Chii chinonzi CRM uye CRM yako Inoita Zvinofanira Kuita?
Customer Relationship Management (CRM) inoreva maitiro uye zvishandiso zvinosanganisira kuwirirana nekubatana kwebhizinesi rese nevashambadzi vekare, vekare nevechauya nechinangwa che "kuvandudza" ukama hwevatengi nebhizimisi iroro. Mune mamwe mazwi, chinangwa cheRCM ndechekuunganidza ruzivo rwakakwana pamusoro pemutengi uye nekurishandisa zvakakwana kukwidza kushamwaridzana kwakanaka kwevatengi nekambani, zvichiita kuti kuwedzera kwekutengesa kwekambani.
CRM masangano anobatana; kuunganidzwa kwedhesi kuburikidza nezvikamu zvose zvehutano hwevatengi (kutengesa, kutengesa, uye basa) inopa mufananidzo wakakwana, zvichibvumira vashandi / vaparidzi vemabhizimisi kuti vaite zvisarudzo zvine ruzivo.
Kune mabhizimisi maduku, ukama hwehutano hwevatengi hunosanganisira
- Matanho anobatsira kuziva uye kutsvaga avo vanonyanya kutengesa , kuunza mikana yekutengesa, uye kuronga uye kushandisa zvirongwa zvekutengesa zvine zvinangwa zvakajeka uye zvinangwa
- Nzira dzinobatsira kuumba hukama hwevanhu pamwe chete nevatengi (kuvandudza kugutsikana kwekambani) uye kupa hukuru hwepamusoro hwevashandi kune vanotengi vanobhadhara zvikuru
- Nzira dzinopa vashandi neruzivo rwavanoda kuti vazive vatengi vavo zvavanoda uye zvido zvavo, uye kuvaka hukama pakati pekambani nevatengi vayo
Makomborero eRCM
Kutengesa ukama hwehutano kunounganidza mashoko akazara pamusoro pevatengi, zvido zvavo uye zvavanoda, izvo zvinogona kushandiswa ku:
- Kuvandudza ushumiri hwevatengi uye rwendo rwomutengesi rwekutenga
- Dhidzira mukugadzirwa kwemiti
- Iwe pachako kushambadzira
- Tsvaga vatengi vatsva
- Wedzera kutengesa
Ndeapi Mhando dzeDhiyabhorosi Dzinonyorwa neRCM System?
Chinokosha kuRM system inobudirira yakazara yekuunganidza data pamusoro pevatengi vako. Semuenzaniso, boka rekutengesa harigoni kupindura zvakanaka kune vatengi vanoda / izvo zvinoda kunze kwekambani yedhadharo kubva kumapoka ebasa, uye vice-versa.
CRM data inosanganisira zvinotevera:
Contact details
- Mutengi wezita
- Mutengi wekutengesa mashoko - email, kero yemunhu, foni / foni, keroti yewebhuku, ruzivo rwehutano hwemagariro evanhu semu Facebook peji , LinkedIn profile , etc. Inosanganisira nzira inoshandiswa yekukurukura.
- Nzira iyo mutengi akaziva nezvekambani yako (web search, social media, zviziviso zvepapepanhau, shoko remuromo , nezvimwewo)
Mutengi wePamusoro Pachake
- Nhoroondo yemhuri - inogona kushandiswa kutumira zuva rekuzvarwa / remakore / Krisimasi zvishuvo, nezvimwewo.
- Kuzvivaraidza - zvinobatsira pakubhadhara vatengi vako vakakurumbira ne (somuenzaniso) gorofu kana kupfuura kwechikepe kana chipo cheKisimusi
- Hondo dzehutano, masangano - anogona kuva anobatsira pakugadzira kutengesa kunotungamirira nevashamwari vemutengi
Rudzi urwu rweRRM ruzivo runowanikwa panguva yakawanda apo iwe uchikura ukama nevatengi.
