Zvichida mufaro mukuru wekuva chikamu chekutengesa ndiyo mukana wekusangana nekuva shamwari neshoko raro. Sezvo zvichida zvishomanana zvishoma, Bill Rosenberg angangodaro akave ane simba rinogadziriswa pakutsvaga, uye simba rake richiri kunzwika nhasi kudarika makore gumi kubvira apo apfuura.
Ndakasangana naBill pakokorodzano yangu yekutanga yeFrench Franchise Association. Ndakanga ndiri muduku, ndisingazivi, uye ndakazara zvizere neni.
Hapana mubvunzo kuti ini ndaive mumwe munhu uyo munhu waBill aigona kunge akangorega. Zvandinoyeuka zvakanyanya pamusoro pemusangano wedu wokutanga ndechokuti akauya kwandiri ndokuzvizivisa iye pachake. Ndakanga ndiri mutsva kuIFA uye Bill, sezvakanga zvakaita unhu hwake, aida kuti ndinzwe sokunge ndaiva. Akazopedza nguva inotevera kana kudana kune vamwe akaona uye kunditaurira kwavari. Kwemakore akatevera akandidzidzisa, uye munhu wese akavapoteredza, kuti ave sei franchisor inoshanda. Icho chaiva chimiro chake. Ndakanga ndisiri munhu wokutanga kana wekupedzisira uyo aiva nemafungiro akafanana, uye apo zvingaratidzika zvakaoma kufungidzira kana iwe usati wambozviona, ndiyo iyo iyo nhengo itsva itsva kuIFA inokwazisa nhasi.
Pakanga pasina chinhu chakavanzika pamusoro paBill. Anogona kunge akaoma; aida kubwinya, kunyange zvazvo asina kumbobvuma kubvumirana nemifungo yake; vainakidzwa nharo; wakatora mhirizhonga yemafungiro matsva, uye kunyanya kukuudza iwe pawakanga usina kururama (waiwanzove).
Mutauro wake wakanga uri wepakati, uye nguva yake yaive yako nguva dzose pawakakumbira. Vanhu vazhinji vanofunga kuti ivo pachavo sevatungamiri, asi ini handifungi kuti ani zvake ari mukutengesa angambove akakumbira mutungamiri wepamusoro kupfuura Bill - uye akarayira munhu wese. Zvose zvaunofanirwa kuita ndekumubvunza mubvunzo, uye nguva yake-kunyange kusvika manheru-waiva yako.
Icho chaiva chimiro chake.
Kubudirira kwake kwekutengeserana kukuru kwaive pachena Dunkin 'Donuts. Icho ndicho chiratidzo chemhaka chingave chakakwana kuti chero munhu upi zvake atange muhupenyu humwe chete. Asi yakanga iri basa rake pakugadzira nokuumba International International Association. Mukuwedzera pakusimbisa tsika inenge ichiripo mukati meIFA nhasi, Bill akazvipira kuve nechokwadi chokuti mukana wekutengeserana uchazovandudza kuburikidza nezvakaitika zvevashandi vehurumende nevanotengesa mari. Kuti azadzise chinangwa ichi akatungamira kusikwa kweSouth Franchise Association's Education Foundation muma1980. Mukuwedzera kune zvidzidzo zvakagadzirirwa nhengo dzayo, nheyo nhasi ine dzidzo yezvidzidzo iyo, kana yapera, inopa Bhuku rakagadziriswa reFranchise Executive, uye ndiyo inonyanya kukosha kutsvakurudza uye dzidzo yekutengesa pasi rose.
Masangano makuru akavakirwa pane tsika yevakiki vavo. Kuwana International Franchise Association yakafanana nekusangana naBill Rosenberg. Muna 1959, pamwe chete nevanosvika gumi nemaviri vaifambidzana pamusoro pefurafura yekabi mukicheni muChicago, Bill akaudza vamwe kuti mumwe nomumwe atore mari $ 100 - uye IFA yakasimbiswa muna 1960.
Panguva iyo franchising yaive yakagadziriswa nemitemo yakaipa uye yakawanda yekupomera, mhosva dzaikura, uye saka zvaive zviito zvepamutemo zvekugadzirisa matambudziko. Kushanda nevatongi vezvematongerwo enyika, IFA yakakwanisa kuvabatsira pakugadzira mitemo yakabatsira vose vafambisi vehurumende uye vafambisi vehurumende uye, kuburikidza nemabasa iwayo, vakachenesa matambudziko mukutsvaga uye kugadzira kutengesa kune izvo zviri nhasi. Bhiri zvakare rakanyoreswa muDNA yekushamwaridzana kwake kuva nehanya nevamwe, uye nhengo itsva dzekambani nguva dzose dzinotaura nezvekusiyana kwakaita IFA kune dzimwe shamwari dzave nhengo dze. Nhasi kusafambisa kunoshandiswa mumabhizimusi anopfuura 120, uye IFA inoenderera mberi mukuedza kwayo yekuvandudza kushanda kwekutengesa kwevashandi vehurumende nevanotengesa mari.
Bill waiva chibereko chekuora mwoyo, akaberekwa muna 1916 muDorchester, Massachusetts.
