Ipi copywriting uye nei iri chido chakakosha zvikuru chekutengeserana kwemaInternet
Cherechedza: Mamwe maverengi anonzi Brian T. Edmondson anoonekwa mumitauro yakanyora.
Chii chinonzi copywriting? Iyo tsanangudzo iri nyore ndeiyi:
Copywriting ndiyo unyanzvi-uye munda webasa - apo vanhu vanonyora kutengesa kutengesa uye zvimwe zvinhu zvokudhinda zvemiti, maitirwo, mitsva yekubhadhara mari, nezvimwewo.
Ndiyo nyanzvi yekunyora mashoko ekunyengetedza anokurudzira vanhu kutora matanho (kutenga chimwe chinhu, bvunza nezvebasa, teerera bhaibheri rekusununguka, kupa mari kune chimwe chikonzero, nezvimwewo).
Kana zvasvika pakushambadzira uye kutengeserana bhizinesi rako, copywriting ndiyo unyanzvi humwe chete hunokosha hwaunofanira kudzidza tenzi; pasinei nokuti iwe uri kuzviita iwe pachako kana kuti urikudzinga kune unyanzvi wemunyori.
Iwe unoziva kuti TV yekutengesa iwe wakangotarisa musati manheru ehusiku? Mumwe munyori akanyora script yeyo yekutengeserana.
Zvakadini nemabhurocha awakatora pamusha wekuno nekumunda? Hungu, vanyori vanyori vakanyora zvakare.
Uye zvinyorwa pane iyo website iwe wawakashanyira? Yup. Mumwe kana vamwe vapi vanyori vanogona kunge vakanyora zvinyorwa pane imwe neimwe peji yewebsite.
Iyi ndiyo mienzaniso yekuparidzirwa, kudhindwa nekunyorwa kwekunyorwa kwepaIndaneti, uye kujekesa - kuinyorwa hakuiti nezvezvimiridzo zvepamutemo. Kuchengetedza zvigadzirwa zvemunhu kana mabasa ekusika ndeye kodzero, nyaya yakasiyana zvachose.
Zvino, Heino Mhinduro Inoshamisa Ku "Copywriting Chii?"
Copywriting inyanzvi inodiwa KUNYIKA nhasi.
Inoshandiswa muzviuru zvezviuru zvezvinhu uye mharidzo yakatumirwa kusvika kune vateereri chaivo, kuzere neawa, zuva rega rega. Izvi zvinoreva kuti kune pfuuriro rinoramba riripo rekutengesa copywriter mabasa kune vanhu vanogona kunyorera zvipuro zvakasiyana-siyana.
Mutsika, mazuva ekutanga eInternet asati asvika, kunyorwa kwekodhi kwaidiwa kunenge gumi nemaviri marudzi akasiyana-siyana ekutengesa zvinhu, kusanganisira mahofisi akanyorwa zvakananga, mapepadhi, pepanhau uye mabhizinesi, mabhidhiyo nemavhidhiyo, mabhurocha, mapepa, mapikoni, kutengesa ma sheets (nokuda kwekutengesa reps kutakura), uye kunyange zviyo zvinotakura.
Nhasi, nyika yekunyoresa yakave yakapfurikidza paIndaneti sechinhu chakakosha chezvikamu makumi maviri nemakumi mashanu kana makumi matatu kana zvitatu zvakasiyana siyana zvekutengesa zvishandiso uye maitiro, zvakadai sewebsite, kopi ye email , zvinyorwa zvepaIndaneti, zvinyorwa zvekugarisana nevamwe, blogs, kushambadzira kwepaIndaneti, mavhidhiyo, webinar mharidzo, nezvimwe zvakadaro.
