Izvozvo zvingangove zvakanyanyisa asi zvinoratidzira pfungwa yokuti mune imwe nzira kana imwe, vashandi vezvokudya vanofanirwa kufunga kuti mabhuku ekutsvaga mabhuku anotengeswa vasati vasvika vachienda kunotengesa mabhizimisi. Zvinonyanya kukosha kuti unzwisise kuti kutengesa mutengesi kwekutengesa kunotyaira mabhuku ekutsvaga mabhuku mune zvitsva uye nzira dzinochinja.
Ndakabvunza zvinyorwa zvakanyatsogadzirwa zvekubatsira pakuona kuti mutengi ari kutengesa sei mazuva ano.
Zvinyorwa zvakanyatsogadzirwa ndeyomutungamiri anotungamira wekutsvakurudza misika mune zvekutengesa, zvokudya uye nekumwa kuitira kuti ivo vanhu vangu-vanoenda ... chokwadi!
Supermarkets Kudzingisa Basa Rakawedzerwa
Yakawanda munguva pfupi yapfuura mari yakawanda yekuponesa mamai ( hongu vakadzi vachiri kuita vazhinji vekutengesa mabhizimisi ) vari kutora chikamu cheSupp Walmart rwendo rwokutenga nemhaka yeWalmart's Ad Match program, purogiramu inobatanidza kuWalmart nematengo ari pasi chero kupi zvako ... kufanana nevamwe vakwikwidzana mutengo. (Cherechedza kuti izvi zvinoitika zviri kubatsira mabhizinesi ezvokudya zvevakadzi vane hutano hwakanaka vanoenda muWalmart sezvo mabhii aya anoshevedza amai vanotenga paWalmart!)
Zvokudya zvekutengesa zvokudya zvinoshandiswa nekuda kwekuenderera kwesimba mumagadziro ega ega mabhuku ezvitoro uye kugadzirwa kwevatengi padzimba dzekuchengetedza mari uye kuvandudzwa kana kudarika huri nani kana zvichienzaniswa nehuwandu hwemashoko ehurumende.
Nhamba yezvitoro haitombogoni kutengesa paTrader Joe sezvo mumwe chete achitsvaga mabhuku ekutengesa nezvinhu nezvinhu zvinonzi brand.
Mutengesi Joe anoshambadzira kupfuura 80% yezvavanotengesa pasi peTrader Joe's brand.
Zvokudya Shoppers Insights
Ndakabvunza zvinyorwa zvakanyatsogadzirwa zvekubatsira pakuona kuti mutengi ari kutengesa sei mazuva ano. Zvinyorwa zvakanyatsogadzirwa ndeyomutungamiri anotungamira wekutsvakurudza misika mune zvekutengesa, zvokudya uye nekumwa kuitira kuti ivo vanhu vangu-vanoenda ... chokwadi!
Packaged Facts vakatsvaga vatengi vainge vatengesa zvekutengesa mukati maawa makumi maviri ekupedzisira uye vakawana kuti 31% vakanga vachangobva kugamuchira, kuonekwa, kana kunzwa rumwe rutivi rwekutengeserana kwekutengeserana kubva muchitoro chezvitoro kwavakashambadzira kune zvekutengesa.
Maererano neshumo ravo "Kutaura kuti 65% [yevashambadziri] vakataura vachiita chero rudzi rwekugadzirira rwendo rwavo rwekutenga, izvo zvinosanganisira kuunganidza mapikoni uye kutsvaga chigadzirwa kana kutengesa ruzivo, muchidimbu neIndaneti-vatengesi vezvokudya havashandisi mukana uyu. "
Chikamu chokupedzisira, kuburikidza neInternet , chakakosha kune vashandi vezvokudya kuti vanzwisise-kureva, kuti vatengi vanoita sei paIndaneti mabhuku ekutenga mabhuku uye kuti zvinosvibisa sei chigadzirwa chako chitsva.
Zvokudya Zvokudya Zvinoshandisa Kuita Zvisarudzo
Pakati pevashambadzi vakagamuchira chero mararamiro ekutengeserana kubva kune vanotengesa zvokudya, 70% vakagamuchira zvinyorwa zvakadhindwa kana mapepa, uye 41% vakaona zvizivo zvepepanhau. Pakati pezvisiri izvo zvinyorwa zvinyorwa, zvisinei, mitsva inhau inoenderana nechekare ( mitsva inoshambadzirwa inoshambadzirwa nepa internet uye vhidhiyo yevhidhiyo ): chiyero chakanga chatambira mamiriyoni (6%) chakatapira zvishoma kune avo vakanga vaona materevhizheni eTV (5%), uye muzana yevakagamuchira Facebook mamiririri (2%) akasungira avo vakange vanzwa zvemasvondo eredhiyo.
Nzira Yekugadzira Zvokudya Purogiramu Inotanga Zvimwe Zvakabudirira
Zvokudya mabhizimisi vanogona kuita kuti zvigadzirwa zvavo zvitsva zvirambe zvichibudirira kuburikidza nokunzwisisa kushanduka kwemaitiro muitiro hwevatengi. Imwe tafura inoratidza zvakajeka kuti Email Marketing ne Facebook zvakanyatsoenderana necheterevhizheni neRadio advertising.
- Ona kana kune mikana yekusimudzira mishonga yako kuburikidza nekubatanidzwa mumapurogiramu ezvokutengesa emai email.
- Gadzira yako purogiramu yekutengesa ye email uye chengetedze kune zvinyorwa zvinotaurwa apo vatengi vako vanogona kutenga.
- Iva nechokwadi chekuisa izvi mumushandirapiti wako wekutanga wekugadzirwa kwemagetsi.
- Ita zvekutengeserana PowerPoint mharidzo kuti uise pachena yako Facebook neEmail Marketing effort uye uenzanise kuti ivo vanoshanda zvakadini kudarika tsika dzekudhinda.
- Itai kuti maitiro enyu ekutengeserana aenzane nemapurogiramu emakambani enyu. Kana iwe uri kutarisa varume kana mabhizinesi, iwe unoda kunzwisisa kuti zvipi zvehuwandu hwemagariro evanhu uye zvekutengesa motokari zvichazadzisa zvinangwa zvako - zvino ita zvaunowana mune chirongwa chako chekutsvaga kwekudya .
Dhiyabhorosi kubva kuChokwadi Packaged 'shopper kuongorora zvinyorwa zvinowanikwa munhoroondo, Food Shopper Insights 2011.