Kuratidzira kweChirongwa cheKurisa Chikamu cheChirongwa cheBusiness Small
Chii Chinotengeserana Chikamu Cherongwa Rwebhizimisi Rinosanganisira?
Pane zvakawanda zvekutengeswa kwemashoko anowanikwa mune chikamu chekambani yekutsvaga kwete kungoita kuti vatengesi vangave vakakurudzira ruzivo rwekudzokorora mukuongorora kwavo kwebhizimisi renyu, asi rinogonawo kushandiswa seurongwa hwerongwa hwekutsvaga uye mabasa ako ose ekutengesera .
Hezvino tarisiro yekuti ungaputsa sei ruzivo ruzivo mune chikamu chekambani yekutsvaga yeurongwa hwebhizimisi uchishandisa 4 Ps yekutengesa pfungwa.
Mutengo: Mutengo unoreva chero chibereko chepanyama kana mazano auri kuronga kupa. Mimwe yemichero iyo inofanira kuiswa mubhuku rino ndeyi:
- Zita rekushandisa
- Zvimwe zviwanikwa kana mabasa
- Kushanda
- Packaging
- Quality
- Warranty
Kukurudzira: Chikamu ichi chinosanganisira zvinhu zvakasiyana-siyana zvekuti unoronga sei pakushambadzira chigadzirwa kana basa rako. Nzvimbo dzaunoda kutarisa dzinosanganisira:
- Advertising
- Marketing budget
- Promotional strategy
- Kuparidzira uye hukama hwevanhu
- Sales force
- Sales promotion
Mutengo: Mutengo wekutengesa unotarisa nzira yaunoronga pamusoro pekutengesa mutengo wako kana basa. Zvimwe zvekutengesa iwe uchada kutarisa ndezvi:
- Kubatanidza (kana iwe wakataura zvigadzirwa / maitirwo)
- Pricing flexibility
- Pricing strategy
- Mutengo wekutengesa
- Nhamba yeZwaka (kana inoshanda)
- Wholesale (volume) mutengo
Nzvimbo: Iyo inozivikanwawo sekupararira, chikamu ichi chinenge chiri pamusoro pekutengeswa kwechigadzirwa chako kana kushanda kumutengi wako. Heino nzvimbo dzaunoda kuvhara:
- Kupararira nzvimbo
- Kuparadzirwa kwemichina
- Inventory management
- Logistics
- Order processing
- Kutakura
- Rudzi rwekuparadzirwa
- Warehousing
7 Mazano ekunyora Marketing Marketing Chikamu cheBurongwa hweBhizinesi
Nzira yako yekudhinda inogona kuva imwe yezvikamu zvakasimba zveurongwa hwebhizimisi rako. Heano mazano mashomanana okuchengeta mupfungwa sezvaunonyora chikamu chako chekutsvaga kuitira kuti iwe uite kuti ibudirire uye inoshanda sezvazvinogona.
1. Ita Izvo Zvakasiyana
Nheyo dzekutengeserana kwako inofanira kunge iri yako yakashambadzira kutengesa (USP) , kana chirevo icho chinotsanangura chii chinokusiyanisa iwe nevamwe vose mumusika.
Ita yako USP yako pakutanga, uye wovaka pairi nekuiudza iyo imwe neimwe yePisarema 4. Tsanga yakafanana kuburikidza nechikamu chega chetsika yako yekutengesa inofanira kuva iyo mabhizinesi ako anogadzirisa dambudziko kana kuti anogadzirisa zvido zviri nani kune ani zvake.
2. Ziva Wakatengesa / Vatengi
Izvo ruzivo rwaunoshandisa mukutsvaga kwako urongwa hunofanira kusanganisira zvose zvitsvakurudzo zvawakaita pakutsvaga kwako kwemusika . Iva nechokwadi chokuti une pfungwa yakajeka yekuti ndiani wako akakodzera vatengi kana vatengi, izvo zvavanoda, zvavanoda uye zvavanotarisira. Izvi zvichaita kuti urongwa hwako hwekutengesa huve hwakarurama uye hunoenderana nechinangwa chako chevateereri.
3. Iva Flexible
Nepo 4 Ps yekutengeserana inoshanda zvakanaka kune zvigadzirwa zvemuviri, inofanirwa kubhadhara zvishoma nezvemashumiro. Semuenzaniso, kune chikamu chemazvimbo, unogona kufunga kuwedzera webhusaiti yako kana nzvimbo yenyama. Mukuwedzera, webhusaiti yako inofanira kuvawo chikamu chechikamu chako chekusimudzirwa uyewo chero mararamiro ehupfumi ayo waunopinda nawo.
4. Ita Tsvakurudzo Yako
Paunenge uchitarisa mitengo yako, unofanirwa kunge uine data yakawanda yekusimudzira chisarudzo chako. Itai mishonga yemakambani, kukwikwidzana kushambadzira, uye kuenzanisa kunoratidza kuongorora kwawakaita uye kuti wakasvika pakuguma sei kuti iwe uri kutengesa mutengo wako kana basa zvakanaka.
5. Shandisa Zviratidzo
Sezvaunofanirwa mune zvimwe zvikamu zveurongwa hwebhizimisi rako, uchishandisa machati, mairafu nemifananidzo kuenzanisira zvinyorwa zvako zvinogona kuita kuti zvive nyore kuunganidza vateereri vako. Ndiko kutengesa kwako pane imwe nguva mukati mekambani? Uri kuronga kushandisa shanho rekudzivisa nhanhatu here? Shandisa maonero ekuona kuti utungamirire pfungwa yako kumba.
6. Yeuka Budget Yako
Iwe ucharondedzera kuongorora kwemari kwekambani yako mune imwe chikamu chebhizimisi rako rebhizimisi, asi chengetedza nhamba idzi mupfungwa sezvaunonyora urongwa hwako hwekutengesa. Kutengeswa kwako kunogona kutarisa zvakanaka pachako, asi kunze kwekunge iwe uchiisunga zvakananga nemamiriro ako emari, iwe uchava nenguva yakaoma yekuzadzisa zvinangwa zvako.
7. Itai kuti Mubatanidze
Kana iwe uchataura pamusoro pekutengeserana kwako muchikamu chekutengeserana, iwe unofanirwa kuisa sampuli sezviratidzwa kuurongwa hwako. Mienzaniso yekutengeswa kwekutengeserana inosanganisira makadhi ebhizinesi, mabhurocha uye mapepa echokwadi.