Funga nezvazvo. Mushandirapamwe wekutengesa kwechimwe chete chigadzirwa unogona kudikanwa ose aya marudzi e copywriting uye mazhinji akawanda, zvichienderana nerudzi rwechigadzirwa:
- Product sales page online (funga LL Bean kana Amazon tsanangudzo yemagetsi)
- Chigadzirwa chemapurasitiki / mavara (hongu, mumwe munhu akanyora mazwi ari mubhokisi iroro)
- Zvigadzirwa zveMitambo muGoogle, macheza e-Facebook nedzimwe nzvimbo dzakakurumbira dzepaIndaneti
- Zvigadzirwa zvemagetsi mumagazini mashizha
- Mabhurocha kuti apiwe panotengeswa
- Demo demo video (s)
- Mapepa machena kana mushumo unokosha pamusoro pechinetso chigadzirwa chinogadzirisa
- Emails kukurudzira chibereko
- Zvidzidzo zvenguva dzinotsanangura kuti vatengi vanobatsirwa sei nechigadzirwa
- Mhizha tsanangudzo yemashizha uye sei-ku-kushandisa mapeji ewebhu
- Zvinyorwa uye zvinyorwa zvebhuku pamusoro pechigadzirwa
- Uchapupu uye vatengi nyaya
- Vhura tsamba ye mail yakananga uye / kana mapeji epaIndaneti
Ndinogona kuramba ndichienda, asi iwe unowana pfungwa. Kwose kambani inogadzira zvigadzirwa, inotengesa mabasa kana kukwidza mari inoda rubatsiro rwekunyoresa mabhadharo kune vatengi uye madhora.
Kune mamwe mabhizimisi vanoita ivo pachavo kutengesa, vanongova kungotora mano avo ekufungidzira pakuisa mashoko kune chero ipi zvayo yakataurwa pamusoro apa mavara. Muzviitiko zvakawanda vanongokweretesa kune mamwe matanho avanoona; izvo zvakaitwa nevanhu vachiita zvimwechetezvo. Haikwanisi kudarika kuti mazwi aunoshandisa anogona kuva nemusiyano mukuru pakati pekubudirira kunoshamisa nekukundikana kunorwadza; uye kuti pane imwe nzvimbo yekudzidza yakatsaurirwa kutonga kopikicha.
Saka Pano Pamwe Mubvunzo Unokosha: Chii chiri GOOD Copywriting?
Aha! Pane musiyano mukuru pakati pekuti-iko kunyora uye kunyora kunyoresa. Kunyora kwinyorwa kunobudirira kunyorera iyo inoshanda chaizvo mukufambisa mhinduro nekuwedzera kutenga.
Ngatitarisei zvishanu zvezvikamu zvekunyorwa kwekunyorera kwakanaka, uchishandisa chigadzirwa chekati kuratidza pfungwa dzedu.
Zvakanaka Kunyora Kunyorerwe Kunyorerwa kune Vateereri Vanonyanya
Kana iwe uri kukurudzira chigadzirwa chinopa mvura itsva kumakati akakomberedza awa, copywriting inofanira kutaurira vatenzi vemapoka. Mune-on-one "kukurukurirana," iwe unoda kutsanangura kuti chigadzirwa chinogadzirisa sei mutengi wekati chido chokupa mvura itsva, ine utano.
Imwe yenzira dzakanakisisa yekuvandudza zvinhu zvekutengesa ndeyekumira kuedza kurira "unyanzvi hwepamusoro" nekunyora mumunhu wechitatu. Munhu wokutanga kunyora muhurukuro yekukurukura anoshanda chaizvo.
Zvakanaka Kunyora Kunopa Chinokosha Chakanaka kana Chipikirwa kune Vateereri ivavo
Vadzidzisi vemapoka vane zviuru zvezvigadzirwa zvekugadzirisa maitiro, saka ikopiko inofanira kusiyanisa kate-mvura yakagadzirwa kubva kune ipi zvayo inowanikwa. Chii chinoita kuti iyi ive mhinduro yakanakisisa (iyo iri nyore, yakachengeteka, inoporesa, nezvimwewo)?
