Dzidzai izvo Constant Contact yakabva kune Jenerali Mukuru Harpreet Grewal
Mharidzo's Note: Izvi zvinotevera inobvunzurudzwa ne email neGeneral Manager weConstant Contact, Harpreet Grewal. Zvimwe zvinyorwa zvinobva kuna Brian T. Edmondson zvinoratidzwa mumitauro.
Unogona here kuudza vaverengi vedu zvishoma nezvako?
Basa rangu rinotarisana neChinyorwa Chekubatanidza nderokuita basa rangu rinogutsa zvikuru, sezvo isu tichibetsera vanopfuura hafu yemamiriyoni mabhizimisi maduku kukura bhizimisi ravo kuburikidza nekutsvaga kwemaimeri.
Ini ndinouya kubva kune rakareba varidzi vemabhizimisi maduku, uye kamwe pandakatanga bhizinesi rangu, saka ini ndinozviziva ndoga kuti zvakaoma zvakadini uye zvibayiro zvizhinji zvinotora kuti zviitwe zvoga.
Handina kumbokanganwa matambudziko, ndicho chikonzero zvakakosha kuisa simba rangu pakubatsira mabhizimisi maduku kukunda izvozvi zvipingamupinyi. Vatengi vedu vanoziva kuti havafaniri kuzviita voga. Hapana hugutsikane hukuru pane kubatsira vane tarenda, vakatsunga uye vane rudo vanoziva zviratidzo zvavo.
Onawo: Sei Unofanirwa Kushandisa Imeyero Kutengesa Kukurudzira Bhizimisi Rako
Nei Kufanirwa Kwemabhizimisi EpaIndaneti Kushandisa Imekuro Kukurukura?
Kuvaka ukama hwemakambani eInternet kunogona kunge kwakaoma. Zvakaoma kumabhizimisi maduku kuti awedzere kuwirirana kwevatengi - iyo inounza vatengi zvakare uye zvakare - apo vazhinji vakawanda vanobatana vari paIndaneti. Ndiyo apo tsamba yekutengesa email inouya kuzobatsira!
Nekodzero (uye haisi iyo yakaoma) mishandirapamwe ema email, mabhizimisi maduku anogona kukurudzira marashi avo, regai vatengi vazive nezvezvitsva, kupa mazano, kupa mazano (funga pa-line coupons), uye kazhinji ugare pamusoro pepfungwa vatengi.
Chinoita kuti email kutengesa ive yakasimba uye kufanirwa ndeyokuti inodhura mari uye ukama hwemunhu. Pose nzira dzekutengesa, emaizi ekutengeserana kazhinji aine mari yakaderera uye ROI yakakwirira kufanana nedzimwe nheyo dzeIndaneti. Kwete izvozvo chete, asi zvinoshanda zvakanaka nekuda kwekutengeserana uye zvehupenyu hwekutaura nevanhu kuburikidza ne-mail inbox.
Nevashandi vepaIndaneti vakaita seConstant Contact, mabhizimisi haangotengi kuwana yekutengesa email asiwo, chaizvoizvo, CRM. Vanogona kuvakira vatengi uye mararamiro emhando, uyewo kutarisa zvakananga analytics iyo inopa firimu kune vatengi 'sevanofarira uye vasingadi.
Semuenzaniso, tinogona kutaurira vatengesi vedu vatengesi zuva rakanakisisa uye nguva yekutumira email kune vatengi vavo mune imwe vhiki, vaudze hurefu hwakanaka hwehurukuro yemusoro wepamusoro uye uchivaita kuti vazive nhamba yakawanda yezvifananidzo nehukama kune inosanganisira. Izvi zvinonzwisisika, nezvimwe zvizhinji, kubatsira kutarisa munda wekutamba pamabhizimisi maduku eInternet anokwira kukurwisana nemakwikwidzi makuru.
Kuisa mararamiro ako uye vatengi vanobva kune vanofarira nekuvatumira ivo vanotarirwa ma-emails zvichienderana nemafambiro avo ndeimwe yekushandiswa kwakanyanya kwekutengeserana kweimeri uye nei iwe uchifanira kushandisa sangano rekutengeserana email rekuita kuti uchengetedze mabasa ako ekutengeserana e-mail.
Paunowedzera mubatsiro rwevashandi vane ruzivo rwepamusoro-soro, zvakanaka zvakajeka zvakakosha iyo email yekutengesa inogona kuuya.
Onawo: Nzira 3 Unogona Kuwedzera Chivimbo uye Kutengesa neExpress Marketing
Ndeapi Ndeimwe Nzira Mabhizimisi Anogona Kushandisa Kukurukurirana Sezvimwe Chikamu Chavo rekutsvaga Imeyili?
