Kunzwisisa Mhando dzakasiyana dzeE-Commerce Businesses

E-Commerce mabhizinesi anogona kuonekwa nenzira dzakasiyana-siyana

Kuenzanisa e-commerce mabhizimusi kunogona kunge kunonyengera, asi kunogona kukosha kuziva chinangwa nechinangwa chemabhizimisi aya nekuzviparadzanisa muzvikamu. Zvimwe zvakafanana zvakakwana zvokuti izvi zvinogona kuita sekuparadzanisa vhudzi, asi kusiyana kunofadza kwakakwana.

Iyo miviri miviri iyo inonyanya kukosha ndiyo mhando yezvinhu izvo bhizimusi re-e-commerce rinotengesa uye chimiro chevatori vechikamu.

Marudzi Ezvinhu Zvakatengeswa

E-commerce mabhizimisi anotengesa:

• Zvinhu zvepanyama semabhuku, magadhi, fenicha, uye midziyo
• Digital zvinhu zvakadai se software, e-mabhuku, mimhanzi, zvinyorwa, mifananidzo, uye vhidhiyo
• Nheyo dzakadai sedhikiti uye inshuwarisi

Izvi zvakakosha nokuti inopa muongorori kunzwisisa kune bhizimisi muenzaniso uye mari yemufananidzo webhizimisi. Nzira yekugovera zvinhu zvemuviri inogona kuva dambudziko guru kune mamwe mabhizinesi, apo vatengesi vezvinhu zvejedi vasingaoni dambudziko iri. Kana zvasvika pakutengesa matikiti, maitiro akawanda akawanda anofanira kuongororwa munguva chaiyo. Munyaya yetikiti dzendege, nyaya dzakadai sekuwanika, nzvimbo yezvigaro, zvido zvekudya, uye zvigadziridzo zvisingabhadhari zvinoshandiswa.

Purveyors yezvinhu zve digital zvinogona kushanda paIndaneti bedzi, asi avo vanotengesa zvinhu zvinogona kutora mitemo yepaIndaneti uye vanoita zvekutengeserana kwepaIndaneti, asi zvino vanofanira kuva nehutano hwemagetsi panzvimbo yekuendesa zvinhu zvavo kune vanotenga.

Ava ndivo hama dzepedyo dzemabhizimisi e-mail-order yekare.

Mamiriro eVadzidzi

Ivatatu vatatu vanowanzobatanidzwa mu-e-commerce mabhizinesi, vatungamiri, nevatengi. Aya matanhatu ekutanga e-business types ndeaya anotevera:

1. Bhizimisi-kune-Bhizinesi (B2B): Vose vari vatori vechikamu mabhizinesi, uye ivhu uye kukosha kweB2B e-commerce kunogona kuva yakakura semugumisiro. Muenzaniso unogona kunge uri mugadziri wezvigadzirwa zvemagetsi izvo zvinyorwa zvinowanika paIndaneti kune vanogadzira vanoshandisa ivo kugadzira zvigadzirwa zvavo.

1. Bhizimisi-ku-Consumer (B2C): Vanhu vazhinji vanofunga nezveB2C e-commerce apo vanonzwa shoko rokuti "e-commerce". Zita rakafanana neAma Amazon.com rinokurumidza kubuda mumataurirano mazhinji e-commerce. Kugadziriswa kwekudiwa kwezvitoro zvemuviri ndicho chikonzero chikuru chebhizimisi-kune-vatengi vemhando, asi kuoma uye mari yezvigadzirwa zvinogona kuva chipingamupinyi kukura kweB2C.
2. Mutengi-kune-Bhizinesi (C2B): C2B e-commerce inoratidzika seyakasimbiswa pakutanga, asi kutengeserana kwepamberi kwakapa vashandi simba kuti vatange zvido izvo mabhizimisi anozadzisa. Chimiro chaizova bhodhi rebasa apo mutengi anoisa zvaanoda uye makambani akawanda anotsvaga kuti akunde purojekiti. Imwe muenzaniso ingave mutengi achitumira zvaanoda zvepahodhi yezororo nevanoshanyira vafambi vakasiyana-siyana vachigadzira.
3. Mutengi-ku-Vatengi (C2C): Think eBay.com, iyo inonyanya kuzivikanwa pakuita kuti vatengi vatengese kune vamwe vatengi. Nokuti eBay.com ibhizinesi, iyi iyi ye-e-commerce inogonawo kunzi C2B2C-mutengi kune bhizinesi kumutengesi e-commerce.
4. Bhizimisi-ku-Kutarisira (B2A): Izwi rokuti "hutungamiri" rinoreva hurumende yehurumende kana masangano ehurumende. Hongu, pane e-hurumende. Matare asingaverengeki ehuhurumende anotarirwa kana kushandisa e-mazano kana michina mune imwe nzira kana imwe, kunyanya munharaunda yemabhuku uye basa. Mabhizimusi anogona kugovera izvi kubva pane zvigadzirwa zvemagetsi.

1. Mutengi-ku-Kutarisira (C2A): Vashandi vanogona kuve vakabatanidzwa muchiyero ichi zvakare. Kunyange zvazvo hurumende isingatengi kutenga zvigadzirwa kana mabasa kubva kuvanhu, vanhu vanowanzoshandisa nzira dzemagetsi kutumira zvikwereti kana kutora mutero wemitero.

Vashandi vanogona kutaridzirwa semhando yakasiyana yevatengi. Izvo zvingaita kuti pave nehuwandu hwemarudzi matsva e-commerce: B2E kana Bhizimisi-ku-Employee e-commerce.

Mitauro yeE-Commerce Business Models

Kuisa denga pa Facebook inokurumidza kuwedzera e-commerce segment, saka yakapiwa zvayo zvayo yenyaya: f-commerce. Saizvozvowo, m-bhizimusi inomirira foni e-commerce.

"Zvidhinha uye kutengesa" zvinoreva vatengesi vane zvivako zvezvidhina uye zvekutengesa kana zvigadzirwa zvezvitoro, pamwe ne e-commerce website. Multichannel purveyors inosanganisira nyama yakatumirwa mabhuku ane zvidhinha zvavo uye zvidhina uye mawebsite avo.

Funga Victoria's Secret uye Dell. C2C e-commerce dzimwe nguva inonzi "piggybacking" nekuda kwekushandiswa kwemahofisi makuru, anozivikanwa kuti anonoke nekukwevera kufamba.

Kukosha Kwokuziva

Pane zvakawanda zvakakosha pakuve pachena nezvemarudzi e e-commerce bhizimusi rauri kutaura nezvazvo. Iko inokubvumira kuita se-ku-kufananidza kune dzimwe dzebhizimisi zvekutengeserana. Panguva imwe chete, inobatsira munhu wese kuti ave nani kunzwisisa bhizimisi yemabhizimisi e-e-commerce vatambi vakasiyana.