Zvakaita Bhizimisi Renyu Dzepakati Kana Rakafanana Rinogona Kudzidza Kubva ku Starbucks
Kuvereji yebhizimisi, mabhizimisi ekugoverana akaitwa ne Starbucks angangoita seasingafadzi zvishoma pakutanga. Mushure mezvose, iyo juggernaut yekofi inokonzera mari yegore negore inodarika $ 22 mabhiriyoni, inoshandisa zvinopfuura 25 000 zviyo mumakondinendi matanhatu. Uye tichifunga kuti iri kuvhura zvitoro zvitsva muChina pamwero wechitoro chimwe chete maawa gumi nemashanu, haisi kuratidza chiratidzo chekutora bhabheri. Starbucks ikozvino inoshandisa zvitoro zvitatu muChina uye inoda kuva nezvivako 5 000 ipapo ne2021.
Nepo pane zvidzidzo zvinokosha izvo makambani Fortune mazana mashanu anogona kuunganidza kubva kuStarbucks nzira, panewo mazano anokosha anogona kubatsira vanofambisa mabhizimisi maduku nepamadhora vachitora zvigaro zvavo zvekushandisa kune imwe inotevera. Mushure mezvose, yeuka kuti Starbucks yakatanga ikhofi yayo-yakakonzera romance nevatengi vakadzoka muna 1971 pamwe chete nechekuchengetedzwa kwayo mune Seattle's Pike Place Market.
Kune wekutengesa kwebhizimisi shoma, kune zvakawanda zvezvinhu zvinokosha zvebhizimisi zvinokosha zvinoratidzika sekuridza mabheji. Imwe yemabasa ako e "must-do", zvisinei, inofanira kunge iri kunyatsoziva kuti kutengesa kwezvinhu zvinoshandiswa, zvigadzirwa, zvigadzirwa, uye mazano ekugadzirisa kubatsira kubatsira kupa zvipo zvako zvisingakanganwiki kune vatengi. Ngatitorei zvakanyanya pane imwe nyaya ye Starbucks uye ongorora mamwe maonero pamusoro pekuita "caffeinate" nzira yako yekupa kambani yakanaka.
Iko Kushanda Kwekutsvaga Chinochinja
I Starbucks shanduko inoramba ichitsanangurwa semuenzaniso unotungamirira wekuwana nzira yekutengeserana zvakanaka, kunyange mukutarisana nekuoma kwakaoma uye kuwedzera kukura. Mumakore ekuma 2000, Starbucks akanga atova kurwisana, uye kuwedzera kwemari kubva $ 4.1 mabhiriyoni muna 2003 kusvika kune $ 10.4 mabhiriyoni muna 2008.
Starbucks 'mitsara yekutengesa yakaedza kuramba ichifambisa nokukurumidza uku kukura, uye mari yekuitisa yaive ichibuda kunze. Iyi mamiriro ezvinhu akawedzerwa nehupfumi hwekuderera kwekupedzisira kwema2000.
Sezvakataurwa naJames A. Cooke muTech Supply Chain Quarterly, "Kubva munaOctober 2007 kusvika munaOctober 2008, somuenzaniso, kutengeserana mari yehurumende muUnited States yakasimuka kubva ku US $ 750 mamiriyoni kusvika kudarika US $ 825 mamiriyoni, asi kutengesa kwezvikwata zveU.S. nokuti gore rimwe chete rakadonhwa ne 10 muzana munguva iyoyocheteyo. "Dambudziko iri rakaratidza kudikanwa kwemamwe nzira.
Peter D. Gibbons, uyo akambotarisira basa rekugadzirwa kwenyika yose, akaiswa mutariri wekutengesa kwe Starbucks. Zviito zvake zvokutanga zvaive kuongorora kuti kambani yakange yakashanda sei zvivako uye kuti inzwisise zviri nani mari. Akaona kuti zvishoma kwehafu yezvinyorwa zvekuchengetedza zvaiuya panguva. Akaratidza zvakare kuti kukura nokukurumidza kweStobucks kwaida kuti vanyanyoomesera pakubuda kunze. Munenge 65 kusvika ku70 muzana yekutengeswa kwezvinhu zvakakonzerwa nekubuda kunze kwenzira yekutakura, kugadziriswa, uye kugadzirwa kwekontrakiti.
