Channels of Operation
Izvo zvinoshandiswa shure kwezviitiko ndezvokuti vatengesi vabvumira mutengi kutengesa paIndaneti pa webhusaiti yavo, zvino vauye mudura kuzotora iyo.
Kana kana sara iri kunze kwezviyo kana iwe wakamira mairi, iwe unenge uchitumirwa kutumira kumba kwako kubva paIndaneti. Chikonzero ichi ichi chakakosha ndechekuti kwemakore vatengesi vashandisa nzira dzakasiyana-siyana dzavanoshandisa kana kutengesa mukati mega se "makambani" kana kuti mu-silos. Kune mutungamiriri weIndaneti uye mutungamiri akasiyana pamusoro pezvokuchengetedza uye achiri mumwe mutungamiri wekatalog. Uye nemumwe wevatungamiriri ava vanouya guru, masangano akavakwa ega ega ari kumhanya sesangano chayo - kazhinji kwete kunyange purogiramu yakafanana kana kumashure ehofisi. Uye kakawanda nguva dzisingataurirane. Ichokwadi, vanowanzokwikwidzana.
Machenda anotenga hovha (marashi), saka havatarisi kuti vanowana sei mutengesi, chete kuti vanoiwana. Vanoshungurudzika pavanowana chikwata kubva pawebsite kana kuti ikarata yavasingagoni kushandisa muchitoro. Kana kuti vanobhadhara pachena kubva pawebsite yako asi vanofanira kubhadhara kutumira kana vakatenga muchitoro.
Nenzira imwechete, omnichannel iri kutaura nezvekushandisa zvakasiyana siyana "makiteshi" apo mutengi anogona kutenga uye kutenga kubva kwauri. Saka, faira yefoni, mu-rekuchengetedza, paIndaneti, munzanga yehupenyu, app yako, nezvimwewo. Iyo inofunga, kunyange zvakadaro, inobva kune mutengesi. Kubva kumutevedzeri wevatengi, ndezvekuva nemafungiro asingagumi nechitoro kana marashi-uye ndiko kunonyanya kukanganisa.
Independent Retailer
Kana iwe uri mutengesi wakazvimiririra, iwe une matambudziko akafanana neaya marongerwo enyika. Ichokwadi, iwe unogona kunge usina kambani yekushandisa kana kuti yefoni, asi iwe unotengesa muchitoro chako, uye iwe unotengesa paIndaneti. Chinokosha kukugadzira zviitiko munzvimbo mbiri dzisingagumi-mune mamwe mazwi - yeuchidza mutengi kuti nei vachitenga kubva muchitoro chako (marita.)
Kana ruzivo ruchitenga webhusaiti yako yakasiyana nedare rako, saka iwe hauzombofi wakatendeka nemutengi uyu. Ndinoyeuka apo patakatanga kuvhura sara yedu yepaIndaneti. Yaiva nenzvimbo yakasiyana yekutsvakurudza dheinesi uye yakasiyana-siyana kubva kuzvitoro zvedu zvezvitina uye zvevhu. Isu takakurumidza kuona kusakosha mune izvi uye takatenga puro itsva yePOS inobata zvose zvinyorwa seimwe kambani - inowanikwa kune chero dare kana rekutengesa kutengesa asi inoteverwa nenzvimbo. "Kuodzwa mwoyo" kwedu nevatengi kwakaenderera mberi nokuti webhusaiti yedu ikozvino yakaratidza zvinhu zvataive nazvo muchikwata kwete kwete "kadhi" yedu.
Chimwe chinyorwa chinokosha ndechekutengesa kune dzimwe nzira dzauri kutengesa. Semuenzaniso, kana mumwe munhu tweets nezvechiitiko chakakura nechinzvimbo chako? Bvisa tweet back, uchivatenda nokuda kwekudenga uye kumurega kuti azive 10% yekodhi yekodhi yekutengesa kwayo inotevera kumirira mu email yake yebhokisi.
Kana kana mumwe munhu achishanyira webhusaiti yedu, avape chikwata kuti vatengese muchitoro chekuchengetedza pavanotarisa pane zvakaitika kwavari. Kazhinji kacho tinopa zvipo izvo zvinonditadzisa kuti ndidzokere kumugumo wepakutanga. Rega ndikuzive iwe uri omnichannel nekutengesa mumigwagwa.