Sangana naIngvar Kamprad, mutengesi mukuru uye muvambi weKEA.
IKEA Muvambi Ingvar Kamprad akaita nhepfenyuro kumavambo a2004 apo magazini yebhizinesi yeSweden Veckans Affarer yakashuma kuti akanga apfuura Bill Gates semunhu akapfuma kwazvo panyika.
Kunyange zvazvo IKEA isingabvumirwi nehuwandu hwehutano inoita izvi nyaya yeimwe nharo, hapana mubvunzo kuti IKEA ichiri chimwe chezvikwata zvakakura zvikuru, zvakabudirira zvakachengetwa munyika yose, ine zvivigiro zvinopfuura 200 munyika 31, inoshandisa vanhu vanopfuura 75 000 uye ichigadzira 12 mabhiriyoni mukutengesa gore negore.
Ingvar Kamprad, a Born Entrepreneur:
Kamprad akaberekerwa kumaodzanyemba kweSweden muna 1926 uye akakurira papurazi rinonzi Elmtaryd, pedyo neguta duku reAgunnaryd. Paaiva muduku, akadzidza kuti aigona kutengesa mitsara yakawanda kubva kuStockholm uye kuvatengesa nemutengo wakanaka, asi purofiti yakanaka . Akadzorera pfuma yake uye akawedzerwa hove, mbeu, Krisimasi yemiti yekushongedza, uye mapeni nemapenzura. Pazera remakore 17, baba vaKamrad vakamupa mubairo wakanaka wekuita zvakanaka kuchikoro. Akaipedza chii? Akateya IKEA.
Kuberekwa kweKEA:
Iyo IKEA yakatanga sei: Zita rokuti IKEA rakaumbwa kubva kuMakrad's initials (IK) pamwe chete tsamba dzokutanga dzeElmtaryd neAgunnaryd, purazi nemumusha maakakura. Mushure mekutanga kambani iri pedyo nekunopera kweHondo Yenyika 2 muna 1943 semabhizimisi akawanda ekutengeserana mabhizinesi, kambani yakatanga nokutengesa zvinhu zvakasiyana-siyana, kusanganisira zvikwama, maziso, zvishongo uye mashizha asati agadziriswa kuva fenishe anenge makore mashanu gare gare.
Apo Kamprad akabudisa kukwanisa kwake kushevedza vatengi vake mumwe nomumwe, akatendeuka kune imwe nzira yekuita basa rekunyora tsamba, achibhadhara mukaka wenguvavhini kuti aite kuendesa kwake.
"Kuipa Kwakaipisisa Kwoupenyu Hwangu":
Paaiva achiri kuyaruka, Kamprad akapinda misangano yepro-Nazi. Apo izvi zvakafukurwa muna 1994, Kamprad akati, "Ichi chikamu chehupenyu hwangu ndinosuruvara zvikuru ... [A] kutora misangano miviri musangano reNazi, ndakasiya." Mutsamba kune vashandi vanonzi "The Greatest Mistake Woupenyu Hwangu," akakumbira ruregerero, uye akazvipira zvitsauko zviviri mubhuku rake ra2008, The History of IKEA .
Mukubvunzurudza mushure mokunge yabudiswa, akati, "Zvino ndave ndichitaura zvose zvandinogona. Pane munhu angambowana kanganwiro yeupenzi hwakadaro here?"
Tarisa Pfuma:
Muna 1947, Kamprad akaisa firimu mumutambo weKEA. Kushandiswa kwevakugadziri vomunharaunda kwakamubvumira kuchengetedza mari yake pasi. Simba yacho yakange yakundwa, uye muna 1951, Kamprad akasarudza kurega zvimwe zvese zvinogadzirwa uye kutarisa fenicha. Muna 1953, yekutanga IKEA showroom yakavhurwa. Izvo zvakaitika nekuda kwekukwikwidzana. IKEA yakanga iri mumutengo wehondo nemakwikwi ayo makuru. Imwe nzvimbo yekuratidzira yakabvumira vanhu kuzviona, kuibata, kuinzwa, uye kuva nechokwadi chehutano asati utenga.
Kumupikisa Kunotungamirira KuInnovation:
IKEA yava kuzivikanwa pasi pose nekuda kwezvakagadzirwa uye zvigadzirwa zvemavara. Zvinenge zvese zvinokonzerwa neKEA zvakagadzirirwa kugadzirwa kwepurasitiki, izvo zvinoderedza kutakura mari, kunowedzera kutakura kwekutakura, kuwedzerwa kwekuchengetedza kwekuchengetedza zvigadzirwa, nekuita kuti zvive nyore kune vatengi kutora fesheni pamba pavo pachavo, panzvimbo pokuda kutakura. Kunyange zvazvo izvi zvitsva zvino zvinoonekwa semukana mukuru wevashandi anobatsira IKEA kutenga vatengi kutenga fenisha pasina kukanganisa kwekubhadhara mari uye nguva yekumirira, chikonzero chepakutanga chaiva kukwikwidzana kunokonzerwa nevakwikwidzi vaKEA kune avo vanotengesa, avo vakanyatsokanda IKEA, vachimanikidza IKEA kuenda ita izvozvo pachako.
Chigadziro Chakanaka, Zvakanaka Kushanda uye Zvakanaka Kwazvo, neZviriko Zvishoma:
Maonero aKamrad ave ari simba rinokurudzira kubudirira kweKEA. IKEA inoshandisa varimi vayo, avo vakagamuchira mibairo yakawanda mumakore. Kamprad anotenda kuti kambani iripo kwete kungovandudza hupenyu hwevanhu, asi kuvandudza vanhu pachavo. Basa rekuzvitsvaga rekugadzirisa nekugadzikana kwegungano reimba yavo haisi kungotarisa mari, asi mukana wekugutsikana. Chiratidzo ichi chinosimbiswa mukutsvaga kwavo uye mabhuku, zvakare.
Zvose Mhuri:
Kamprad yave yakanyanyisa kuumba mukugadzira sangano reKEA. Iyo inowanikwa pakupedzisira neDutch trust inotungamirirwa nemhuri ye Kamprad, ine makambani akasiyana-siyana anobata mabasa akasiyana-siyana emabasa aKEA, zvakadai sokutsvaga mari, kugadzira nekuparadzira.
IKEA inotorawo mari yekusimudza mari. Kamprad yakaramba ichirwisana nechisimba chekutora kambani yehuruzhinji, ichifunga kuti inogona kuderedza kusarudzwa kwavo kwekuita zvisarudzo izvo zvakabvumira kudarika kwavo kukura kwemakore makumi emakore.
Frugality uye Charity:
Kune rumwe rutivi, Kamprad ine mukurumbira wekuve, zvakanaka, "husina mari". Anotora gwagwa rinoenda kunoshanda, uye kana achifambisa, iVolvo yekare. Runyamu nderokuti apo iye anogara muhotera, kana akanzwa chido chokunwa chimwe chezvinhu izvi zvinodhura kubva kune iyo yakashambidzwa, anozvitsiva gare gare nemumwe akatorwa kubva pane imwe nzvimbo iri pedyo. Asi IKEA ine tsika yakareba yekushamwaridzana kwevanhu uye yehupiro, pamwe nechitoro chimwe nechimwe chakakurudzirwa kutsigira zvinokonzera nzvimbo, pamwe nekusimbirwa kwepasi rose kweUNICEF nevamwe.