The Starbucks Supply Chain Transformation
Sezvo Cooke akarondedzera, Gibbons neboka rake vakagadzira chirongwa chetatu chekugoverana kwekushandura.
Kutanga, raizogadzirisa zvakare uye riite nyore kukwanisa kwaro uye zvakanyatsotsanangurwa maitiro. Chechipiri, iyo inogona kuderedza mari iyo ichivandudza mashizha emabasa. Pakupedzisira, iyo yaizoita nheyo yekusimbisa nekusimudzira kukwanisa kwekugovera mune ramangwana.
- Kurongazve: Muzvikamu zvekupedzisira zvegore ra2008, kambani yakatora danho rinokosha kuti rive nyore uye kuisa mukati mavo zviyero zvakatengeswa zvekare. Dare racho rakarongedza zvakare kuitira kuti rimwe nerimwe rive mune rimwe remapoka mana ezvidzidzo zvinokosha: chirongwa, chitubu, kuita, uye kununura.
- Dhura mari uye uvandudze kushanda: Nekugadzirisazve basa kwakapedzwa, rimwe nerimwe boka rinoshanda rakarongedzwa nekuwana kuvandudzwa. Boka rekutsvaga, somuenzaniso, rakashanda pakuratidza zvikonzero zvaive zvichiita kuti kuwedzerwa mutengo. Kuburikidza nekutsvakurudza, zviri nani kunzwisisa kuti zvii zvinodhura zvinodhura, uye semugumisiro, zvinogona kutaurirana zvibvumirano zviri nani. Kune chikamu chayo, boka rekugadzira rakasarudza kuti rinogona kuderedza mari pamwe nekuisa nguva yekuzarura nekuzarura chechishanu chekudya cheku US. Chimwe chinhu chakakosha chekushandurwa kwaiva kuiswa kwepadhigiramu yevhiki nevhiki nehutano hwakanyatsojeka, mari, uye kugadzirwa kwematric. Iyi nzira yakabvumira kuti huwandu hwakawedzerwa huve nehuwandu hwekutsanangurwa, nechinangwa chinowirirana nehuwandu hwekubudirira kwebhizimisi. Chimwe chezvinhu zvinokosha zvekugadzirisa zviyero zvaiva zvekutambira kuwanikwa "Panguva yakazara."
- Ramangwana rakakosha: Nezvirongwa zvakagadziriswa kuti zvirongwa zvekugovera zvivepo munguva ino uye munguva yemberi iri pedyo, kambani yakatanga nzira yekunyatsotarisa kubhadhara chete tarenda yakanakisisa inowanika kuti idzose sangano rehutungamiri rakatenderera. Iyo kambani yakazvipirawo pakudzidziswa kwevashandi varipo.
Migumisiro yekushandurwa yakanga ine mbiri. Mune rimwe nerimwe remakore maviri apfuura, rakaderedza kutengeswa kwemari inodhura nehafu yemadhora madhora. Mumakore akatevera, Starbucks achiri kuramba achiita matanho, achivimbisa 100 muzana Fair Trade coffee, kutsvaga zvinangwa zvekusimudzira nekugadzira sangano reKafani uye Farmer Equality program (CAFEu.) Nevarimi vefivha. Inopfuurirawo kushandisa teknolojia uye ziso yekuvandudza vatengi vanoona, zvakadai kuburikidza kuburikidza nekuraira paIndaneti, pamwe nekutsigira zvimwe zvinyorwa zvechidimbu pane zvitsva zvayo zvitsva.
Starbucks Supply Chain Tips kune Dzimwe Mabhizimisi
Kubvisa unneeded yakaoma: Kuoma, nenzira yehukama hwakasiyana-siyana uye humwe hutano hwakarasika, hwaiva rutivi rwomusi hwekukura kweSlibucks 'kunoshamisa. Ikambani yakatanga kudzokera shure patevedzeri kuburikidza nekuisa mabasa mumabasa mana chete. Funga nezvekuti iwe unogona sei kurerutsa basa rako nekuita bhizimisi rako rakarongeka nekupa maonero akajeka, pamwe nekutsanangura mabasa uye mabasa. Mune bhizinesi duku, vashandi vanogona kuzadzisa maitiro akawanda emaketani panzvimbo pekuisa pfungwa pane imwe chete, asi kuronga hutengesheni wako nekutsanangurira zvakajeka pane izvo zvinokosha mukubudirira kwehuwandu. Shingairira kuziva uye kubvisa kusina kukosha kuwedzera mabasa.
