Kukura mune zvekutengesa, High Quality Food
Iwe uchawana Trader Joes, Kroger, Archer Farms (Target), Great Value (Wal-Mart), uye 365 (Whole Foods) sechinyorwa chiduku chezvimwe zvinonyanya kuzivikanwa mavara. Vamwe vane zita rekutengesa uye vamwe zita rezita risingaenderani nemutengesi zita rebhaganisi.
The Private Label Customer Profile
Bhuku re2014 Reports Consumer Reports rakaratidza kuti 93% yevakadzi veAmerica vakaongororwa vakatenga mabhii ezvitoro kuti vawane mari.
Iko Private Label Manufacturers 'Association (PLMA) Yokudzidza Iko In Primary Shopper inoti vakadzi vachiri kutonga. Maererano neWPMA "Kunze kwekugadzirira kudya uye kutenga mabhizimusi, vakadzi vanewo basa kune dzimwe nzvimbo dzinokosha dzemhuri: Vanomwe mumadzimai gumi vanoti kuchenesa imba ibasa ravo uye zvitatu nechina zvinotora muzhinji hwekuchenesa mumba. Sezvo vakadzi vari ivo vanogadzira zvigadzirwa, vave vachigara vachitengesa mabhizimusi vanotenga, vane zvitatu chete muzana vanoti havambofi vakatenga mabhizimisi ezvitoro. "
Private Label Kukura muZvose Chiteshi
Maererano neWPMA, "yekutengeserana-yekutengesa mabhii yakawedzera 2.5% muna 2014, zvichienderana ne1.11% yezvigadzirwa zvenyika." A Wells Fargo muongorori John Baumgartner anorondedzera kuongorora kwaKroger kuti Itsanangudzo Yacho Yechokwadi yega yega brand brand, ikozvino inenge madhora mabhiriyoni 1,2 mukutengesa kwegore negore, inogona kaviri mumakore mashomanana anotevera. The Sprouts Farmers Market yega yepa-label-sales sales iri kuwedzera zvakare.
Paunotenga zvikafu unogona kuzviona iwe pachako kuti mabhii ezvitoro ari kukura kumativi ose. Maererano ne PLMA "Kutarisa kupfuura zvipfeko zvechigadzirwa zvemasitadhi ... hapana-frills mutengesi Aldi uye Costco Wholesale, zvakakoshwa semaketani akaita se Whole Foods uye Mutengesi Joe, pamwe chete nemashamba ezvitoro ... zvichida kubereka zvakakwana muzvitoro zvekutengeserana zvinodarika $ 120 biliyoni. "
Saka mabhokisi ezvitoro ari nani here? PLMA inoti "vashandi vakawanda havaoni mutsauko pakati pezvinyorwa zvemabhiza uye marongerwo enyika."
Hartman Group Mazano muDyoka: Chimiro cheMitemo Chirevo chinoratidza kuti kushambadzira kwepachivande kunoshandura unhu hwevatengi pane zvekutengesa.
Maererano neHartman Group "... hazvisi izvo zvinotengeswa mabhizimisi zvinopa marongerwo emitambo kumhanho yemari yavo:" Muzviitiko zvizhinji, vatengesi havagoni kusiyanisa pakati pehurumende neyevamwe mabhiiyo emazita. Chinonyanya kufadza hachisi chokwadi chekuti chiri kuitika, asi kuti vanhu havanyatsofungi kuti havazivi mutsauko. "
IEconomy seMotya weVatengi Maitiro
PLMA inonyorawo kuti ruzivo rwomunhu oga rwunokura zvakasimba runotungamirirwa nehupfumi. Affordability yave yakazara nekutengesa vatengi uye Private Labels inogona kuva 25% kusvika ku50% pasi peyakaenzana yezvigadzirwa zvenyika. National brands iri kuedza kubata nevatengi mitsva yekutenga mitsva sezvo marongerwo enyika ari kurasikirwa nemugove wemakambani avo vakarasikirwa kuchengeta mabhii pamusoro pemakore apfuura.
Chii chinonzi Retail Food Shoppers Iti?
IWPMA Private Label Yearbook inopa zvakawanda zvekutengesa, chikwata uye data yakawandisa yemuganhu. Kutsvakurudza kwevatengi ne PLMA, GfK / Roper vanoti vashandi veUnited States vachanamatira mabhandi ezvitoro.
Vanopfuura 50% vakataura kuti vanotenga mamwe mabhizimisi ezvitoro nhasi vs. gore rapera uye vanozvitsanangurawo sevanowanzogara vatengesi vemashamba. I-clincher yezvipfeko zvehurumende: 80% yevatengesi vanofunga kuti pepa rega rega iri nani kana kuti iri nani pane zvigadzirwa zvenyika.
Mazano Okudya Vashambadziri Kuti Vakure Nevamwe Chete
Zvikwata zvinonyanya mukugadzira zvigadzirwa zvemakambani ezvokudya zvinokunda kudiwa nekuda kwekuda kwekudhura kwekudhura kwayo uye maitiro ekugadzira.
Heano mamwe mazano anokosha evanamabhizimisi vanoda kutanga bhizinesi rezvokudya zvakasiyana nekudhura zvakashata zvekudya mabhuku:
- Tanga kutarisa kune zvaunoona pane rafu rezvigadzirwa zvezvitoro
- Uri kuona mamwe mazita emakambani ega ega maunotenga here?
- Uri kuona zvinhu zvakasiyana uye zvakasiyana pasi pechitoro chechigoro here?
- Enda kunzvimbo dzekutengeserana dzeTrader Joe kuti uwane hufuridziro yezvitsva zvinotanga kubudisa pfungwa sezvo vane chirongwa chinokuvadza chokuwana zviduku zviduku zvekudya makambani kuita zvinonakidza uye zvisingawaniki kune imwe nzvimbo michina pasi peTrans Joes brand brand.