Chii uye Ndekupi Social Media Marketing?
Pari zvino hurumende inobudisa mukana mukana mukuru wekuti iwe usvike kune chinangwa chevateereri uye uwedzere kutengesa paIndaneti.
Ngatitaurire kutarisa pamhando dzakasiyana dzemasikirwo emajairo ezveshamwari uye kuti ungavashandisa sei kusvika kune vavariro yako.
Social Media News Websites
Izvo zvinoratidza kusiyanisa kwemhando iyi yehuwandu hwemagariro evanhu ndeyekuti vashandisi vanotumira zvikwata kuWebhu zvinyorwa (zvinyorwa, podcasts, mavhidhiyo, nezvimwe) izvo zvavanowana zvinonakidza. Funga nezvemasayiti aya sehutano hwekunamata kana huwandu hwehuwandu hwemashoko, apo nzvimbo dzakanakisisa, dzinonakidza dzinofamba kusvika kumusoro.
Mienzaniso yemasayenzi ezvekugarisana nevanhu anosanganisira Digg, Reddit, uye StumbleUpon.
Kana zvasvika pakushambadzira bhizinesi rako pane zvekuchengetedzwa kwemashoko ehupfumi, chinhu chikuru ndechokuisa pfungwa pakupa zvinhu zvakakosha uye kwete kutengesa zvakanyanya iwe pachako, zvigadzirwa zvako kana mabasa ako (iyi inzira inokurumidza kuwana mhinduro dzakawanda dzisina kunaka uye dzinogona kurambidzwa kubva idzi nzvimbo). Kana zvakanzwisisika, unogona kubatanidza zvakare kune webhusaiti yako kana imwe sangano rakabatana pawebsite yako; asi chinonyanya kukosha chinofanira kuva pakupa ruzivo runobatsira - kugutsikana kwekutengeswa ndiro zita remutambo pano.
Social Media Networking Websites
Kusiyanisa kweimwe nzvimbo yekutsvaga nhare yevanhu ndeyekwanisi yekuisa purogiramu yako pachako. Aya masayiti anowanzotarisa kune mumwe munhu uye achibatana nevamwe vanhu.
Nhasi, vanhu vakuru (uye mabhizinesi) vakabatana nevekuchengetedzwa kwemasimusi evanhu vane nzvimbo dzakakosha dzakadai seW LinkedIn (social networking for professionals) uye Facebook (social networking for everyone, it looks).
Kusiyana nehuwandu hwemashoko ehupfumi nhau dzepawebsite apo chinonyanya kukoshesa pakupa zvinhu zvakakosha, chinokosha nehutano hwemagariro ehupfumi hwemasitirwo ndekuita hukama nekuvandudza hukama hukama kune mumwe. Nzvimbo dzezvemagariro ehupfumi dzinowanikwa kune imwe nzira yokuti iwe usangane nevanhu uye uite hukama hunozopedzisira huchitungamirira kumabatanidzwa ekubatana, mabhizimisi, uye kutengesa.
Kunyange zvazvo vanhu vakawanda vachifunga nezvekutengeserana pasina zvekuchengetedzwa kwemasimirwo emasangano, mamwe mukana mukuru ndeyekubhadhara zvikwereti mumasangano evanhu . Kubatsira kwekubhadhara zvikwereti pamasangano ehupfumi, kune dzimwe nzira dzekutengeserana, ndeyokuti iwe unogona kunyatsoshandisa mazamu yako kuti unzwe vateereri nehuwandu hwevanhu, psychographics, nezvimwewo nekuda kwehuwandu hwemashoko ehupenyu hwemashoko ehupfumi aya anounganidza.
Onawo: Nguva dzakanakisisa dzekutumira pa Facebook uye nguva dzakaipisisa dzokutumira paInternet .
Social Media Photo uye Video Kugovana
Imwe yemhando dzinonyanyozivikanwa dzemasangano ezvekugarisana nevamwe ndeye mufananidzo uye mazano ekugoverana mavhidhiyo. Kunyange zvazvo nzvimbo dzekutsvaga nhare dzevanhu dzakadai se-Facebook dzinobvumira vashandisi kuisa mapikicha nemavhidhiyo, maitiro ezvimwechete achiri kunyanya kufarirwa.
Inonyanya kuzivikanwa yehuwandu hwemashoko ehurongwa yekutakura mifananidzo ndeye Instagram uye nzvimbo yakakurumbira yekugovana mavhidhiyo ndeye YouTube.
Pinterest iri kuvawo webhusaiti yakakura yekugovana mifananidzo. Kana uri munharaunda yakatarisa yakatarisa iwe uchada chaizvo kushandisa Pinterest kutyaira mamwe webhusaiti yepamutemo .
Onawo:
- 5 Nzira dzekusimudzira Bhizinesi Rako uchishandisa Instagram
- Nzira Yokuita Mari neVhidhiyo Kutengesa paYouTube
- Zvaungaita Kuti Uwane Zvakawanda Website Webhupu yePinterest
Microblogging Blogging Websites
Dzimwe nguva dzinonzi "maitiro ekuvapo", aya maitiro anobvumira vashandi kutumira mashoko mashoma (sorudzi rwebhurogi), uye nyore nyore kuchengetedza izvo shamwari dzavo dziri kutumira (ndiyo inoshandiswa nhepfenyuro yehupfumi).