Ziva mari yako kutanga, wozoita: Unonzwisisa zvinodhura zvinodhura zvezvinhu kana zvinhu zvaunotenga here kana kuti zvinodhura zvinodhura zvezvinhu kana zvese zvaunopa? Munyaya ye Starbucks, ivo vakavaka "inodhura" mienzaniso kuitira kuti vanzwisise zviripo zvinowanikwa, ivo, vachivabvumira kuti vateerere maitiro akanaka. Semabhizimisi maduku iwe unogona kuva nemutengo we "taker" kupfuura mutengi wemutengo, asi nekunzwisisa mari yakagadzirwa, unogona kuwana mikana mitsva. Semuenzaniso, pane kune mukana wokutaurirana nehuwandu hwekutakura mutengo kana iwe uchikwanisa kukurumidza kukudzikunura pachiteshi chako, kana kutora kutora panguva yakasiyana yezuva? Panzvimbo yekutumira kunze mapepa ose nekutumira tsamba, zvakadini nekutengesa kutengesa LTL yezara yakazara inotengeswa?
Shandisa zvikwereti: Kushandisa mapikichati kunogona kukubatsira kuti uone mitemo inokosha zvikuru kana zviratidzo zvekushanda zvakakosha pakubudirira kwehurongwa. Mapcardscards anopa nzira yakasimba yekufananidza mabasa mukati mekambani yako uye pakati pehukama hwepamwe, sezvavakaita munyaya ye Starbucks. Kushandiswa kwemafupikiti emakadhi akawanda anotungamirira zvinotungamirira zvinogona kukubatsira kuti uone matambudziko aripo. Kunyange zvazvo mapikicha asinganzwisisiki pane avo pachavo, vanogona kuva zvishandiso zvine simba kana kutarisirwa kunotorwa kuve nechokwadi chekuti mitemo inokosha zvikuru inoratidzika, uye zvino yakaita sezvinodiwa.
Shingairira kuchengetedza: Starbucks yakawana kusanganiswa kwakanaka pakati pekusimudzira zvinodiwa uye kubatsirwa. Iko kwakaita kuti kuve nekufambisa nguva dzose pamwe chete nekutengeswa kwayo, kubva kumapurazi uye kugoverana kwayo kunzvimbo dzayo dzekutengesa. Inotenda kuti vatengi nevashandi zvakafanana vachagadzirisa maitiro avo uye vatsigire. Funga nezvekuti iwe unogona sei kugadzira mararamiro ako emagetsi kuburikidza nematanho akadai sokuderedza kushandiswa kwesimba muchitoro chako, kubudirira kweEEDED chivako munzvimbo yako, kutarisira kushandiswa kwemiti yakagadziriswa, kana kubviswa kwekutengeswa kwemarara.
Ita nzvimbo yako yako inyanzvi laboratory: Pamberi peNewbucks 'mutsva, kambani inovabata sechinhu chinoshandiswa mabhakato kune zvimwe zvipfeko muhurongwa hwayo. Pasinei nokuti mune imwe nzvimbo yebhizimisi kana mamiriyoni, usambokanganwa kukosha kwekugadzirisa zvakasimba mishonga, uye mikana yekubatsira kuvandudza zvinodiwa nevatengi pamwe nekuderedza mari mukutora.
Chinokosha chekubudirira kwe Starbucks nguva dzose chave chiri chiitiko chevatengi, uye kupfuura kwemakore, yakakwanisa kuwedzera hupfumi hwaro hwekutengeserana kwete kungosimbisa chete asiwo kuwedzera kukwanisa kwamakambani - pazvinenge zviri nani kutarisira kushandiswa kwemari. Iwe unogona kunge uine zvishoma kudzora pamusoro pehutano hwako pane simba rinoshandiswa ne Starbucks, asi nekunyatsonzwisiswa uye kuinyatsogadzirisa, iwe uri kubatsira kuunza kubudirira kwekambani yako.
Uyezve tarisai CPFR .