Imeyero yekutengesa iri nyore kushandisa uye inounza mhinduro.
Izvo zviri nyore chaizvo: mabhizimisi anoda kugara achibatana nezvino uye vanotarisira vatengi kuti varambe vari pamusoro pepfungwa ... asi ivo kazhinji havana nguva yakawanda yekuita izvozvo. Imeyero yekutengesa inzira yakanaka yekubatana nevatengi, kuvaka hukama hwemazuva mazhinji, uye kuwanawo vatengi vatsva. Hazvisi nyore chete asi nzira chaiyo yekutengesa bhizinesi rako.
Nemhaka yezvairi mari uye kubudirira Ndinokurudzira iwe kuedza kutumira email yako runyora kamwechete pavhiki neimwe mhando yezvakakosha uye nekupa kuti vaite.
An email haisi email chete; Ndiyo kutanga uye kushamwaridzana kune hutano, shamba, uye kune dzimwe nzira dzakasiyana-siyana dzekutengesa. Uzhinji hukama hwepakombiyuta hunotanga panzvimbo yekutambirwa nevekutsvaga yevanhu sepa Facebook kana Twitter, uye apo aya maunetano akaisvonaka mukugovana iwe nevevepo vateereri vako uye vanogona kuva vatengi vatsva, hauna simba rakawanda pamusoro pekuti ndiani anoona kuvandudzwa kwako.
Imeyili inofanira kuva chikamu chemutauro wakasiyana-siyana wekutengeserana kwako paIndaneti. Iwe unofanirwa kuva musikana kukurudzira nzira dzako dzakasiyana dzekutengeserana, kusanganisira mazita e-mail, mapuraneti ezvepabonde, webhusaiti, nezvimwe.
Onawo: Maitiro Aungaita Sei Kubudisa Kwekuteerera Kwemajeri Kwemafoni Mafoni
Zvisinei, ne email, iwe unotora shoko, kana richibuda, uye ndiani anogamuchira. Vanyori vako vakagadzirira kukupa mvumo yekubatana navo uye vakamirira kunzwa kubva kwauri.
Runako rwekushandisa Kwose Kumubatana nderokuti rinobatsira bhizinesi rebhizimisi duku sebhizimusi guru. NeConstant Contact, mabhizimisi maduku anotanga mvumo-based email mazita, anobatsira kubva kumabhizimisi-anotungamira kutengesa mazinga (zvinoreva kuti maimeri avo haazoperi mune mumwe munhu spam filtr) uye shandisa mazamu eema email anotarisa anotaridzika zvakanaka pane kombiyuta yekombiyuta vanoita pane imwe foni.
Uye zvechokwadi, nebasa redu rinoshamisa rekutsigira riripo pafoni, paIndaneti, uye mu-munhu pamisangano yekusununguka, vatengi vedu vanoziva kuti havafaniri kuzviita voga. Pakupedzisira kubudirira kwedu ndiko kubudirira kwako!
Kutsigirwa kwekambani yevashandi ndeyekukosha kana iwe uri kutenga mutezi webasa webasaiti, webhutisheni yekuita basa, kana zvimwe zvekufambisa sebasa rekubatsira. Chenjerera nezvekusununguka kana kusakosha kunogadzirisa kusingabatsiri chero mhando yevatsigiri vekutengesa kana kungorambidza vatsigiri vavo kutsigira email.
Onawo: 5 Nzira Dzakanakisisa dzekuwana Zvakawanda Email Vanyori uye Ita Zita Rako
NezveHarpreet Grewal: Harpreet ndiye mutungamiri mukuru weConstant Contact, achitora basa munaJanuary 2016 mushure memashanu-pamwe nemakore sevatungamiriri vezvemari yekambani-yekutengeserana nekambani. Nemakore anopfuura makumi maviri ehutungamiri hwehutungamiri uye hwezvemari, Harpreet ndiye ane mutungamiri wehutungamiri hwekugadzirisa nekushanda kweKunyunyuta Kwose, iyo yebhizimisi guru rekutsungirira kweEndurance International Group (NASDAQ: EIGI), uye kuva nechokwadi kuti mutungamiri wekutengesa email anoenderera kuva umwe we iyo inoshandiswa zvikuru, uye yakavimbwa zvikuru, pakati pemabhizimisi maduku nevasina maturo.
Yashandurwa neIndaneti Bhizinesi / Nyanzvi Yokubvumira Brian T. Edmondson