Twitter ndiyo ndiyo inonyanya kufarira michiblogging service. Twitter inokugadzirisa kusvika 280 mavara pamushumo, uye inokubvumira kutevera sarudzo yevashandisi ("shamwari") kubva kune rimwe dashboard.
Twitter yakasiyana nemafungiro ekuti LinkedIn, iyo inzira yakanaka yekubatana nevanokurudzira mumusika wako uye zvakare sa Facebook, inzvimbo yakanaka yekuchengeta vateereri kusvika kune imwe nehuwandu hwehuwandu hwemashoko uye zvipo zvekutsvaga.
Imwe yeruzhinji yemashupiramu app iwe unogona kudana "micro" platform ndiyo SnapChat. Saizvozvowo ne Twitter, chete iyo yakashandiswa yakagadzirwa nevhidhiyo inopesana neshoko.
Onawo Zvinyorwa: 3 Zvinyorwa Zvitsva ku Twitter Advertising Success
Social Media Review Websites
Local business review review Yelp! inoratidza kuti maitiro evanhu vanogona sei kuita kana kuputsa kambani.
Mushanduri akaiswa mazano pa Amazon uye mhinduro yeBay pairi kune mamwe mimwe mienzaniso yekudzokorora kwevanhu inogona kuita kana kuputsa kambani (kana chigadzirwa).
Zvinonyanya kukosha ndeyokukurudzira vatengi vako kuti vabve maongorori akanaka uye zviyero zvebhizimisi renyu, zvigadzirwa, uye mazano kune mawebsite. Izvi zvinogona kuwedzera nzvimbo yako uye kuwedzerwa kuvimbika uye kunyanya kukosha kutengesa mubhizinesi rako.
Somuenzaniso, kana iwe uchitengesa mabhuku pa Amazon.com ipapo unofanirwa kukurudzira vaverengi vako kuti vasiye muongorori uye vadzokere kuAmazon. Kana uine bhizinesi rekune imwe nzvimbo unofanira kukurudzira vatengi vako kuti vasiye mazano akanaka paYelp. Uye kana iwe uchitengesa zvigadzirwa pa eBay, iwe unofanira ... unowana pfungwa!
Ramba uchifunga kana iwe uine bhizimisi re "brick uye mortar" yekune imwe nzvimbo unofanira kunge une bhizinesi rondedzero paGoogle uye kukurudzira vatengi kuti vabve mazano akanaka ebhizinesi renyu paGoogle. Izvi zvinogona kuwedzera nzvimbo yako uye nhamba yevatengi vatsva iwe unokwezva.
Onawo: Kutarisa nekutarisa sei Nheyo Yenyu pane zveMedia Media
Social Media kune Munhu wese
Zvemagariro ezvehuwandu zvine zvido zvakakura pamabhizimusi - paIndaneti uye kunyange pasina. Pane imwe nzvimbo yehuwandu hwemagariro evanhu vose uye iwe zvichida unoshandiswa zvakanakisa kuburikidza uchishandisa mashandisirwo emasikirwo emagariro evanhu sezvinobvira; sezvo nzvimbo dzakawanda iwe uine mikana yakawanda yekusvika kune vateereri vako. Heano mamwe mazano anowanikwa pamusoro pekushandiswa kwakanakisisa kwehupfambidzani mune zvebhizimisi rako:
- Facebook: Nzvimbo yakakura kana iwe uri kutengesa kune mushambadzi wevatengi (kunyange zvazvo unobatsira pane chero bhizimusi chero ripi zvaro uye marusi echeki).
- LinkedIn: Yakakwana kune vanhu vanoda rimwe-to-one networking. Guru nokuda kwebhizimusi kumabhizimisi.
- Pinterest: Kubatana kukuru kune mabhizimisi anoonekwa zvikuru (zvigadzirwa zvemuviri, mukati mekugadzira, nezvimwewo)
- YouTube: Kana uchida kuisa nguva nekuedza muikiriti yekutengesa vhidhiyo, iyi ndiyo nzvimbo inofanira kuva. (Cherechedza: iye zvino iko kushandisa vhidhiyo kutengesa pa Facebook mukana mukuruwo.)
- Yelp !: Kana uri mutengesi mukuru mumugwagwa kana muresitorendi, unorarama uye unofa nemhinduro paYelp !.
- Google Bhizinesi: zvakafanana nepamusoro, inofanirwa kunge ine yebhizimisi dzemo.
- SnapChat: iye zvino iye zvino mukuru kana uri kutarisa vateereri vechidiki / mamireniyari.
Iwe unogona kuona zvese zvemashoko edu ezveshambadziro ekudhinda zvinhu pano.
Cherechedza: Yakagadzirwa neIndaneti Bhizinesi Bhizinesi / Nyanzvi Yokugara Brian T. Edmondson