Interactive Marketing
Kushamwaridzana kwekutengeserana kunoreva nzira yekutsvaga inokurudzira kutora chikamu pakati pevatengi uye purogiramu yekutsvaga.
Izwi iri rinowanzoreva kushanduka kunotsvaga kubva kune umwechete-mutauriri wekambani kumubatanidzwa kusvika kuhurukuro mbiri. Kushamwaridzana kwekutengeserana kunova mamiriro ezvinhu nekuda kwevatengi vekuda kwechiitiko chepamusoro paIndaneti nekuvandudzirwa kwetaneti teknolojia.
Vatengi vanoda kambani kuti vazive kuti ndevanaani semunhu mumwe nomumwe, kwete sehuwandu hwevanhu kana nhamba chete. Semuenzaniso, nguva dzose kana mutengi achipinda muwebsite yekambani munhu angave achida kuwona zita rake richiratidzwa pamwe chete nezvibereko zvekutengesa uye zvido zvekukurukurirana.
Kushamwaridzana kwekutengeserana kunoita kuti vatengi vave nesimba rekugamuchira uye kupa zvinyorwa-meshonga, miniti-miniti mhinduro pamabhizimisi chaiwo kana kuti chigadzirwa. Paunofunga nezvekutengeserana kwekutengeserana, muenzaniso wakanaka iAmazon. Amazon inozivikanwa seyoyo yakakura mumatare munzvimbo ino yekudhinda.
Iko kambani inounganidza uye inochengetedza ruzivo pamusoro pevatengi vanotsvaga uye vanotenga maitiro.
Iyo inoyeukawo mazita evatengi, inopa kuverengerwa kuverenga zvikamu zvekutsvakurudza mabhuku, zvigadzirwa zvakataurwa zvichienderana nemafambiro ekutenga kare uye zvinogara zvichitsvaga vatengi vadzo pane zvinhu zvavakatenga.
Digital Marketing
Digital marketing ndiyo mushandirapamwe wokudhinda unoitika uchishandisa digiti yema digital.
Dhidhijoni inotsanangura shanduro inoshandiswa kuunza mushandirapamwe. Digital marketing inogona kutorwa uye inotsanangurwa se "push" / "pull" nzira yekudhinda. Kana iwe usingazivi kuparadzira mitsva ndiyo inoshambadzira bhizimusi kuti utengese service yako kana chigadzirwa. Mushandirapamwe wekutengeswa kwemazuva ano unosanganisira terevhizheni uye kudhinda zvizivo
Chikamu che "push" chinokubvumira kupinda mukutengesa nevatengi uye kukurudzira kuti utenge basa rako kana chigadzirwa. Pane nzira dzakawanda dzekuita nadzo iyi nzira yekusimudzira yakadai seyokutumira mameseji, kutumira mameseji, kugadzira zvinhu, podcasting, mobile marketing uye email. Uyezve, pane zvakawanda zvekushandisa zvishandiso zvaunogona kushandisa sekubhadhara pahomwe yega, kutsvaga injini nekushambadzira pabhanner kutengesa.
Nzira "yekukwevera" inowanikwa apo vatengi vanotora matanho ekuwana bhizinesi renyu kuburikidza nekutsvaga paIndaneti kuburikidza nekudhinda kwema digital. Somuenzaniso, vanogona kuita tsvakurudzo paInternet vachishandisa zita renyu. Vashandi vanobva vatanga kusungirirana, kuburikidza newebsite yako, apo vanogona kutaurirana nyore nyore nekambani yako kana kuchengetedza bhizinesi rako. Semuenzaniso, vangave vasainira kutumira mameseji, kushanyira video, emails kana podcasts pawebsite yako. Saka, uri kutora mukati, kana kukwezva vatengi.
Internet kana Marketing Online
Indaneti kana kutengeserana kwepaIndaneti inomushandirapamwe wokutsvaga unoda kutengesa internet. Iyi nzira yekutsvaga inokubvumira kuti uwane vashambadziri, fambisa tsvakurudzo uye utengese chigadzirwa chako kana mazano pamusoro pekambani. Somuenzaniso, unogona kukurudzira shoko rekambani yako. Iyo tsanangudzo inopesana maererano nekushandiswa kwayo. Munhu webhizimisi wemusha anogona kutaura nezvekutsvaga sekutengesa pamusoro peInternet.
Zvisinei, kana iwe une webhusaiti, iwe unogona kutarisa mairi sekugadzira mabhuku, kunyora nyaya kana kuisa zvivako zvemabhanhire pane mamwe mawebsite kuti utakure chitima kunzvimbo yako. Zvakakosha kucherechedza pane mitemo yakawanda yekutengeserana kwekambani sekutsvaga kwewebhu, kushambadzira kwepaIndaneti, nekusimudzirwa kwewebsite.