Ramba Uchibuda Mumatambudziko uye Usaparidzira Muzasi MAP
Semuenzaniso, Bose angangodaro aine pengo yePAP ye $ 999 pane imwe yevatauriri vavo. Kana iwe uchiisa muchirongwa, haugoni kuratidza mutengo wokutengesera kudarika $ 999.
Hazvina mhosva kana chiyeuchidzo ichi chiri paIndaneti kana chiri kudhindwa, mitemo yacho yakafanana.
Is MAP Legal?
Usati wabvunza, hungu, izvi zvakanyatsotenderwa pasi pemitemo ye US antiitrust. Sezvo zviduku zvakashambadzirwa mutengo zvinongoratidzira "kutengeswa" mutengo uye hauzi kuti mutengesi zvavanogona kuzvitengesa muchitoro chavo, nguva iyi yekudzidzira inotenderwa. Icho chidziviriro kune vanogadzira. KANA vatengi vatanga kuona kuti vanogona kutenga chigadzirwa chako che $ 699 zvichienderana ne $ 999 MSRP, vanokurumidza kuona kuti ivo MSRP inokonzerwa kana yakakwirira. Uye kana chiitiko chikaitika, hakuna munhu achazombobhadhara $ 999 zvakare. Nokudaro zvichiita kukosha kwechigadzirwa chako (semhizha) zvishomanana izvo zvinotungamirira kukudengenyeka kwenyika .
Chaizvoizvo, iwe unogumira pakushambadzira MAP-yakachengetedzwa michina, asi unogona kutengesa zvinhu izvi pamutengo upi zvaunosarudza. Zvinoreva kuti kana mutengi achisvika muchitoro chako, unogona kuvatengesa kuti Bose hurukuro yehurumende yepasi pe $ 999 kana uchida.
Chii chinonzi MSRP?
Imwe nguva inowanzozivikanwa ndeyeMutengo Wakaitwa Purogiramu Yekutengesa kana MSRP. Izvi zvinoreva izvo zvinogadzirwa zvechigadzirwa chinotenda kuti chinhu chinofanira kutengeswa.
Sezvambotaurwa kare, mugadziri ane chido chekutengesa kuti zvigadzirwa zvayo zvakatengeswa sei pane zvekutengesa. Somuenzaniso, kana vari kuedza kuvaka kambani yepa premium (Lexus kana Tiffany's, somuenzaniso) havatsvaki mutengesi wavo kutengeswa pazvidzidzo zvakadzama.
Iyo inotumira shoko kumushandi wekutengesa kuti zvigadzirwa hazvikodzeri zvakakodzera MSRP.
Ichokwadi, vashomanana vatengesi vanotengesa pa MSRP, chaizvoizvo, vakawanda havaiti. Vakawanda vanoshandisa mutengo wavanenge vachitengesa pairi kana IMU mutengo uchienzaniswa neMSRP. Saka zvinoratidzika sevatengi vari kuwana zvizhinji, kunyange pasina kutengeswa .
MAP uye Sales Online
Ko vatengesi veIndaneti vanofanira kutevera MAP zvakare? Zvakanaka. Zvisinei, vatengesi vepaIndaneti vakaona nzira iyo matare uye Federal Trade Commission (avo vanotarisira nyaya dzemari) vanovabvumira kutengesa pasi pe MAP online.
IFTC inotaura kuti mutengo wakaratidzwa mumotokari yakachengetedzwa kana yakachengetwa haisi pasi pe MAP nokuti inonyanya kushambadzira. Pane kudaro, motokari yekutengesa yechitoro chendaneti yakangofanana nechitoro chezvitina uye chedu . Saka mune imwe nyika yepaIndaneti, mutengo wakabhadharwa nevatengi unogona kuguma pamutemo uri pasi pe MAP.
Izvo zvakanaka here? Zvakanaka, vatengesi vepaIndaneti vanozvitenda. Vanongowedzera chirevo chinoreva "mutengo unoratidzwa mumotokari yekutengesa." Uye ipapo mutengo chaiwo unobhadharwa unoratidzwa ikoko zvichienderana nepeji yemuiti pane webhusaiti.
Brick uye Mortar vatengesi vanoti havakwanise kuisa pepanhau kana ROP chikwata chinoratidza mutengo wePAP ne "chibvumirano" iyo inoti 'mutengo chaiwo wakabhadharwa muchitoro hausi muduku.' Saka, ivo vanorohwa pamusoro pemutambo uyu.
Mushure mezvose, vatengi vanowedzera chinhu ichocho kumotokari ndokubva vatarisa kuti vaone mutengo. Havana kunyange kutenga iyo kana kupa chero ruzivo rwekadhi rechikwereti kuti vawane chavanokwanisa kubhadhara.
Zvitadzo zvekutengesera Pasi pe MAP
Ndeipi migumisiro yekutengesa pasi pe MAP? Zviri nyore, mugadziri ane kodzero yepamutemo yekukwevera michina yavo kubva muchitoro chako uye kukudzivisa kuti urege kutengesa zvakare. Mune zvimwe zviitiko, vatengesi vave vachizivikanwa vachida kubhadharwa kwemari chero ipi zvayo iyo vangave vakapa mutengesi panguva iyo chikamu chakaitika.
Iyo ndiyo nzira yakanakisisa yekukudza uye kutevera mazano MAP. Zvinokuratidza kuti iwe uri mudiwa akanaka uye unokurudzira mutengesi kana mugadziri kuti abatsire paunenge uchida-sekutora chikwereti kana asingatengesi.