Vatereri vakanangwa
Zvichienderana nerudzi rwechigadzirwa kana basa rinoziviswa, mamwe mapoka evanhu angave ari chinangwa chevateereri .
Semuenzaniso, kana chibereko chacho chiri checheche, amai vanoyamwisa, uye vakadzi vane pamuviri vangave vari ivo vanotarirwa. Kuparidzirwa imodhi yekutengesa . Dzimwe motokari dzemakambani inotengeswa nekutengesa, kutengeserana zvakananga, uye kushambadzira Dzimwe nyanzvi ndeyekufunga kuti zviziviso hazvifaniri kuonekwa sechimwe chinhu chekutengeserana, sekuparidzirwa kwechinhu chero chipi zvacho chiri chiziviso pachako pachako.
Nzira dzokutsvaga kuziviswa ndezvekunyora mabhidhiyo (mapepanhau, mabhuku, magazini, etc.); terevhizheni; redhiyo; email; websites; uye zvemagariro evanhu sa Facebook, Twitter, uye blogs. Imwe nzira yekuzivisa ndeyekutaura kwevanhu vose, seminari, uye masangano.
Nzira dzekutaridzirwa kuti dzigamuchire kazhinji dzinotsamira pamhando yemashoko ekuziviswa, mari yemari uye chinangwa chevateereri. Kuziva kuzivisa zviri nyore. Chero nguva ipi zvayo chero ruzivo rupi zvaro rwuri kuparidzirwa kuvanhu kuburikidza nemhando ipi neipi yevenhau yakanyorwa pamusoro apa; zvinoreva kuti imwe nzira yekuzivisa yakaitika.
Chinangwa Chokuparidzira
Kuparidzirwa kune chinangwa chimwechete - kuwana ruzivo rwakawanda kune vanhu vakawanda sezvinobvira munguva shoma. Kuti iwe unyore chero kutengeswa kwezvibereko zvako kana mahutano, tarisiro yako inofanira kuziva zvezvinhu izvi uye maitirwo, uye ivo vanofanirawo kuziva zvinyorwa izvi.
Kufanirwa kutaura kuti nhamba yekutengesa inotarisana nehuwandu hwevanhu vakazoziva nezvechigadzirwa.
Kuparidzirwa ndekukurukurirana nekukurukurirana inzira mbiri. Kuparidzirwa hakuna kukwana pasina kuwana mhinduro kubva kuvanhu vanogamuchira ruzivo rwaidikanwa. Saka, chimwe chikamu chekuzivisa ndekupa nzira kana kuti chikwata chekutumira mhinduro kana chero imwe nzira yemhinduro kubva kune avo vakawana shoko iri kuparidzirwa.
Mhando dzakasiyana dzekuparidzira
Muzera iri rejedhi, kune mbiri mbiri dzemhando dzekuparidzira - kushambadzirwa kwekutsvaga kwemashoko uye kubudiswa kwepaIndaneti. Kubudiswa kwepaIndaneti pasina kuwanikwa kunoitwa pasina internet. Kubudiswa kwepaIndaneti kusingawaniki kunosanganisira kuparidzirwa kwemashoko (magazini, mabhuku, mabhuku epepanhau, mapepanhau ezuva nezuva, mapepadi, mapepa, uye zvipfeko); terevhizheni; redhiyo; uye giant billboards.
Kune rumwe rutivi, kubudiswa kwepaIndaneti ndiyo iyo yakaitwa kuburikidza neyese-based based platform. Dzimwe nzira dzekutsvaga muIndaneti dzinotengeswa ne-email, peji peji pop-ups, blogs, webhusaiti, Facebook publicity, Twitter kuziviswa uye kutumira zvinyorwa / matanho emabhanhire.
Chinhu chimwe chinoita kuti kuparidzira kubudirire ndeyemigwagwa. Kunyange zvazvo kubudiswa kwekutsvaga kwekutsvaga kwekambani kunonzi kwekutengesa kwepamusika, kuparidzirwa kwepaIndaneti kunoshandiswawo pakutevedza kwepaIndaneti
Nguva dzose motokari inokosha yekuzivisa uye kushambadzira. Ndicho chikonzero mabheji akawanda akataridzirwa munhandare chete apo pachava nemutambo munhandare iyoyo.
Mukupedzisa, kuparidzirwa chikamu chisingadzivisiki chekutengeserana. Hazvina mhosva kuti chibereko chako chakanaka ndechei, pasina kuparidzirwa kwechokwadi, iwe uchange uine "kumira murima."
Sei kuparidzira kuchikosha?
Kuparidzira kunobatsira mabhizimisi kuvaka kukuvimbika uye brand awareness. Iko ine mari inoshandisika, asi chete kana iwe ukasika nyaya dzakanaka. Kuparidzira nyaya dzinofanirwa kuve inofadza, panguva yakakodzera uye yakakosha. Kunyaya nyaya dzisingabatsiri zvingakutora iwe pasina uye zvinogona kuva nehuwandu hwezvebhizimisi rako nekuita kuti vanhu varasikirwa nechido uye vobva varega kuteerera. Kubudirira kwemashoko kunopfuurira kunze kwekubudiswa kwemashoko, uye apo nhau dzinoburitswa dzinogona kubatsira nekutsvaga injini yekutsvaga, iwe unoda hukuru uye humwe hutano hwehukama hwehutano hwevanhu kuitira kuti uve nemigumisiro yaunoda.
Zvishanu Zvikomborero Zvokudhindwa
Kuparidzira kunogona kuva kwakaoma kuchengetedza asi kana iwe uchigona kuzivisa zvinounza pamwe nezvimwe zvikomborero zvinosanganisira -
- Kuparidzirwa ndiyo inodhura kana kuti pasina-mari yakasarudzwa.
- Publicity positions mabhizinesi ako uye machinda emabhizimisi aya seanyanzvi mumhizha yako.
- Kuparidzira kunobatsira bhizinesi rako kuti rive pachena uye rionekwe.
- Kuparidzirwa kunogona kubatsira mukuvandudzirana kwehukama uye hukama hwehutano.
- Kuparidzira kunowedzera kuvimbika kwako uye kunoita kuti iwe uve mukana wokukwikwidza.