Best Best Global Retail Ethics, Mutoro, Kutungamira, Mukurumbira, Utungamiri
Zvichipa makambani ose ekutengesa munyika uye vashomanana vanoita urongwa, zvingaita sokuti kudengesa kwenyika yose kuri mune rima uye risina maturo pasi. Vari kusarudza purogiramu pane zvinhu zvakadai semutoro wekambani , mukurumbira, nekuvimbika?
Kuratidza chero rupiro rwekugadzirisa pamusoro pemitemo yezvetsika dzemakambani makuru ekutengesa zvakare pasi pose kunobva maitiro "maitiro" anotsanangurwa.
Tsanangudzo ye "Maitiro"
Kuumba imwe mhando yezviyero zvisinganzwisisiki kuti uone kana kambani yehutsika ibhizimisi bhizinesi, asi Ethisphere Institute yakashandisa komiti yakagadzwa nemagweta, mapurofesa, vakuru vehurumende, vatungamiri vehurumende, uye, zvechokwadi, nhengo dzeEthisphere kuti dzigadzire tsika dzakadaro dzokuenzanisa nzira . The Institute's think tank inofunga kuti tsika dzekambani dzinogona uye dzinofanira kuyerwa mumapoka manomwe:
- Utongi hwehukama uye mutoro
- Kudzora kwehurumende
- Innovation iyo inoita kuti hurumende ive zvakanaka
- Industry leadership
- Utungamiriri hutungamiri uye inzwi kubva kumusoro
- Mutemo, kutungamira uye mukurumbira wechekodhi rekodhi
- Purogiramu dzomukati uye chirongwa chekuita / chekuteerera
Nhoroondo yeMakambani Akanaka
Ndiyo makambani anonyanya kufambiswa ekutengesa mabhizimisi uyewo maitiro ekutengesa kupfuura mamwe ose munyika?
Zvichida zvinoenderana nezvaunokumbira. Kana iwe ukakumbira Ethisphere Institute, mhinduro ndeye "chokwadi kwete."
Kubva kumaketani eAmerica okutengesa akave akazivikanwa kuva "nyika yepamusoro-soro" yekambani kubva mushumo wegore reEthisphere Institute yakatanga kusunungurwa muna 2007, imwe chete yezvakakura zvekutengeserana kweUnited States yakaiswa mubhuku rose gore rose kusvika 2017.
Ndiyo chete inotengesa kambani mune imwe shanduko iyo yakagara ichinyatsozivikanwa pamusoro pemitemo yepamusoro yehutano hwemagariro gore negore. Starbucks anogona kunyatsotora zita iri se "Inonyanya Kuita Kutevedzera Kambani muNyika."
Iko Gap yakawa kubva muna 2016 ne 2017 Yakawandisa mazita ekunyora mushure mekunge ichinyorwa kumakore mapfumbamwe ekutanga. Hapana tsanangudzo yakananga inopiwa kuti Gap isaparara kubva pakurongwa. Pakati pese, maitiro nemitemo yavo hazvina kukwana zvakakwana kuti varove dzimwe makambani-izvo zviri pachena kuti zvinowanikwa mune izvi gore rino.
Zvakakoshawo kuziva kuti ndezvipi makambani makuru ekutengesa zvakare pasi rose aripo kubva pagore reMitemo yeMitemo yakawanda. Mutsara unoti "Walmart haisi ikambani yakanyatsotarisirwa munyika yose" inopfuura kungofananidzira glib. Walmart haisati yazviwana muboka reavo vanotongwa kuti vane hutano hwakanakisisa hwehukama hwehukama, mutemo wepamutemo uye wekutonga, hutungamiri hutungamiriri hutungamiri, uye hutsva hunoita kuti hurumende ive zvakanaka. IEthisphere Institute inoti pane humwe uchapupu huripo hunoratidza kuti Walmart haisi chokwadi chekambani yepamutemo mune zvenyika, uye haina kumbove yekusvitsa makore gumi apfuura.
Inyika Inonyanya Kuwedzera Maitiro Ekutengeserana Makambani 2007-2017
Izvo zvinotevera ndezveruzhinji rwakakwana rwekambani dzese dzenyika dzekutengesa, pamwe chete nemakambani ekudzokorora sechikamu chinokosha chemabhizimisi avo, ayo akaonekwa se "World's Most Ethical Retail Company" panguva ipi zvayo pakati pa2007 ne2017. rakarongedze alfabheti uye mazita ari pedyo nezita rimwe nerimwe rekambani anoratidza gore kana makore iyo kambani yakazivikanwa pamitemo yayo yezvemabhizimisi.
Iwe unogona kuvhara pane zvimwe zvekubatanidza mamwe mashoko pamusoro pekambani imwechete yekutengesa kambani.
- Adidas: 2011
- AEON (Japan): 2007
- Aldi Group (Germany): 2007
- Aveda: 2008
- Best Buy: 2012, 2011, 2010, 2009
- Best Buy (Germany): 2009, 2008, 2012, 2007
- CA Technologies: 2017
- Colgate-Palmolive Company: 2017
- Dell: 2017, 2015, 2014, 2009
- Delphi Automotive PLC (UK): 2017
- eBay: 2014, 2013, 2012
- Ford Motor Company: 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010,
- Gwaro: 2015, 2014, 2013, 2012, 2012, 2011, 2010, 2009, 2008, 2007
- GE: 2017
- Google : 2015, 2014, 2010, 2009, 2008, 2007
- H & M Hennes & Mauritz (Sweden): 2017
- HASBRO, Inc .: 2017
- Honda (Japan): 2008
- IKEA (Sweden): 2010, 2009, 2008, 2007
- Kao Corporation (Japan): 2017
- Kellogg Company: 2017
- Kesko (Finland): 2012, 2011,
- Levi Strauss: 2017, 2016, 2015, 2014
- L'OREAL (France): 2017
- Marks uye Spencer (UK): 2017, 2016, 2015, 2014, 2013, 2012, 2009, 2008, 2007
- McDonald's : 2009, 2008, 2007
- Microsoft: 2017, 2016, 2015, 2014, 2013, 2012, 2011
- Nike: 2010, 2009, 2008, 2007
- OfficeMax: 2013, 2012
- Oshlosh Corporation: 2017
- Otto GmbH & Co (Germany): 2007
- Patagonia: 2012, 2011, 2010, 2009, 2008, 2007
- PepsiCo: 2017
- Petco: 2016, 2015, 2013, 2012
- Petro-Canada (Canada): 2008
- Safeway: 2014, 2013, 2012, 2009
- Sherwin-Williams: 2013
- SONAE (Portugal): 2014, 2013, 2012, 2011
- Starbucks : 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007
- T-Mobile: 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009,
- Target: 2017, 2016, 2013, 2012, 2011, 2010, 2009, 2008, 2007
- Gumi Zviuru Mazana: 2014, 2013, 2012, 2012, 2011, 2010, 2009, 2008
- Texas Instruments: 2017
- The Co-operative Group (UK): 2013, 2012, 2011
- Timberland: 2012, 2011, 2008, 2007
- Toyota: 2009, 2007
- Trader Joe's: 2010, 2009, 2008
- VF Corporation: 2017
- Volvo: 2017, 2007
- Wegmans: 2012, 2011, 2010, 2007
- Wesfarmers (Australia): 2007
- Whole Foods Market: 2013, 2012, 2011, 2010, 2007
- Zappos: 2011, 2010, 2009