Vanhu vazhinji vanoreva izvi se USP yako kana kuti yekutengeserana kwekutsvaga. Chii chinokuita iwe kusiyana nemamwe ose ini-zvakare chigadzirwa kana basa kunze uko?
Kunyora Kunyorera Kwakanaka Kunopa Chivimbiso Uchapupu hwekuti Mutengo uyu ndiye Mutsva
Kuita kuti vadzidzisi vemakaka vasazeze kana kuti vachinetseka kuti chigadzirwa hachizorarama maererano nezvipikirwa zvaro, zvakanakisisa kupa humwe uchapupu hwokuti chigadzirwa chacho chinoshanda, sechapupu hwevatengi, mhinduro dzekuedza zvichienzaniswa nedzimwe mishonga yemvura, zvichida vhidhiyo yekutengesa kuti zviri nyore sei kushandisa, nezvimwewo.
Kana iwe uri kuzoshandisa uchapupu mukutengesa kwako, tanga uchitanga saizvozvo pakarepo!
Zvakanaka Kunyora Kunyorera Vateereri kuChikumbiro kana Kunobatsira "Kudana Kuita:"
Kana uri kuedza kuwana vatenzi vematokari kuti varatidze demo yeiyo inoyevedza mvura inoparadzirwa, iko kunyoresa kunoda kuvanyatsojekesa nekukoka kune chiito , izvo zvinogona kuva: tora pavhidhiyo kuti uone kuti iri nyore sei. Mukuwedzera, iyo copywriting inofanira kupa chimwe chinhu chinokosha chinoita kuti mwene wekati aite chimwe chinhu ikozvino: "Chengetedza $ 25 kana iwe ukarayira ne XX / XX zuva."
Kuudza vanhu chaizvo izvo zvavanoda kuita nekutevera uye nei vachifanira kuzviita ikozvino zvinhu zviviri zvinhu zvese zvekutengesa iwe unogadzira zvinosanganisira.
Zvakanaka, Good Copywriting inoshandiswa uye yakaitwa nguva yakawanda yekuvandudza zvabuda
Zvishomanana zvinyorwa zvinyorwa zvinogona kuwedzera kugadzirisa ne 10%, 20% ... kunyange 150%, saka inobhadhara kuedza zvakasiyana nemashoko uye zvinopa.
Kana iwe usingateereri zvinhu zvose zvauri kuita zvino ungaziva sei kuti chii chiri kushanda uye chisingaiti? Mukuwedzera iwe unofanirwa kugara uchingoedza kuti uone kana iwe unogona kuvandudza zvido zvauri kutowana.
Wana Mamwe Mashoko Pamusoro peKunyora Kunoshanda
Iwe unogona kutarisa mazana ehurukuro dzekunyoresa zvinyorwa pawebsite yeAWAI, iyo inosanganisira mazano anobatsira kubva kune vamwe vanyori vanyori vari mumhizha. Izvi zvakarewo ruzivo rwakanyanya kana iwe uchida kuziva kuti ungava sei munyori wechirangaridzo - imwe yenzira dzinokurumidza kukura dzemabasa nhasi kune vanyori vanofarira kuita zvakanaka kurarama vachizvipira basa kubva kumba kana sevashandi venguva yakazara vanyori kambani.
Nezve munyori: Pam Foster ndiye Mutevedzeri weKoretekriting Training paAWAI (American Writers & Artists, Inc.) , iyo yave ichibatsira vanhu kukudziridza unyanzvi kuwana ruzivo rwezvemari, rusununguko uye rusununguko kubvira muna 1997. Uye semuparidzi wekutanga wepasi -response copywriting, kunyora kunyoresa, kupikisa uye kujekesa mishonga-yekudzidza mapurogiramu, AWAI yakabatsira zviuru zvevanhu kuita izvozvi.
Onawo : Sei Kutengeserana Kwako Kusingashandi uye 3 Matanho Okugadzirisa Izvozvi Iye zvino