Sales history
- Mishonga / maitirwo akatengwa, kusanganisira zuva / nguva uye mutengesi zviyero
- Nzira yekubhadhara ( Paypal , mari, chengetera, debit kana kadhi rechikwereti)
- Kana kutenga kunowanikwa pachikwereti, tsanangudzo yemashoko echikwereti uye nhoroondo yekubhadhara chikwereti
- Mhinduro kumatanidziro emashambadziro, kukurudzirwa, nezvimwewo.
Iyi ruzivo rweRRM inobatsira zvikuru kuongorora zvinangwa. Somuenzaniso, vatengesi vanogona kuongorora kuwanda kwekutenga nemutengi uye kutumira zviyeuchidzo.
Kutenga maitiro kunogonawo kushandiswa kugadzirisa zvipo zvekugadzira kushandiswa nevatengi. Mhinduro dzevateresi kune zvikwata zvekutsvaga uye kukurudzira zvinogona kushandiswa kugadzirisa urongwa hwako hwekutengesa . Chikwereti chekubhadhara chikwereti chinogona kubatsira kana nyaya dzekubhadhara kwenguva refu dzichiuya.
Kutaurirana kwevatengi
- Ko mutengi anowanzosangana sei? Vanosarudza ma email, mavara, kana kutaurirana kwefoni here? Vanokurumidza kudzoka foni, kutumira mameseji, kana ma-mail?
- Zvose zvinotaurirana nevatengi zvinofanira kuonekwa - kufambidzana kwemajeri (magwaro kana kuti email) inofanira kuiswa, uye rekodhi inofanira kuchengetwa foni kumutengesi, kushanda kana kutsigirwa nevatengi.
Kubatanidza email yako neRCM system inofanirwa. Nenzira dzakawanda dzeRR systems dzakagadzira-in kana kuti yechitatu yekuwedzera-kukwanisa kubatanidza nevakakurumbira ma-email vatengi vakadai seMicrosoft Outlook.
Customer Feedback
- Kutinhira kweKateresi , zvigadzirwa zvinoshandiswa, uye zvinyorwa zvekukumbira rubatsiro zvinofanira kunyorwa, pamwe nekutsvaga ruzivo (yaiva nyaya yakagadziriswa kuti mutengi agutsikane, kana kuti pane kubhadhara, nezvimwewo)
- Mhinduro kumabhuku ekuongorora .
- Iko mutengi akaratidza zvipfeko zvako kana mazano kune imwe nzvimbo yepaIndaneti yepamusoro kana mumagariro evanhu ?
- Iko mutengi akatora bhizinesi rake pane imwe nzvimbo uye kana zvakadaro, ndiani mudzikwi uye nei ? (mutengo, basa, nezvimwe) Izvi zvinogona kutorwa kubva kumashoko akawanikwa kubva kumutengi zvakananga kana anecdotally.
CRM kugutsikana kwevatengi metrics inogona kureva nyaya dzakasiyana siyana dzinofanira kutariswa:
- Kudzokorora zvakadzoka kana kunyunyuti kunogona kureva zvimwe zvinhu zvinokanganisa kana zvisingavimbiki
- Mutengo / zvekushanda kwebasa risina kukwikwidzana
- Varombo vashandi - vasingateereri pafoni kana zvikumbiro zvemumumisi, michina / maitirwo asina kubhadharwa semakavimbiswa, mvumo yevatengi vasingatarisirwi zvakanaka, vashandi vasina kudzidza , uye kwete "kuenda kune imwe nzvimbo yakareba"
CRM Tools
Kutengesa ukama hwehutano hwekushandisa zvinosanganisira desktop uye browser-based software uye cloud applications dzinounganidza uye kuronga mashoko pamusoro pevatengi. Kuti uwane ruzivo pamusoro pezvikwata zveRMM ona Chii chaunotarisira muRCM System yeBusiness Small uye 5 Inotengeswa paIndaneti DM Solutions kweBusiness Small .
Cherechedza kuti vazhinji vepamusoro pezvigadzirwa zvemapurogiramu software zvinogona kunge zviripo CRM modules kana kubatanidzwa nevechitatu re CRM add-ons.