Kushandura Mitsara Pakati PeCommerce uye Advertising

Sezvo vashandi vanopedza kuwedzerwa nguva yakawanda paIndaneti kana kuwana majeri avo ejedi, vatengesi nevatengesi vari kutevera. Kushanduka kwekutengesa kwevatengi kunoguma kunokanganisa zviziviso uye kunogadzira kuchinja kukuru mukutengesa maitiro kumativi ose . Nzira yekufanirwa kwepasi rose mumitambo yekudhinda inowedzera kuwedzera kweterevhizheni uye internet. Cinema, redhiyo, magazini uye kutengeserana kunze kunofanirwa kugara nguva yakafanana.

Nhau dzekuparidzira dzinoramba dzichiderera zvishoma nezvishoma sezvo vhidhiyo inoshandura kune nzira itsva.

Sezvo vanhu vachipedza nguva yakawanda pahuwandu hwemagariro evanhu, vatengesi vari kutevera

Kufambisa uye kutungamira kwehuwandu hwemagariro evanhu haisi mabasa zvakare akashandurwa kune vekuchikoro. Iko kuve kwakajeka mukushambadzira kwenyika kuti huwandu hwemagariro evanhu inzvimbo yakakodzera yekutengesa. Nhamba yakakwana yevanhu vanobatanidzwa mumasangano ehupfumi ehutano chikonzero chakakwana kuti mabhizinesi anyorere mazamu ehutano akadai sa Facebook, Instagram, Pinterest, Twitter, uye Vine. Nekafungidzirwa vanhu 2 bhiriyoni vachishandura mitambo yehupfumi, mari inoshandiswa kukwezva vatengi ava kuburikidza nekushambadzira paIndaneti inenge $ 20 bhiriyoni.

Yakabatanidzwa uye Yakashambadzirwa Kutengesa

Zvemagariro emagetsi evanhu vanowanzounganidza dhepfenyuro pamusoro pevashandisi vadzo iyo inogona kushandiswa nemabhizimisi kuti inonyanya kutsvaga misika inobatanidza nemakwenzi avo.

Semuenzaniso, vatengi vanoratidza kufarira marashi, chigadzirwa, kana kushanda mumusika vanogona kuwana kuti maronda iwayo akavatevera munzvimbo yakawanda yehutano hwemagariro evanhu.

Kutsvaga kubhadharwa kunotarisirwa kuva katatu muna 2017 kubva muna 2008 mafananidzo. Kunyange zvazvo nyika yose inoshandiswa pakuratidza kushambadzira iri kuwedzera, iyo inofananidzwa nekuenzanisa nekukura kwekushandisa mari yekutsvaga iyo yave ichionekwa mumavhidhiyo evhidhiyo nemagariro evanhu.

Nyanzvi dzeZenithOptimedia dzinofanotaura kuti mari inoshandiswa pamusangano wekuchengetedzwa kwemashoko evanhu uye yemavhidhiyo emitambo yevhidhiyo ichawedzera katatu kubva muna 2015 kusvikira muna 2017.

Mazvikwata Kuvandudza Unhu hweInternet Kuti Uite Vashandi

Vatengesi vari kugadzirisa mafaira ekugadzirisa kuitira kuti vashandise zvakanakisisa nzira dzakasiyana-siyana idzo vatengi vanoshandisa . Vatengesi vari kutarisana nevatengi mumisika yavo nekugadzirisa matanho ekukwevera vanhu vanofunga kuti vachazogona kupindura kune zviziviso pamusara mumwe nomumwe. Chikamu chekuedza uku ndiko kukura kwehupenyu hwevanhu.

Pane zvikwereti-zvinopesana pakati pekuedza kwekugadzira kuve nehutano hwehutano hwekutsvaga uye chiziviso chekusimudzira uye chekusimudzira mari chinogona kuguma kubva pamabasa iwayo. Asi, vatengi vanotarisira kuve vanofadzwa kana kufuridzirwa nezviziviso zvavanofarira . Kazhinji, vatengi vanopa zvikwereti zvinopa iyo yekoroji yekare vanoedza uye vanosvika pakuseka kana kufarira kwevanhu muma tweets avo. Chimbofunga muenzaniso uyu: iPhone yeAlfone yegolide yakaiswa pamusika muna 2013. Chakatengesa chaDenny chakatengesa tweeted photo pancake yakatsanangurwa kuti mapapcake avo "anogara achiwanikwa mugoridhe."

One Stop Social Media Platforms: Kutengeswa Kwenguva Ino uye Social Connections

Nzvimbo itsva inoshandiswa mumitambo inoshandiswa paIndaneti ine nzvimbo yekutengeserana yakajeka, kunyange kusvika pakadai kuti Facebook, Instagram, Twitter, uye dzimwe nhepfenyuro dzezvemagariro evanhu zviri kutengesa nzvimbo yekutsvaga iyo inosanganisira mabhatani anonyengedza vatengi kuti "vatenge ikozvino." Izvi zvinoreva kuti vatengi vanoona zviri nyore yekutenga zvisingatombofambidzwi kure nemagariro evanhu.

Vashambadziri vari kutenga nzvimbo panzvimbo dzevanhu vanofunga nezvekuti nhengo dzemasangano ehupfumi huchapedza nguva yakawanda panzvimbo idzi. Mukuwedzera, kune chido chakasimba nevashambadziri uye nhepfenyuro yemagariro evanhu vatengi vachaona mikana yekutsvaga yekutengesa seinobatsira uye kwete kuona sekutengesera clutter, ruzha, uye nuisances.

Sources:

____. (2015, August 29). Kutengesa muzera re digital: A brand new game. The Economist .