6 Nzvimbo dzaunogona kuwana inoshambadzira kutengesa kwepamusoro petsoka imwechete yekutengesa kwekutengesa
Utano hwezvitoro zvekutengesa hunogona kuyerwa nokuongorora kutengesa kwahwo pamakumbo mana. Ndiyo imwe metric inogona kushandiswa gore negore kuti ione kushanda kwebhizimisi. Somuenzaniso, sezvo mari yako inoshanduka gore negore (enda kumusoro) uye mazamu ako agare akafanana, kutengesa kwako kunofanira kuwedzererwa iwe kuti uende mari mubhizinesi rako.
Ivhareji yekutengesa pamiriri imwe yepamusoro yehutori hwako hwakasarudzwa yezvitoro zvekutsvaga inodawo kunyora urongwa hwebhizimisi .
Iyi dhesi haisi kungotsanangurira kutengesa kwekutengesa kushanda mukati mebhizimisi, iyo inobvumira vatengesi kuti vaenzanise zvavanotengesa pamusoro pebhizimisi rekukwikwidza.
Muzvokwadi, iyo yakakwirira dhora rako pamakumbo mana ekuverenga, zviri nani. Imari inobva pane square footage. Iko mari yakawanda yaunogona kuitisa pamakumbo mana, inobatsira zvikuru iwe uchava. Benchmarking inzira inokosha yekuona kana zviwanikwa zvako zvakanaka kana zvakakura. Zvisinei, muvhareji wekutengesa imwe nhamba yepamusoro yepamusoro inogona kuratidza zvakaoma kuwana. Heino nzvimbo shomanana dzekuwana mavhareji ekutengeserana netsoka imwe neimwe.
1. Vatengesi veMabhizimisi
Vakawanda vanotsvakurudza vanoongorora nekutsvakurudza mhizha dzekutengesa senzira yekukurudzira vatengesi uye mahofisi makuru emari. Ava vatsvakurudzi vanoshandisa musi wekutengeserana kubva kune mamwe masangano pamwe chete. The Monthly Mall Merchandise Index, yakachengetedzwa neInternational Council of Shopping Centers (ICSC), yakashambadzira nekutengesa netsoka imwe neimwe muzvitoro zvezvitoro uye mabhasikoro ezvitoro zve $ 20 munaJuly 2006.
Mashoko aya akawanikwa kubva kuNational Sporting Goods Association, sangano rebhizimisi revatengesi (uye vatengesi) mumitambo yemitambo yemitambo.
2. Public Library
Panzvimbo pekukanda mabhizimisi makuru emabhizimisi almanacs uye zvidzidzo zvesangano iwe unogona kungoshandisa kamwe chete, tora rwendo kuenda kuraibhurari yaunogara ugoona Reference Desk.
Zvizhinji zvebhizimisi mabhizinesi mabhuku anowanikwa pakutsvakurudza kwako zvekutengesa. Iyi ndiyo nzira yakaoma kwazvo kutora sezvo data isingarongedzwe zvakanaka uye iwe unogona kugovana pamwe chete nhamba yepasitori yezvinyorwa zvakawanda kuti uwane mhinduro yako; asi yakasununguka.
3. Mishumo yegore negore
Ongorora mhemberero yegore negore yemakambani anotengeserana pachena kune data. Mamwe mabhizimisi anotumira nhoroondo dzavo gore negore pawebsite kana kuti vangosangana navo nekopi. Nepo iwe haungati uwane huwandu hwazvo hwekutengesa kune imwe nhanho yepamusoro yakadhindwa mumushumo, unogona kupa mazano akakwana kuti uwane kuongororwa.
Semuenzaniso, kana Hudson Shoes achizivisa kuti yaive ne $ 250K mukutengesa gore rapera uye dare iri mauto anenge 8 000 makumbo marefu ipapo iwe unogona kuenzanisa zvikwereti pamakumbo mana kuti zvive ne $ 31.
4. US Census Bureau
Dhipatimendi reUnited States Census Bureau haisi kungova nhamba yemhuri munharaunda yako. The Retail Trade Economic Data zvinoshandiswa nekutengeserana nemabhizimisi, zviitiko zvepurovhiti zvegore negore, pamwe nekutengesa zvivako zvekutengesa zvekutengeserana nepamakumbo mana nehurumende. Kazhinji unamatira iyi data makore mashomanana shure, asi iyo yakanaka kutanga.
5. Associations Trade
Imwe yenzvimbo dzakanakisisa inyanzvi yekutengesa mabhizimisi. Hazvina mhosva kuti mhizimusi yako pane sangano raunokwanisa kubatana naro rinogona kukupa dambudziko rakananga kune yako yekutengesa fodya.
Semuenzaniso, National Shoe Retailers Association inoparidzira nhepfenyuro kune nhengo dzayo maitiro anokosha emitambo yemasangano ayo. Pandakanga ndava nekutengesa zviguru zvangu, ichi chaiva chinhu chinoshamisa. Mushure mezvose, ndakanga ndisingazivi kana maruva angu nekutengesa zvaive zvakanaka kana zvakakura kusvika ndazvifananidza nazvo nezvimwe zvitoro.
Kune dzimwe nyika masangano ekutengesa maunogona kutarisa navo kuti ubatsire. Heino mutsara wevose zvavo nekuda kwekutarisa kwako.
6. Mabhizimisi akafanana
Kumbira murwikwi wako wekuda mari yakawanda sei kutengesa zvaanenge achiita pamakumbo mana zvingave zvisina zvazvinobatsira. Zvisinei, usabvisa kunze kubvunza bhizinesi rakafanana kune rimwe guta kana rimwe dunhu. Uyo mutengesi angave asinganzwi akatyisidzirwa uye angave achida kukupa iwe ruzivo rwakakosha. Chero nzira, hazvingakuvadzi kubvunza.
Kana ukangodzidza kutengesa kwepamusoro pezvikwereti zvakakosha zvebasa rako rekutengesa, usashamisika kana bhizinesi rako richiita zvishoma kana zvishoma kutengesa.
Zvinhu zvakadai senzvimbo, makwikwi, nzvimbo yekuchengetedza , uye uwandu hwekugadzirisa zvinogona kuita kuti zvivako zvekutengesa zvekutsvaga zviwedzere. Chinangwa chikuru ndechokuita zvekutengesa zvakanyanya kubva kune imwe nzvimbo uye nguva dzose inoshandisa kutengesa pamakumbo mana. Sezvo iwe uine chibharo chechitoro chako uye mari yako inoramba ichiwedzera gore negore. kusimudzira zvamakatengesa pamakumbo mana akaenzana ndiyo nzira chete yekuita kuti iite.