Instacart Shopping Data Points to a Foodie Hipster Consumer

01 - Tinoda Yedu Yakakodzwa MuBrussels Inomera

Saka chii chinonzi mazita evanhu ava vanoda kutsvaga? Zvokudya "zvisina kupisa" zvinowedzera kune zvokudya zvakanyanya uye zvekudya zvepanyama, zvikamu zveNielsen zvinoshambadzira kutengesa zvakwira. My hypothesis ine chokuita nekupararira kweTrans Joe's-kubva kwaI Instacart iye zvino isingatauri. Ndiri kufungidzira sezvo TJ inotarisa nzvimbo itsva, vatengi vakawanda vanoita vhiki yega yega yezvokudya zvekudya zvinotapira ikoko, kazhinji pamari shoma.

Chinowira mumutsara we "hot" ndezvokudya izvo zvinowanzotumidzwa seHIPSTER (kunyange munhu anofanira kuchengeta kusakosha kwekudya pamutsara). Mhando dzezvigadzirwa zvemaoko, zvigadzirwa zvekugadzira yada yada tinoda kudya pazvokudya zvekudya uye zvakadaro.

Kune vatengesi nevatori vezvokudya, iyo inofungidzirwa-inogutsa, kunyange zvazvo ini ndinoratidzira kuparadzanisa mamiriro acho nezviyo zvegungwa reA Himalayan munyu, sezvo tisingazivi nyaya yakazara mushure mekutengesa maitiro.

Tweet me your theories @susiewyshak.

"Kuzivikanwa kwemaBrussels kwakange kusingatarisirwi," akadaro Instacart meneja wemabasa Bill Babeaux.

Zvokudya zvakagadzirisa zvikwereti zveBrussels zvakasara ndiro, uye zvino isu takapindwa muchengeti we garlicky kuBrussels anokwakuka muhuwandu hwemaorivhi emuorivhi uye Himalayan rose munyu (kuenderera mberi pa Instacart).

Zvichida kana kwete iyo mishonga ine minda yakanaka inofadza kupfuura kare (iyo iri kuenderera mberi), kudya kunotiita kuti tinzwe tine utano hwakanaka. Hazvina mhosva kuti takanga tavira zvakadini zvakadaro kunze kwekunakidzwa kwema caramelized kubva kune iyo. Ndinogona kuona kuti sei ichi chiri kufamba.

02 - Srirarcha is Going Down

Instacart vatsvakurudzi vanoshamisika kana Sriracha asvika pakakwirira.

Zvakadini Sriracha anogona kuenzanisa nemhuri yeAmerica inodya? Kwete zvikuru.

Hazvishamisi kuti Heinz uye zvidhinha zviduku / zvikafu zvekudya zvakadai seSosu Sauces zvinosanganisa mushonga unopisa mumashizha anowanzoshandiswa sa ketchup. Zvingava zvinonakidza kuona maitiro ekufambisa kune mamwe marudzi ekutsvaira mucheka wokutengesa, sezvo zvinodhaka zvinokambaira zvinoramba zvichiri kusvuta kushandiswa kwechigadzirwa.

03 - Cold Brew Coffee Ndiyo Imwe Nyaya Yepamusoro Yekudya 2014 Yakatsvaga pa Instacart

Hazvina mhosva kuti isu hatigoni kumuka uye kunhuhwira kofi inopisa.

Kwemakore mashomanana ekupedzisira vezvemabhizimisi vakaita seKickstarter-funded Secret Squirrel, High Brew Coffee uye Chameleon vakatanga zvinyorwa zvakagadzirirwa, zvakanyatsogadzirwa nehofi inotonhorera mumakani akanaka uye mabhodhoro. Aya mazvikwata akave akafukidzira kuvhara, zvakare, kutora mafomu ezvo (chimiro chemuviri) chinoita kuti kuisa kunakidze kunze kwekofi.

Hazvisi izvo hazvishamisi boka rinomiririra kukurumidza, jolt rinofadza painoenda ndiyo mishonga yedu itsva.

04 - Hasi Isu Tose Titsvaga Zvechokwadi Artisan Marshmallow?

