Zappos Inoshandisa Sei Tech uye Maitiro Kuti Ibudirire

Bhizimisi Rinoshanda neTechnology Maitiro Akanakisisa

Zappos aiva mumwe wevashandi vekutanga vezvekushamwaridzana senzira yekutengesa kambani yavo. Vakashandisa nhepfenyuro yakadai se Twitter uye Youtube kwete kungokoshesa vatengi vatsva asi kushandisa shanduro yekutambirwa kwe "shoko remuromo" kutengesa. Nokudaro, hazvisi kungova Zappos chete yekutambira kwekutanga kwehupfumi; Ndiyo nzira yavanoshandisa nhepfenyuro yehupfumi iyo yakasiyanawo. Apo mamwe makambani ari kushandisa mapeji e-Facebook kugovera mapikoni uye kukurudzirwa, Zappos iri kushandisa marudzi aya ehupfambidzani mafuratifomu kuunganidza mazwi kubva kune vatengi nevashandi.

Machenda tweet avo vanofarira kuva Zappos vatengi, uye vashandi tweet kana blog pamusoro pehupenyu hwavo paZappos, mukati nekunze kwekambani. Nzira iyo rubatsiro rwemagariro anoshandiswa inoshandiswa nevanhu. Sezvo kushamwaridzana ndechimwe chezvinhu zvitatu zvinoshandiswa nevatengi kuita zvisarudzo zvokutenga, Zappos akakwanisa kuvhiringidza izvi kuburikidza nekuzviisa mukati mekusanganiswa nenhau dzechokwadi kubva kune vatengi nevashandi. Uyu hutano hwekusvinura hahuwanzoonekwi.

Imwe, uye yakawanda zvikuru yakashambadzira sarudzo iyo Zappos yakashandisa zvakajeka ndeyekugadzirisa: ivo vakasarudza nemaune kutarisa e-commerce vatengesi uye havana kumbobvira vatsauka kubva pane iri sarudzo. Pakutanga, Zappos akaziva kuti nyika yedu iri kuwedzera kudijita, uye yakagadziriswa pamusoro peizvi kuburikidza nekuramba yakatendeka kune e-commerce vatengesi chete. Hapana kumbove yakamboita bhizimisi rebhizimisi uye revhu pane Zappos: vakanyatsokwanisa kuita zvakawanda nezvishoma kuburikidza neververaging webhusaiti yavo ye e-yekutengeserana uye kubatsiridza rudzi urwu rwokutenga nemumwe wevashandi vebasa revanhu vane mutsa.

Zappos yakanyanyisa makambani akawanda kwete mumakwikwi awo pachawo asi asi nemhando ipi zvayo inopikisana nedzimwe makambani akaedza kugamuchira nzira inowedzera yedijiti yekukwezva nekuchengetedza vatengi.

Kubva pakuona kwekambaniki, Zappos yave iri pamucheto wekugadzirwa kwezvinhu zvitsva kubvira pakutanga.

Zappos 'kucherechedza kuti isu tiri kuwedzera kuva nyika yepiritsi yakabvumira kambani kugadzira teknolojia yekutengesa zvigadzirwa zvavo nenzira iyo yakaratidza nzira iyo mararamiro evanhu vaishandura.

Mukuru weZappos, Tony Hsieh akanga ari piyona munharaunda ye CEOs achishandura hutano hwemagariro kuitira kuti vose vaunganidze mhinduro dzevatengi, uyewo kuparidzira kuzvipira kwekambani kuvashandi sevashandi sezvo sangano rinonyanya kukosha. Maonero ake ndeokuti bhizinesi ibasa revanhu vanobatana nevamwe vanhu uye ndizvo chaizvo izvo zvave achikwanisa kubudirira kuburikidza nekushandisa Twitter kukurudzira basa rakanaka iro kambani yake inopa. Hsieh inokurudzirawo vashandi vake kuti vabatane nhengo dzepaIndaneti kuti vataure zvavanowana pamusoro pekushanda paZappos. Vashandi vemuzinda ndivo vari voga, izvo zvino zvinokurudzira vatengi veZappos kuti vagovana zvikamu zvakafanana zvevanhu pamusoro pezvavanowana sevatengi. Iyo nhaurirano inobatanidza uye saka inoshanda.

Idijitori uye "tsika yekutanga" tsika iyo Zappos yakasika uye inobudirira nayo ikozvino inowanikwa semasinari kuburikidza nechimwe chikamu chinowanikwa icho Zappos chakasika chinonzi zapposinsights.com. Zvakafanana neDisney Institute nedzimwe makambani akabudirira 'maitiro ekutsvaga kambani yavo yekambani semusangano wekudzidzisa, Zappos Insights ibhizimisi rimwe chete rekambani dzinoda kupfupika ruzivo rwekudzidza mukudhinda kukuru kwema digital uye kunzwisisa kuti ungabudirira sei uye kuchengetedza vatengi kuburikidza nehutano hwakanaka hwevashandi.

Heino Tony Hsieh achitaura nezvebasa revatengi uye kuti akasika sei tsika dzakapoteredza izvi zvakakosha pakuita Zappos kambani inobudirira iyo nhasi.

Zappos, tsika yaro uye hutungamiri hwayo ndiyo yakanakisisa mutsika kumakambani ari pakati pekushandurwa uye vari kutambura nekunamatira maonero, kutsungirira tsika inogona kugamuchirwa nevashandi, vatengi nevatengesi. Zappos zvakarewo ikambani yekutanga-up company yakanakisisa tsika yekuita kuti ive yakarurama nguva yekutanga nekutsvaga-kutarisa kukura.