Iko kubbsession nemafadza ane zviuru zvemakore ekupedzisira pakupera here?
Kutevera mushumo weForrester unonzi "The Kids Are Overrated: Musanetseka Pamusoro peMillennials" - kudana kunomira panicking pamusoro pezvuru zvemireniyali (akaberekwa pakati pe1982 na2001) vanoda - yakauya yakazara yakawanda 2015 Mashable nyaya inoratidza Yuccie: a " vechidiki mumaguta ekusika chikwata ".
Uyu hipster anokura anogara mukurusununguko, masimba, uye zvinhu zvakanaka muupenyu. Kana zvimwe zvakanyanya, Yuccies "chikamu cheGeneration Y, chinotakurwa nemugariro weguta redu, indoctrinated nesimba rinopfuura rekudzidzisa, uye rakatapirwa nekutendwa kuti hatiiti chete isu tichifanirwa kutevera zviroto zvedu; tinofanira kufanirwa kubva kwavari."
Izvo zvakanaka chaizvo. Izvi zvichida vasiri ndebvu, vanhu vasiri mifananidzo vanogona kushandisa teknolojia uye vane zvekutengesa vanoendesa sevhisi yavo yekufema (kana kuti yekare "hipster" ivo).
Nhamba inowanzozivikanwa yeMillennial-inofungidzirwa ndeyokuti zviuru gumi zveMillennials zvinosvika 21 zuva rimwe nerimwe muAmerica. (Vachanwa kune izvozvi! Waini pane kunwa doro, ndizvo.) Zvechokwadi ava vanhu vedzinza dzemagetsi - "chizvarwa choga chekuti hutsva hutsva husati huri chinhu chavanenge vachifanirwa nacho. Hazvishamisi, ivo ivo vashandi vanonyanya kuda, "gore ra2010 Pew Social Trends kudzidza rinoratidza.
Kunyange zvakadaro, New York Times yakabudisa bhuku guru rinonzi Infenni Chronicle Madness, richiratidza kuti vanhu vezera rose uye zviteshi zvehupenyu hunoziva teknikorasi mazuva ano, zvakaenzana nemakore ane chiuru chemakore.
Yuccies Eat Out
Kuzvitsanangura kunonzi Yuccie David Infante kunotaura kuti mutsa wake uri kunyanya kudya.
"Tiri chikamu chechikonzero chekuti 43% yemadhiriyoni ezvokudya zvemadhora anoshandiswa mumaresitorendi, panzvimbo yekumba ... Ita got Instagrammed."
Ichi chizvarwa chinomwa zvakare kakofi yakawanda kudarika kare (kuburikidza nekukura mumakore e Starbucks uye / kana kuti kofi-inotora Gilmore Girls ). Iyi infographic inoratidza kuti yakatsaurirwa sei ku Starbucks, McDonald's uye dzimwe mitsara yekudyara mireniyadhi (Yuccie infographic haisati yakunda 'mumbure).
Saka, Zviuru zveMireniyadhi Zvichida Kuwedzera Zvakawanda Sezvakazara Here?
Asi tarisira! Chidzidzo cheNPD Group chakabudisa pachena kuti zvishoma kuti mamwe Makore Anegumi akapera muresitorendi achishandisa, kune imwe-ye-yakawanda $ 96 mabhiriyoni. "Mireniyali inoti vanenge vachitsvaga kumba kakawanda sevamwe 'havafungi zvose kuita kudaro,' uye anenge hafu inoda kuda kubika."
Zvikonzero zvekudya pamba zvaisanganisira mutengo wekudya kunze uye kukwanisa kuita hutano hwakanaka, zvokudya zvakanaka mumba.
Ndinoda kutengesa zviri nyore uye kumanikidzwa kudya apo pafoni dzavo kana makombiyuta ane chikamu mumamiriro aya; iwe hauzive zvaunotarisira pane imwe resitorendi uye kukanganisa kungave kwakawandisa kutora.
Mune mamwe mazwi, Whole Foods inogona kunge yakarurama pane chinangwa nechayo itsva-tech-centric, maduku mashomanana e "convenience" matoro ayo angangodaro anokwikwidzana neTrader Joe's, iyo yakave yakanakisisa, yakagadzirira-kudya-kudya.
Ichokwadi, zvidzidzo zvakawanda zvinotaurira kuMillennials anosarudza kubata zvokudya kubva nyore nyaya, izvo zvinogona kutsanangura kuti sei Walmart munguva pfupi yapfuura achishamisika pavanoona marashi avo-zvichida nekuda kwekuwedzera kwezvokudya zvinokonzerwa nehupenyu - ndiyo yepamusoro yekutengeserana kweMillennials.
5 Zvinhu Zvokudya Mabhizimisi Anofanira Kuita
Zuva roga roga rinoratidzika kune dambudziko rinopesana pamusoro pezvinoitwa neMillennials. Chinonyanya kukosha ndechekuti teknolojia yepamutemo uye vatengi vane zvido zvakasiyana nezvido.
Ramba uchitarisa kune unhu hukuru hwevatengi, pasinei nokuti une resitorendi, unogadzira zvokudya, uine zvekudya zvekutengesa kana chimwe chinhu chiri pakati:
- Kurudzira huwandu hwekugara pamwe nekukurukurirana mune zvekutengeserana.
- Iva nehutano yehutengi, zvichiita kuti vatengi vashandise mafoni avo kuti vatange kutarisa kana kuti vatsva kuwana michina yakagadzikana nemapurogiramu .
- Ipa zvokudya zvakanaka chaizvo.
- Gadzira vhizimusi ruzivo runotarisa pane zvakaitika: sampuli uye mashoko akajeka. Bvunza vatengi zvavanoda. Izvi zvinosanganisira kushandisa zvinonakidza zvekubhadhara mari uye nzira dzekudzidzira zvekudya kwebhizimisi rako.
- Ziva uye utaurire marimi ako mberi; kana iwe usingadi kuita izvo pamusoro apa uye marashi yako uye bhizimisi zvakanyatsoenderana nechepasi-tech, maitiro ekare, saka ngazvive saizvozvo! Ziva kuti ndiani waunoda kukukwezva kunzwisisa bhizimusi rako uye kana iwe wose wakagadzirirwa kubudirira.
- Bonus points: Itai chimwe chezvinhu zvekudaidzira, chimiro chinotaura neMireniyoni, maererano neMSMGROUP / Hartman Group ya2015.
Chikamu chekuchema kunopedzisa kugadziriswa kweMillennial kunogona kubva kunopikisana nedzidziso uye kuti, sezvakataurwa naSyx, "mukati mukati medu tiri zvimwe chete."
Hazviiti here kuti mamiriyoni 76 eBoomers uye vakwegura vanogara pamusha vanocherechedza zvakanyanya kudiwa kwavo kwekudya kwekumba semamiriyoni makumi emamiriyoni nemazana makumi maviri nemakumi maviri nemakumi mashanu?