Ralph Lauren Akadzokorora Chimiro Chavo Nehurongwa Hwakasimba
Nenguva yezororo, Ralph Lauren akachinja mararamiro avo kumisara yakajeka uye mararamiro avo vatengi vanotarisirwa kubva pachiratidzo. Mushandirapamwe uyu wakagadzirirwa kuchengetedza brand-top-pfungwa kune vatengi vezororo.
IRalph Lauren yakasiyana-siyana yemushandirapamwe wezororo yakatungamirirwa naSiegel + Gale weNew York . Nzira yekushandira nzira dzakasiyana-siyana yakagadzirirwa kutarisa zvakakwana, kuwedzerwa kusvika kune vakawanda vachatora mazororo sezvinobvira ne itsva, bold brand message. Iyo yakawanda yakawanda yemushandirapamwe yakaratidza kuti yakanga iri mari yakawanda yeiyo brand.
Kuita Most The Online Online Media Websites
Chimwe chikamu cheRalph Lauren mhirizhonga yakawanda yaiva zviziviso pa webhusaiti yeNew York Times . Mutsara weeholide wegore ra2012 wakaratidzwa mumabhaneni uye zvikwata zvemashure. Mhedzisiro, kunyanya nekuda kwekushambadza kwemavara-mavara kwakaratidzwa muvhidhiyo uye mufananidzo wemafirimu, zvaive zvechokwadi kutora-kutora.
Izvo zvibvumirano zvinoshandiswa kushanda sechinhu chekutanga chekudarika-kuburikidza kuti uone iyo yose yekuunganidza paIndaneti kana kuwana dare rinotengesa zvizhinji zvekuunganidza.
Mashoko eRalph Lauren pamushumo weNew York Times aibatanidza uye akabvumira vataridzi kuti vatambe vhidhiyo inoratidza kuendeswa kweRalph Lauren chipo mabhokisi nechitima.
Chimwe chinhu chinokosha chezviziviso chacho chaive chakaita kuti vataridzi vatsvaga Ralph Lauren musangano wekutora pasina kusiya yeNew York Times website. Kamwe vhidhiyo chaiyo yezororo yakaguma, vataridzi vakanga vadzorerwa zvakare kwavakatanga paji yewebhu.
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Kunyora zviziviso zvaivewo chikamu chekukurudzira, nekutengeswa kwakaiswa mumutauro waJanuary wemagazini akawanda akakurumbira, kusanganisira Architectural Digest, Condé Nast, Vogue uye Wall Street Journal. Pamusoro pezvo, kuunganidza kwezororo kwaive nechinzvimbo chepamusoro pamapeji eRalph Lauren Facebook. Nhamba yezvinyorwa zvakaratidza mifananidzo yakawanda yakajeka uye musangano wezororo unozivikanwa zvikuru mufananidzo webhanner. Ralph Lauren mararamiro akaisawo zvikwereti kuburikidza nehuwandu hwemaimeri hwakanga huchireva avo vatengesi mukutsvaga zvipo zvekupedzisira-zvipo zvipo. Nyaya yehurukuro ye emaimeri inowanikwa: Tsvaga Pakupedzisira-Minute Zvipo Zviri pasi pe $ 150.
Nzvimbo Icho Chimwe Chezvinhu MuManikiti Inotengeserana
Zviri pachena, marandisi anozivisa muzvitsuwa uye pawebsite apo vatengi vavo vanobva muchitoro chavo pamisika . Kunyatsotarisirwa kunopiwa kune kushandiswa kwemasayenzi apo chiratidzo chinodiwa kuonekwa uye apo vanoda vanoda vatengi vanogona kuenda.
Funga nezvekukanganisa apo bhizinesi rinobatana nemichina yakafanana uye mawebsite anotora vatengi kubva pamakambani avo , pane izvozvi vari vatengi vanotenga zvinhu zvepamusoro.
Vatengesi vepamusoro vakatengesa zvikuru kumakwikwi emarudzi akawanda munguva yezororo ra2012. Ralph Lauren aive muboka reFrance jeweller Cartier mukuedza kukwezva vatengi vemidziyo yepamusoro. Cartier's campaign yakaratidza hurukuro yeTime Tale yakasimudzwa nemamabhosi e-email uye pazvinyorwa zvinyorwa. E-yekutengeserana yaiva chinhu chinonyanya kukosha chemishandirapamwe yezvigadzirwa zvemhando dzepamusoro uye zvakashamisika zvikuru pakati pekuedza kukwezva vashambadzi vekupedzisira. Cartier yakaratidza vhidhiyo yeVictoria Tale munguva yekutengesa kwemazororo uye yakasimbisa nguva yechando mumutambo wezororo wevanhu vakawanda.
Bhandi yeBritain yeBritain yakaratidza mifananidzo yemavhidhiyo yemavhidhiyo iyo yaiva nheyo yekambani yezororo.
Zvigadzirwa zveBurberry zvinowedzera chidimbu kune vhidhiyo iyo yakatorwa muchetereji yayo yeLondon inoshandiswa nekombiyuta yakaiswa mukati. Burberry yakagadzira vhidhiyo yemaminitsi 80 yechipiri kadhi yemavhidhiyo pamusana wekodhi microsite uye pamagariro ayo ehupfumi. Vhidhiyo yacho yakaratidza mhemberero dzemabiko emadekwana muBurberry boutique iri pa 121 Regent Street muLondon. Zvinonzwisisika, Burberry akakurudzira vashandisi vayo kugovana vhidhiyo pamagariro evanhu vanoona nezvemasitereji.
Multichannel Marketing Campaigns Zvinotarirwa Nenzira Yese yeVatengi
Simba remitambo yevanhu vakawanda rinonyatsooneka mumutengo wevatengi vanogona kubatanidzwa sevanotarisa vateereri nekuda kwekufambisa zviziviso. Purogiramu imwe neimwe yemhando inoshandiswa nenzira inogadzirisa kukwanisa kwechiratidzo kukwezva vatengi vatsva nekubatana nevatengi vakavimbika.
Kutsvakurudza mune kuzivikanwa kwemashoko kunoratidza kuti kudhinda zviziviso uye zviziviso zveterevhizheni zvakakosha pakuvaka ruzivo rwemashoko uye zvinogona kukonzera kukwezva kwema brand Asi zvakadaro, zviitiko zvekugarisana nevamwe, zvakadai sa Facebook, zvinopa rudzi rwakasiyana rwechiitiko chechigadzirwa. Vashandi nhasi vanotarisira kuti vachakwanisa kutaura nezvechirongwa uye kunzwiwa nekambani: nhepfenyuro yehupfumi inopa chiitiko ichocho uye inogona kuguma nechisimba chekutengeswa kwevatengi pazvinonyatsotsanangurwa.