Chidimbu kadhi ibhuku rakapiwa nepepanhau kana imwe shanduro yekudhinda inosvika purogiramu yesangano yekutengesa. Icho chinogonawo kutsanangura chero nguva dzakare, mazita, mazano, mari yakawedzerwa, uye zvakaitwa nemifananidzo. Zviduku zvinyorwa, zvishoma zvingangodaro zvinogona kuwanika pamutengo wekhadi.
01 - Chinangwa chekudhinda Rate Card
Mimwe mapepanhau makuru angave nekadhi kadi yeimwe rudzi rwekuzivisa . Vanogona kunge vane zviyero zvavo zvakaputsika nekutengeswa kwezviziviso, kushambadzira kwekutengesa, uye kunyange kutengeswa kwenyika.
Kuyera makadhi kunobatsira mutengesi kunzwisisa kuti ndeapi mapeji emadhora, zvikwereti, uye zvimwe zvinoshambadzira bhuku rinofanira kupa. Paunosarudza pepanhau kana kudhinda mhizha, unogona kushandisa makadhi kuti uenzanise nhanho yemadhora inotungamirirwa nekupararira usati watenga nzvimbo yekutsvaga .
Usati waisa chikwata, iva nechokwadi chokuti unonzwisisa mitemo nemamiriro ekutsvaga nemabhuku. Muzviitiko zvizhinji apo panogona kuve nekupesana pakati pekuiswa kwechirongwa uye kadi yekadi, kadhi kadi inenge iri kusarudza chikonzero. Izvi hazvirevi kuti mutengo wekadhi yemakadhi wakagadziriswa. Vazhinji vanotengesa vachawana pepa rekutengesa rekupa iyo ichapa mahara chaiwo kwekutanga vatengesi kana zvimwe zvikwereti.
Kana iwe uchifarira kuparidzira mukati pebhuku rakasiyana, chengetai webhusaiti yavo kana kuti kudana nehofisi uye bvunza kopi yenhamba yavo yezvinoti kadi. Mapepanhau akawanda nemagazini vane makadhi ekutenga anowanika paIndaneti mumapurogiramu ekufambisa. Ichokwadi kuti idzi dzinowanikwa nguva dzose dzinotaurirana.
02 - Readership vs. Circulation
Pamakadhi akawanda emitengo, sangano richaratidza nzvimbo yaro, nzvimbo dzevanhu, uye kuparadzirwa. Mimwe mabhuku anonyorawo maverengi avo. Kutenderera inhamba yemapepanhau kana magazini ayo anodhindwa uye kuparadzirwa zuva rega rega. Kuverenga kwakaratidza nhamba chaiye yevanhu vanoverenga mapepanhau. Cherechedza kuti makopi akawanda ezvinhu izvi haatombotengeswa kana kuverengwa, saka kunyengera ndiko kutarisa zvose. Iwe unoda kuti muverengi wekuverenga uve pedyo nekuparadzirwa. Hazvikuiti kuti utengesedze nemumwe munhu anoparadzira makopi 1 000 000 kana hafu isati yamboverengwa.
Uyezve, sezvo nhamba idzi dzichiratidza nyika yepapepa, hapana chaizvoizvo nzira yekuziva kana muverengi ari kutarisa peji iyo ad yako iripo. Zvechokwadi, mapepa edijitori anogona kukuudza izvi, asi edza kuisa kambani yepurogiramu kana kuti kadhipi mudivi kuti ikubatsire kutarisa kubudirira kwayo.
03 - ROP - Gwaro rakakwana rePepa
Run of Paper (ROP) inowanzoreva kuti kududzira kwako kunogona kuonekwa munzvimbo ipi neipi mukati pepepanhau. Nevamwe mapepa, kuratidza matanho angasaoneke muchikamu chechidimbu. Kana ukaronga kuzivisa zvisingagoneki mukati megore iwe unogona kusarudza kutenga nzvimbo yako pachiyero chakazaruka. Kana ukaronga kuzivisa kakawanda, iwe unoda kusayina kontrakiti.
04 - Kukurukurwa Kwepurogiramu Pazviratidziro Ad Ad Rates
Kakawanda kacho kutora chikamu chibvumirano chekupa imwe yezvakanakisa zviduku zvekutaridza matanho. Kuzvipira kwakanakisisa kunowanzoita kushandiswa kwemadiki kushandiswa kwevhiki imwe neimwe kwevhiki 52. Mamwe mapepanhau anewo nguva shomanana yakadai sa 13 uye 26-vhiki dzevhiki.
