Ko Vatengi Vanoda Nzira Yenyu Yebhizimisi Yenyu Yekutengeserana Inotaura Nezvo?
Kuti tinzwisise nzira yekukurukurirana pane ye -e-commerce webhusaiti zviri nani, ngationei kuputsa iyo miviri miviri yepamusoro:
Kukurukurirana Nekugadzirira Pre-Sales
Zvose pamusoro pewebsite yako ndezvekukurukurirana kwako. Funga nezvazvo nenzira iyi, uri kutarisira kuti mutengi atore mari kwauri kune zvishoma zvichitsvaga pasina chaanodzoka panguva yacho. Icho chaicho chigadzirwa, pane zvakaitika mumagetsi, anonunurwa gare gare. Icho ndicho chikwata chikuru chekutenda kuti zvakatora makore mashomanana kuti vatengi vabvume kuti pakati pemakore ekupedzisira makumi mapfumbamwe.
Iwe unofanirwa kuve nechokwadi chokuti kukurukurirana kwako kunoshanda, kusingagumi uye kunovaka kuvimba mupfungwa dzemutengi. Kune dzimwe nzira dzakasiyana-siyana dzekukurukurirana mune e e-commerce setup uye ini ndichakurukura vamwe vavo gare gare munyaya ino.
Kukurukurirana Zvakanaka Post-Sales
Mutengi atokubhadhara mari. Saka, haufaniri kuisa mari yakakosha pakukurukurirana navo shure kwekutengesa, kurudyi? Zvakashata!
Nekubhadharwa kwezvinhu zvekubhadhara pamubhadharo pahomwe , kushambadzira , uye mamwe maitiro ekutengeserana, unoda kukudziridza akavimbika anotevera.
Kunze kwekuti iwe uine chikamu chakawanda chekudzokorora vatengi, iwe hausi wekutengesa e-commerce.
Kutengesa-kutengesa nyaya dzakadai semutengo ungave wakakosha zvikuru. Asi kutengesa-kutengesa mutengi anongoda kufarira basa raanowana. Iyi sangano inogona kuva nenzira ye:
- Iko zvigadzirwa zvangu zvichagoverwa rini?
- Ndinoshandisa sei chigadzirwa changu?
- Ndingawana sei chigadzirwa changu chakagadziriswa?
- Ndinotenga sei zvishandiso kana zvigadzirwa zvekushandisa kwangu?
Zvishandiso uye Nheyo dzeKutaurirana
Senguva yebhizimisi rebhizimisi, unofanira kuisa mukuedza kukurukura nenzira iyo vatengi vanosarudza. Somuenzaniso, munhu A anogona kunge ari foni munhu anofarira kutaura uye kusvika kumhinduro. Munhu B angasarudza kukurukurirana chete ne email, asi munhu C anogona kunyanya kuda mararamiro aripo. Ndeupi wevashandi vatatu ava haudi kutengesa? Ndeipi mumwe wavo wausingadi kuchengeta?
Heano matombo anozivikanwa zvikuru ekukurukura nevatengi vako:
- Live Live Chat : Vatengi vakawanda vanofarira mararamiro ehupenyu. Inobatsira yekuwana dambudziko racho kugadziriswa ikozvino, kunze kwekutsamwa kwekuchengetedza mutori wenhare kuomerera kune nzeve yako paunenge wakamirira. Kunyange apo nguva yekumirira inopedza maminiti mashomanana ekukurukurirana, vatengi havanyunyuta zvakanyanya sezvo vachikwanisa kuramba vachiita basa rakafanana pamakombiyuta mamwechete. E-commerce vashandi vakaratidza kuzengesa kukuru mukupa mharidzo yekurarama, sezvo inonyanya kukosha.
- Imeyili : Kusiyana nehurukuro inoratidzika, iyo inosarudzo, svondo rekusimbiswa ndeyechokwadi-inofanira kuva neyese yekutengeserana. Mukuwedzera pakupa e-mail kero yekutsigirwa, zvinokurudzirwa kuti uve nekitikiti yehurongwa, iyo inobvumira kunyatsogadzirisa nyaya kana pane ma email akawanda pamusoro penyaya imwe chete.
- Foni Tsigiro : Zvakangofanana nehupenyu hwekutaura, rubatsiro rwefoni runotaridzirwawo kuti ruzivo rwakanyanya. Asi kuda kwekufambisa foni kwakakwirira zvakanyanya zvokuti vazhinji vekutengeserana e-commerce vanopedzisa kuzvipa.
- Tsanangudzo yemagetsi : Tsanangudzo yemiti ndiyo inonyanya kukurukurirana pakati pe e-commerce mutengesi uye mutengi. Kunyange zvazvo tsanangudzo yemiti isiri yakasikwa iyo inoita kuti mutengi ave nemwero mukuru. Kuti udzivise ini-zvakarewo nzvimbo, zvinokosha kuti iwe uone kuve kwekwaniso yekuve nemashoko ekutanga emichero akanyorwa kune webhusaiti yako. Mukuwedzera pakuwedzera kukosha kune mutengi, zvinyorwa zvepakutanga zvinobatsirawo mune SEO .
- Zviziviso : Zviziviso zvako ndeimwe yenzira dzinodhura zvikuru dzekutaurirana. Iwe unofanirwa kuita maMat kuti agadziridze yako pachopfuura achishandisa , asi usarega izvozvo zvichiita kuti iwe utarisire shoko rekutanga iro zviziviso zvako zviri kutaurirana.
- Bhulogi : Bhulogi inopa chikwata chinonakidza chokuti utaure newe iwe vatengi uye tarisiro. Mukuwedzera kune hutsva hwenzvimbo, bhurogi rakarongwa zvakanaka rinobatsira kuvaka kuvimbika uye kuvimba.
- Mushandisi Anogadzirwa : Anobvumirana kubvumirana kuti kukurudzira kushandiswa kwevashandi nekuvabvumira kuwedzera zvavanowedzera kunowedzera kuvimbika kwenzvimbo. Izvi zvinogadzirwa nevashandisi zvinogona kunge zviri mukutengesa kwevatengi, mazwi, mibvunzo, mapurisa ekukurukurirana, mifananidzo yakagovana, uye mavhidhiyo.
Iko hakuna dambudziko rechechi rakabatana nekutaurirana. Izvo kune rumwe rutivi kune avo vanozoti "svikiro ndiro shoko," kune rimwe richava nevamwe vanozosimbisa kuti chinyararire hachisi chinhu uye shoko ndiro zvose. Ndinoda kugara kure nemakwikwi aya. Asi ini ndinochengetedza kuti kuva nesunifomu, isinganzwisisi, shoko rinopfurikidza nemhando dzose dzekukurukurirana inokosha.
Chinonyanya kukosha ndechekuti iwe unobata ruzivo semumwe wezvinhu zvakakosha zvekuvaka zvebhizimisi rebhizimisi rinobudirira.