishanduko muhukama hwavo nehuwandu . Nokudaro, Winterich pamwe nevanyori varo vanyori vanopokana kuti nzira isina kunaka yekodzero yekugadzirisa zvakare inyanzvi yemakambani ekutora. Uyezve, vatsvakurudzi vanofunga kuti iri pfungwa yakanaka yekukumbira mazano pamusoro pokudzokazve kubva kune vese vatengi vanozviratidza kuti vanozvipira zvikuru -uye zvichida kuzivisa avo vatengi vasati vatsva mavheji aya azarurirwa kuvanhu vose.
Vatsvakurudzi vanoti:
Kupa zvakasimba kuzvipira kwakadai sekuve 'insider' kunogona kusimbisa hupenyu hwavo hwekugadzirisa uye kuyananisa zvingangova nemigumisiro yakaipa yekodzero yekudzoka zvakare.
Starbucks Kuteereta Kwevatengesi Kunowedzera ku Logo Matambudziko
Zvingaita sokuti svondo reStubucks rekugadzira uye tambi yekusika yakaenda ikoko kutanga. Izvo chaizvoizvo mazano avakashandisa mukumhanya-kusvika kuchinangwa chekuchinja. Starbucks yakatanga kutanga uye vakaisa pfungwa pakuve yakachena uye yakajeka pamusoro pezvinangwa zvavo pavanenge vachikurukura kukosha ku Starbucks yemafungiro avo .
Havazi vose Starbucks vatengi vese vanoziva nezve Melody Overton ya StarbucksMelody.com. Melody inofanirwa - yekhofi ... ye Starbucks ... yehupenyu, ndingati. StarbucksMelody ibhuku rake uye iri pamusoro pekofi uye Starbucks nevanhu vose vaanosangana navo munzira kuti vafarire chido chake.
Mumashoko ake:
Ndine chido chekofi. Ndinofarira nzira iyo inonyatsokwanisa kuunza vanhu pamwechete. Ndinoda hurukuro dzakapoteredza. Ndinoda kuve nekwanisi kuva nepfungwa yakafanana yekubatana nevanhu pamusoro. Chikuru chezvose, ndinoshamwaridzana nenguva idzodzo apo iwe unogona kuona humwe mufaro wakadzama mumunhu pamusana pekuwana ikhofi itsva, kudzidza nezvekofi, kana kungovandira kunze kwekofi-kunyange kana usingadiri.
Izvi zvakabuda kubva kuBlody's blog zvinoratidza hutano hwakadzika mutauriri wekambani anokwanisa kuve neropa ravanotarisira. Melody ari murefu-muswe - kwete vatengi vakawanda vanogona kunyora bhulo pamusoro pe Starbucks chido chekuita-uye vanomiririra kunze kwekupararira kwevatengi vane ukama ne Starbucks. Zvikwereti kwose kwose zvinoda kudzidza kudzikwevera vateereri veMelody.