Chokutanga, ngatitarise kushandiswa uye kusisashandiswa kweshoko rokuti "artisan."

Izvo zvakatanga kutarisa pfungwa dzangu mune iyi yakakurumbira yekutsvaga Instacart ndeyekuti zviri pachena kuti izwi rokuti "artisan" richiri nechinangwa kune vamwe vatengesi. Zvinoreva, vazhinji vevatengi vakanyorwa muzwi iro kuti vazadzikise mararamiro avo. Kana vatengi vachiri kufunga nezveshoko rinoshungurudzwa zita rokuti "mhizha" sekuratidza "ruoko rwakagadzirwa, duku," saka zvakakodzera kuramba uchishandisa "artisan" paanotsanangura zvigadzirwa zvako-asi chete kana iwe uri kunyatsoita maruva matsvuku kubva pakutanga. Uye mumwero.

Iwe haudi vatengesi (kana mupepanhau) uchiona marashi yako se-kunze kwe-touch. Saka pane kusimbisa "artisan" mumutsetse wako / shanduro, taurira nyaya yako uchishandisa zvinyorwa zvakadai se "zvakagadzirwa kubva pachigadzirwa uchishandisa nzira dzevashandi zvakafanana nevashandi vekare venguva."

Cherechedza muenzaniso wangu usingashandisi shoko rokuti "ruoko rwakagadzirwa." Ngatitaurei, zvikafu zvinogadzirwa zvegetsi zvino vanoshandisa shoko rokuti "rakagadzirwa" iro rinoreva zvakawanda "rakagadzirwa."

Saka chii chinonzi marshmallow?

Mashizha matsotsi angangodaro angave ayo mapuranga ane ruzivo kana maumbirwo emuchena wakanaka akabatanidzwa nevanakidza, dzimwe nguva muchokoti uye bits yemarangi nezvinonhuwira. (Unogona nyore kutema maruva matsvuku ne cookie cutter.)

Kwete chigadzirwa-fekitari, shandi yemisasa yemoto yakasiyana muhomwe.

Kana iyo yakataurwa pamusoro apa inonzi marshmallow yakangoputirwa muchokoti uye yakaiswa mujimmies.

Marshmallows inowedzera.

2015 ichava gore re marshmallow, kana Kickstarter iri chiratidzo. Kana kuti pane gore remvura yakasvibiswa pamwe chete ne caramel mumarudzi ose ekubatanidza mavaki vemagetsi (sai ini) uye nguva dzekare dzakadai seEona's Candies dzakanyatsogadzirisa kwemakore.

Zano : Shandisa shuga yehuga / glucose panzvimbo yehusira yegorosi kuti uwane mukana we "Zvokudya Zvakanaka" uye kukwevera kune vanoda-oxy-morons-vane utano hwakanaka vanodya.

05 - Zvokudya Zvakachengetedza Pamusoro Pemafuta?

Zvokudya zvine utano zvakadai sequinoa, gurugiti yeGreek uye kogonati inoona zvishoma kudai, pamwe--a-bacp-bacon!

Zvinogona kuva vatengesi vari kuenda kuTrader Joe's, kwete mumwe wevashambadzidzi veEngacart iye zvino, nokuda kwezvokudya izvi zvekudya?

Kana kuti iyo data ingashandurwa nechinoshandiswa chekambani yevatengi here? Zvichida vanhu vakaedza ndokubva vadzokera kuMutengesi kana kuwana chikonzero nei kutengesa mune-doro kune dzimwe nguva zvinodiwa zvekudya kunonzwisisika.

Chimwe chinhu ndechechokwadi: Izvozvi zvokudya zvinoderera pasi pa Instacart hazviratidzi zvikafu zvezvokudya zvekudya zvinotengeswa, kunze kwekuda kunowanzo.

Wakafadzwa? Dzidza kuti iyo Instacart tsika inorevei kutengesa uye vatengesi .

Ona 2015 Instacart "Foodies" vanokunda, uye mamwe maitiro Akaiswa pachena mukutsvakurudza kwayo, ona infographic paBlog Instacart.