05 - Open Rates uye Zvimwe Zvikwata Zvenguva
Vaparidzi vanopa mukana wakazaruka pasina zvikwereti. Iyi ndiyo muyero waunenge uchatengeswa kuti uite shanho imwe chete, imwe nguva. Iko dzimwe nguva kunonzi inonzi kwete chikamu chebvumirano.
Dhauriro inopiwa nokuda kwekuzvipira kuzvipira kune imwe nhamba yematengesero mukati mehuwandu yakatarwa inonzi Bhuku reBurk Space. Semuenzaniso, kana iwe uchibvuma kuisa mazana masendimita ekudhinda mupepanhau mukati megore rinouya, muhuro hwema inch yako huchava hwakaderera pane iwe wakamhanya kamwe chete kamwechete gore iroro.
06 - Display Advertising Mechanical Measurements
Panogona kunge pane zvimwe zvakasiyana pakuyera nzvimbo yekutsvaga mumabhuku akasiyana. Pano pane tsanangudzo ye column column inch, standard advertising unit, uye pica.
Column Inch : Kuratidza chiziviso chepakati pekuyera nzvimbo. Izvi zvinowanzova imwe korombo yakafara neyendima yakadzika. inogona kusiyana nekudhinda.
Standard Advertising Unit (SAU) : Zvikwata zvemaAd zvingagamuchirwa mumapepanhau akasiyana-siyana. Iyi mitemo yakasikwa kuitira kuti zvive nyore kune mutengesi mukuru kuti aise chiyeuchidzo chimwechete mumapepanhau akawanda akasiyana asina kugadzirisa chidimbu kune zvakasiyana-siyana.
Pica : A typographic unit of measurement: 12 points = 1 pica kana 1/6 "(0.166"), uye 6 picas = 1 "(kana kuti 0.996").
07 - Kuverenga Kuonesa Ad Ad Rates MaPoramita Inch
Paunenge uchiverenga madhigirii echikwata chekuratidzira, tsanangurai nhamba yemasendimita masendimita mune chikwata. Wedzera nhamba yemakoromita akareba nehuwandu hwemasentimita akadzika.
__ # yendarama x __ # masendimita masere x __tirati inch
= ___ mutengo wekutengeswa
Muchiitiko chedu, bhizinesi rekushanda kwekadhi rino rebhizimisi mumufananidzo wedu ndi 3 mapuranga ne 2 masendimita (6 chiuru chesendimita masendimita). Kana mapepa emapepanhau akayera 1 3/8 "saka tinogona kutora chikamu ichi 3 3/8" yakafara ne2 "yakadzika.Uyo uhu hwakazaruka huwandu hwe $ 8.00 pamakiromita masendimita, iyo 6 masendimita masendimita x $ 8.00 pamusana wekutambira kwe $ 48 .
08 - Kuzivisa Peji Peji Nemaziso Akakura
Haasi yose mahadhi makadhi anoshandiswa pamakoromita masendimita kuverenga zvivako zvekutengesa. Mamwe mapepa emapepanhau nemagazini anopa huwandu hwehuwandu hunotarisana nehuwandu hunotaridzirwa. Heano maitiro mashomanana akasiyana-siyana.
09 - Chizadza Ads
Mapepanhau akawanda ari kutsvaga vatengesi kuti vazadze "nzvimbo yakafa" mumapepa avo. Semuenzaniso, nhau yehau inogona kuvhara 90% peji uye ine gomba duku mukona yepasi inoda zvigadzirwa. Mu "kuzadza" chirevo, pepanhau rine kodzero yekuisa mvumo yako munzvimbo iyoyo. Chibvumirano chako nepepa kuti uise chidimbu chako chidimbu chidimbu chezvikamu pavhiki uye icho chinotara chiyero chako.
Aya marudzi ezvitsvaga anotyisa zvikuru pamushambadzi wezvinyorwa. Somuenzaniso, tine chiduku chinowedzera kuti kungoti Feet Hurt? Uyai kuChikwata Chekudya Kwemusoro. Yaiva nekero yedu uye logo uye ndizvo zvaive. Tine bhizimisi rakawanda kubva pane izvozvo. Hapana nhamba. No specials. Kwete zvinokurudzira. Kungova musoro mukuru.