Aine dzidzo yegiresi yechisere yakasiya chikoro kuti abatsire mhuri yake, akashanda muzvokudya zvebaba vake, uye nheyo inofanirwa kuti semukomana iye akatakura nzvimbo yechando kuenda kuNew Hampshire racetrack uye akatengesa ice chips ye 10 cents mumwe nomumwe, achiwana iye oga $ 171.00 mune rimwe zuva. Pazera remakore gumi nemana, akawana basa rokutya ice cream rori uye, nekuda kwehutano hwake hwemabhizimisi, akakurudzirwa kuva vatongi panguva yaaiva nemakore makumi maviri nemaviri.
Mhuka yaDunkin 'Donuts inodzokera kuHondo Yenyika II apo Bill akashanda kuQuincy Shipyards uye akaziva kuti vashandi vari pachiteshi chengarava vakanga vasina zvingasarudzwa zvekudya kwemasikati. Kutevera hondo muna 1948 akatenga mamwe makambani emakambani akashandiswa, akashandura kuti zvive zvikafu zvekudya, ndokutanga kushanda nzvimbo dzezvinoshandiswa nema sandwiches, kofi, mitsvina, uye kudya. Nehafu yechitengesi chake chakatengesa kubva kufivha uye mari, muna 1948 Bhiri rakasarudza kuzarura resitorendi muQuincy inonzi "Open Kettle" iyo yakatengesa kofi yemakumi gumi emadhenari uye zvipo zveinickel - mutengo unonyadzisa wenguva. Kunyange zvazvo bhizimisi racho rakakurumidza kubudirira uye richiwedzera kudarika $ 5,000 pavhiki, Bill haana kufara nezita racho uye, achiona kuti vatengi vaidya mari yavo mukofi yavo, Open Kettle yakazotumidzwa zita rokuti "Dunkin 'Donuts" muna 1950. Pasina nguva refu Dunkin 'Donuts restaurants ku Somerville, Natick, Saugus, uye Shrewsbury apo vatengi vaigona kutarisa sevabiki vakaita zvipo.
Bill akarumbidzwa Howard Johnson pamwe neketani yake ye franchised maduka e-ice cream achimupa pfungwa yekutengesa Dunkin 'Donuts. Muna 1955 dangwe reDunkin 'Donuts rakavhurwa muDedham, kuMassachusetts, kutengesa marudzi makumi maviri ezvimwe zvipo, zvakakwana kuti zvive zvakasiyana siyana vhiki imwe neimwe yegore. Pakazosvika 1963 kambani yakanga yavhura nzvimbo yayo yekutora zana uye yakakura ikava nzvimbo dzinopfuura 1 000 nema1970. Nhasi pane nzvimbo dzinopfuura 11,300 dzinoshandiswa munyika yose dzine 3 200 mitsuwa dzekudyara munyika 36. Dunkin 'Donuts dzimwe nguva inobatanidza neBaskin-Robbins, iyo imwe maridhi yakagadzirwa nomubereki Dunkin' Brand, Inc.
Muna 1963 mwanakomana waBill Robert, uyo makumi maviri nemashanu uye wechikoro cheHarvard Bhizimisi, akapinda mutungamiri weketani yaakatungamirira kusvikira muna 1999. Mukutungamira kwaRobert, kambani yakashandura, yakarongedza zvinyorwa zvayo, yakashandiswa pamapepa uye Styrofoam makapu, uye yakatumira muffin , bagels, masango (Munchkins), croissants, sandwiches kambodzana, Coolattas uye zvimwe zvinwiwa. Robert akazivisa purogiramu yenyika yekutsvaga, akashandura maitiro ezvitoro nekufuratira kubva kune zvinyorwa uye zvigaro kumatafura, uye akatanga kupa Dunkin 'Donuts panzvimbo dzisiri dzechechi. Akatangawo kutengesa franchises kumakambani emakambani ekushandisa, akaisa nzvimbo dzepa satellite uye gare gare purogiramu yemishandiro, rimwe nerimwe raibatsira kukura kwemafuta kuburikidza nekubvisa kudiwa kwezvivako zvakakura zvakakwana kuti dzigadzire kugadzira nekugadzira.
Muhupenyu hwake hwekupedzisira, Bill Rosenberg akazobatanidzwa mukufambisa mhirizhonga ndokuzarura Wilrose Farm muNew Hampshire iyo akapa muna 1980 kuYunivhesiti yeNew Hampshire. Muna 1994 yunivhesiti yakatengesa Wilrose Farm uye yakapa William Wilson Rosenberg Sachigaro muFranchising uye Entrepreneurship, iyo yekutanga iyo mamiriro ezvinhu muyunivhesiti. Ini iye zvino ndinoshumira nevamwe vanoverengeka mukutsvaga purogiramu yezano paRenenberg International Franchise Center paYunivhesiti yeNew Hampshire. Bill akaurayiwa nekenza yemukaka paSeptember 20, 2002, ava nemakore 86.
Vakawanda vanoonga mudzimai wake Annie Rosenberg; Arthur Anastos, Mutevedzeri weMutungamiri uye Kutungamirira Mazano ku Dunkin 'Brands; uye John Reynolds, Mutungamiri weInternational Franchise Association Education Foundation; vanhu vatatu vakakosha zvikuru kuna Bill, nekuda kwekubatsira kwavo uye mupiro munyaya ino.
Mufananidzo: FranchiseTimes.com