Imwe nhepfenyuro yemutori wenhau (SMR) ndeye munhu ane unyanzvi hwemashoko mu journalism uye nheyo iyo inonyanya kuita basa rekuwedzera mitambo yemashoko ezvinyorwa nekuwedzera zvinyorwa zvinyorwa mumitambo yemavhidhiyo yakadai semablogs, microblogs (zvakadai se Twitter), mawebsite, mapeji ewebhu, uye mamwe mapurisa akabatanidzwa nevekutsvaga muIndaneti.
Hiring SMRs
Chinangwa chemahofisi e "media media reporter" ndechekuunza huwandu hwehuwandu hwemashoko ehuwandu hwemashoko muhupamhi uye hunowanikwa nyore nyore paIndaneti kuitira rubatsiro rwevateereri veIndaneti.
Vashandisi ava vanotarisira "nguva chaiye" (pakarepo) kuzivisa nezvemashoko sezvavari kuitika, kushandura kwakagadzikana, nekuwana kune dzimwe nzvimbo dzekugara kwevanhu kuti vawane mamwe mashoko.
Apo SMR Inoshanda
I SMR inoshanda muimba yezvinyorwa pamwe chete nevamiririri vekugarisana nevhidhiyo uye vashandi venhau. Vanosanganisira mablogi, vatori nevamwe vatori venhau. Iri boka revanhu rinoramba richiratidza mutsva, zviitiko zvinozivikanwa, chokwadi-kutarisa, kutsvakurudza zvinyorwa, uye kuongorora zviri kuitika mune mamwe mapoka emagariro ehutano.
Kusiyana Pakati Pezvinyorwa zveNhau Yenhau uye SMR
Mhedzisiro huru pakati pemutori wenhau mutsika uye SMR ndiyo yehutano hwekuita iyo yekupedzisira inofanira kuchengetedza nevateereri. SMRs inofanira kukurudzira kukurukura uye kuisa zvinodiwa nevateveri vekutsvaga kuitira kuti kukurukurirana kwakawanda kunogona kutanga nekuchengetedzwa. Iyi tsika inobatsira mukurumbira wevanhu wekambani yehau uye inoratidza kuve pachena.
Izwi iri rekupedzisira rinoreva maonero ekutengeswa kwemashoko ari akatendeka uye anovimbika.
Social Media Marketing uye SMRs
Sangano rezvemagariro evanhu vanoita basa rinozoshanda pamwe ne SMRs kugadzira nzira dzekutengesa uye kuisa mutambi wemauto. Catch mitsara uye #hashtags inounza vaverengi vepaIndaneti pamwe chete. Kushandiswa kwakakodzera kwemashandisirwo emagariro evanhu kunotsigira boka rakabatana riri muIndaneti yevadzidzi vanozowana nyore nyore mapoka emashoko achishandisa mazwi aya ezvehupfumi.
Mimwe Dzimba dze SMR
Kana imwe nguva nyaya ichinyatsozivikanwa, uye zvinyorwa uye zvinyorwa zvichisimbiswa, mutori wenhau wezvemagariro evanhu achachengetedza hurukuro dzekukurukurirana dzinoenda uye dzichaita maererano nezvose zvinodiwa zveboka rekuparadzira, kana kunyora zvimwe zvinyorwa, kuchengeta peji rinoshandiswa, kana kutumira Tweets zvinoramba .
Zvakaitika Pakutamba Kwazvo
Kupa maitiro zvakasiyana-siyana kubva kune mumwe, uye ichi ndicho chikonzero avo vanoda kuva vatsigiri vevanyori venhau vanofanira kunge vane ruzivo rwemafomu nemitemo yezvinyorwa zvemashumo. Vanofanirawo kunge vakaratidza ruzivo rwekuvaka vateereri, unyanzvi hwekunyora, kunyora mazwi, ruzivo rwekutsvaga injini optimization (SEO) kana zvichidiwa, uye kunzwisisa kwakanaka kwewebhu web analytics. Kubvira pakutsvaga maitiro neukombiyuta kunowanikwa gore rose paWebhu, uyo anonyatsokodzera anenge ari munhu ane unyanzvi hwekugadzirisa maitiro matsva uye technologies.
Unyanzvi Hwokukosha Kwazvo Unogona Kuwana SMR
Chizivo chakakosha pane chigaro ichi ruzivo rwekushanda pamwe ne-big-scale enterprise content content system (CMS). Izvi zvinoda hutano hwakawanda hwehutano, chido chekushanda zvakanaka nekukurukurirana zvinobudirira nevanhu vazhinji, kuziva nguva yekuzivisa pamusoro peii, uye kunzwisisa nheyo nemiganhu (miganhu) yehutano hwehutano.
I SMR yakadaro inzvimbo inokosha
Mashoko e SMR anoverengwa pasi pose uye anonzi awane uye anomiririra inzwi uye tsika yeboka rekuparadzira. Chero zvikanganiso pakupereta uye shanduro, uye kusakundikana kwekusimudzira mutsika senitivity, kukodzera kwezvematongerwo enyika, uye kusasarura kunogona kukonzera kukanganisa kukuru kunekuremekedzwa uye mufananidzo we sangano. Ichi ndicho chikonzero kubhadhara kwe SMR inzira isinganzwisisi inoda kuti mumwe munhu ari nani pane unyanzvi hwakataurwa pamusoro apa.
An SMR inotsvaga, inonzwisisika, inonyengedza, kufara, kukurukurirana uye, pamusoro peavo vose vanofanirwa, inofanirawo kunge iri munhu anofarira teknolojia yekodhi uye akagadzirirwa unyanzvi hwokunyora kunoshamisa. SMR haisi kubhururudza. Haisi kutaura nezvemamiriro ezvinhu. I SMR izwi reboka rekutambira uye izwi revateereri panguva imwe chete.
Haisi basa rakanaka. Zvinotora zvakawanda zvekuchenjerera kuronga izvo zvinofanira kuitwa nokukurumidza uye munguva chaiyo chaiye.
A SMR yakakura yaizofanira kubatanidza zvose zvakakodzera uye kuva mumwe munhu anoda kugovana nekukurukurirana. Kana iwe uri kukwira kune basa, funga nezvemashure makuru makuru akaita seNew York neWashington Posts. Icho ndicho chakakwirira chepamusoro chinotarisirwa chema SMRs nhasi uye munguva yemberi iri pedyo.