Kutengesa Tsanangudzo yeTagline

Tose takanzwa kana kuverenga chiziviso chinopfupisa chirevo chedu chete nekushandisa catchphrase. Mikana iwe wakaona uye unoziva nemashoko aya, kusanganisira mitsara yakafanana naMcDonald's "Ndiri Kuda Izvo" kana Verizon "Unogona Kunzwa Zvino Zvino?"

Ndiyo tateti, tsanangudzo shoma, isingakanganwiki--tariro-inova chinhu chakafanana nemakumbo emunharaunda, kubata muhupi hwevanhu. Rimwe rakanaka rinogona kushandiswa kwemakore ari kuuya, rakakandwa mukutaurirana, zviyeuchidzo zvemazuva mazhinji zvechigadzirwa chavanosungirirwa nacho.

Iko kushandiswa kwekatepa tsanangudzo kunotsanangura kuti munhu anoshandiswa sei uye kuti angaita sei neyakanaka.

Chinangwa cheTagline

Taglines yakasikwa uye inotarisirwa kuti irege kuva nemigumisiro yenguva pfupi munguva shomanana kusangana nemugamuchiri. Kana imwe yakaumbwa zvakanaka, ichabata kubhadhara kwezvose zviri kubudiswa, kana chiri chigadzirwa, bhizinesi, basa kana pfungwa. Tsananguro yematepa inopa ruzivo runogona kurangarirwa nyore nyore. Mukupedzisira, inofanira kubatsira vateereri kunzwisisa chinyorwa chikuru uye kuvasiya vachikweverwa uye vachida zvimwe.

The Different Styles of Tagline

Humorous tagline inopa pfungwa kuburikidza uchishandisa mazwi nemitsara inofadza vateereri uye inoita pfungwa yekuseka. Zvinyorwa zvemashoko zvakakomba zvinokonzera kuora mwoyo kwakanyanya; kuita kuti muoni aite chimwe chinhu. Inspirational taglines anoita kuti vanhu vafunge nezvezvinetso zvinowanzoita uye kuti vaite kuti vatsvake mhinduro dzakadzama pamusoro penyaya.

Nzira Yokugadzira Tagline

Mutsetseti wematepa unofanira kunge uri pfupi. Funga nezvazvo sechiti chinonyangarika chinopa muoni kurondedzerwa nokukurumidza kwezvinhu zvehutano panzvimbo yebhuku rinotsanangura nyaya yose.

Iva nekugadzira. Dzivisa kuita chirevo chinonyengera, chisinganzwisisiki kana chisina maturo. Shandisa zviito zvakasimba izvo zvichaita kuti vateereri vaone nzvimbo inonetsa.

Ipai mhinduro kune imwe nyaya kuitira kuti vanhu vatange kuumba zvikonzero zvavo pachavo kuti vashandise zvinotengeswa.

Shandisa mutauro wakajeka wakajeka uye unonzwisisika. Tarisa pane nzira yerubatsiro iyo ichavaka ukama husingaperi nevatariri. Ita zvishandiso nemashoko anotsanangura zvinowedzera shoko uye kuwedzera zvakadzama zvinorehwa, asi usanyanya kufanana nemazwi ayo kunyange munhu wakadzidza asingashandise mukunyora kwezvidzidzo.

Jingle vs Tagline

Jingles chikamu chechikamu chakawedzerwa chematepa. Mimwe jingles tateti uye mamwe haasi. Chinhu chisarudzo chinogona kuwanikwa murefu wemutsara kana mutongo. Kana jingle ichifambira mberi rwiyo rwakazara, zvinowanzova rwiyo kunze kwetepeti. Kana jingle iri pfupi uye inotapira neimba-songy tune, iri jingle rudzi rwematekisi uye inogona kushandiswa mune dzimwe nzvimbo dzakawanda kupfuura rwiyo rungagona.

Jingles inogona kuva inodhura mari yekutsvaga nekuda kwekutengesa mazwi uye nguva yemhepo, asi inogona kunyatsobudirira kana yakashandiswa zvakanaka. Zviratidzo zvinogara zvakasikwa nemakambani akadai Oscar Meyer uye K9 Advantix vakanyatsobatsirwa nemitambo inobata.