Mamiriro ekutengeserana akashanduka pamusoro pemakore gumi apfuura. Zvizhinji zvezvinzvimbo zvinenge zvichitsvaga pane zvisingabatanidzi pakutanga kwe2000. Haufaniri kuva wekudzidza zvitsva kuti uite rimwe remabasa awa; iwe unotofanira kuzvinzwisisa uye kushandisa chiitiko chako chekutengesa kuti uone hutano hunodiwa kuti uve nyanzvi munzvimbo idzi.
Nzvimbo dzese dzinofanirwa kuchengeta ziso kunosanganisira nzvimbo dzekutengeserana kwema digital, marketing multichannel, uye e-commerce. Takaona kukura kwebasa iro rinobatanidza teknolojia neunyanzvi hwekutengesa, saka makambani ari kutsvaga vanhu vanogona kuunza zvose patafura. Izvo hazvirevi kuti iwe unofanirwa kunge uri wekugadzirira, asi iwe unofanirwa kunzwisisa uye unonzwisisa zvakasimba zvehutano hwezvidzidzo.
Sezvo unyanzvi hwekutengeserana, hauna chaunosarudza kunze kwekuti ubatanidzwe munyika ye digital kana iwe uchida kuramba uchingokura basa rako uye unoshandiswa mune ramangwana.
Digital Marketing
Dhidhii yekushandisa mari iri kuwedzera, uye mamwe makambani ari kuisa mari yavo kumakambani ekudhinda pane zvekugadzirwa kwemaitiro avakashandisa kare. Maererano naMarketer, rekodhi ye $ 93 mabhiriyoni emadhora yakashandiswa pamushumo wekutengesa. Digital marketing inosanganisira hutano hwevanhu, copywriting, analytics, kugadzira zvisikwa, kushambadzira kwemafambisi kusanganisira kushandiswa kwekushanda.
Mazita anowirirana mukutengesa kudhinda anosanganisira:
- Digital Marketing Specialist
- Dhidhijiti kana Mutevedzeri wekutengesa kuIndaneti
- Digital Marketing Copywriter
- Digital Marketing Analyst
- Digital Product Manager
- Digital Marketing Project Manager
Multichannel Marketing
Multichannel marketing inova yakakosha zvikuru nokuti isu sevatengi tinotarisira.
Multichannel marketing inopa vatengi zvinopfuura nzira imwe chete yekutenga chigadzirwa kana basa. Semuenzaniso, chigadzirwa chiri kugoverwa muchitoro chezvitoro pamwe nekugoverwa paIndaneti. Unogona kuona here kuti kuva nemumwe munhu anonyanya kugadzirwa mumhando iyi yekudhinda kunokosha?
Multichannel marketing inogonawo kusanganisira kushandiswa nevashandi pamwe chete kutengesa mabasa uye zvinhu. Vaya vanobvumirana vanogona kuva vanyori, vatsigiri, vanobatana uye kunyange vatengesi. Ndinofarira nzira iyo Eddie Bauer anotsanangura maitiro akawanda ekutsvaga - "brick, funga uye flip." Brick rinoreva mabhizimisi ezvitoro, tsanangurira zvinorehwa nekutengesa kwepaIndaneti uye flip kumira yavo yekutsvaga mabhuku.
Zvose zvinowanzoitwa mumakambani akawanda zvinosanganisira:
- Business Technology Manager
- Multichannel Marketing Manager
- Multichannel Integration Manager
- Channel Marketing Specialist
- Multichannel Analyst
- Channel Marketing Marketing
Ecommerce Marketing
Dai ndakanga ndareva e-commerce makore makumi maviri apfuura, vazhinji vangadai vasina kumboziva zvandaireva. Vanhu vanotenga paIndaneti? Hapana nzira. Zvakanaka, apa tiri, uye e-commerce yakadzika. Vashandi vanotenga zvakawanda paIndaneti, uye kana vasina kutenga, vanoda kushandisa nguva iyo vari kutsvakurudza michina nemasevisi. Makambani ari kutsvaga vadzidzisi vemakambani vanogona kuvabatsira nekutengesa kwavo kwepaIndaneti uye kutendeuka kwepaIndaneti.
E-commerce ndiyo nzvimbo yekudhinda iyo inosanganisira kutengeserana, teknolojia yehutano, uye bhizinesi. Icho chisarudzo chakakura chebasa kune avo vasingafariri chete rutivi rwekusika rwekutengesa asi vanofarirawo kuchera mukati nekuongorora deta.
Mazita anowirirana mukutengeserana e-commerce anosanganisira:
- Mutungamiri weEcommerce
- Mutungamiriri weEbusiness
- Ecommerce Strategist
- Kushandura Kugadzirisa Unyanzvi
- Internet Marketing Specialist
- Ecommerce Analyst
- Web Marketing Marketing
- eCRM Campaign Specialist
- Web Merchandising Specialist
Indasitiri yekutengesa yakave nenguva yakaoma iyo yakasvika kumabasa, asi sezvo hupfumi hwedu hwave huchadzoka, mazhinji emakambani anotendera vashandi vavo kutengesa makore mashomanana adarika vachiziva kuti zvichida iyo yakanga isiri yepamusoro yebhizimisi chisarudzo uye ivo vari kuvadzosa. Sezvo mutengesi, unyanzvi hwakawanda huunounza patafura mikana yekushandiswa uye uyo anosarudzwa kuti ave nechigaro anowedzera.
Isu hatina kufanana nemabhizimisi mazhinji; isu hatigoni kugara kumashure edu. Tinofanira kugara pamutambo wedu, rambai muchiita, uye rambai makadzidziswa. Ichavimbisa kuti iwe nguva dzose uchagara munzvimbo dzausingaiti chete asi hukuunza iwe mupiro wemari pamwe chete.