Kunyange zvakadaro unyanzvi nesayenzi hwehukama hwevanhu vose huchiri nani kune unyanzvi. Kune ngano dzakawanda uye mafungiro asina kunaka pamusoro peP asi izvo hazvisi izvo chete asi zviitiko zvakawanda zvinokuvadza zvisina kunaka.
Heino runyorwa rwezvinyorwa zvakajairika nezvehukama hwevanhu.
Chero Nyaya Dzvinyirira iGood Press
Pane shoko rekare, "Chero bedzi iwe uchitaura zita rangu." Pfungwa yekuve kuti chero inki yakanaka inki, kuti kungotora zita rako kunze uko, uye kuputsa, ndiyo inobatsira zvinopfuura zvese zvisina kunaka munyaya. Izvi ndezvekushamwaridzana kwehukama hwevanhu . Izvo zvakare urongwa hunopera.
PR is All About Press Releases and Press Conferences
"Kushandurwa kusunungurwa" uye " musangano wehurukuro " ndiwo mazwi maviri ayo vatengi nevashandi vanoziva. Vachashandisa mazwi iwayo. Kazhinji. Uye izvi zvakaipa. Zvakaipa kwauri, kana iwe uchiita basa nokuti mahofisi ekubudisa mabhuku apfuura-anoshandiswa uye kazhinji chinhu chakashata chebasa racho.
Zvakashata kune mutengi wako kana mutariri, nokuti mapepa ehurukuro haafaniri kuva asinganzwisisiki uye akachengeterwa zviitiko zvakanyanya zvikuru zvingaitika. Kana iwe uchibatisisa zvinyorwa zvinyorwa nguva dzose, vatori venhau havangaratidzi. Kuwirirana kwevanhu mazuva ano inogara iri kushandura munda, uye huwandu hwekukurukurirana hunoitika mukucheka-nzira.
Mavhidhiyo eYouTube, Twitter, blogs.
Kana Uchinge Waputira Nekuparidzira, Uri Wendarama
Iti iwe wakaita vhidhiyo yehutachiona uye wakagamuchira mamiriyoni ehope, kana akanyora kushamisa kwakanyanya kusunungurwa kwenyika iyo yakambotarisana uye mapepanhau pasi rose akaitora iyo. Imwe huru yakanyanya mumhizha haina kukwana.
Zvakafanana nemimhanzi.
Chishamiso chimwe chete chinowanikwa. Dzinosvika kumusoro uye nokukurumidza, dzinoparara pasi. Chikamu chakaoma chemasvingo ematombo - uye chero chimiro chevanhu vose kana sangano - inobudirira zvakasimba.
Kuparidzirwa Kwakasununguka uye Kunyoresa
Isu tose tinotyaira motokari. Izvozvo hazvirevi kuti iwe unofanira kukwereta muvakidzani wako kugadzirisa injini yako Chevy. Kwete kana kukwikwidza kwenyu kuri kushandisa majekiti akadzidziswa. Uye pane kukwikwidza kwakawanda nehukama hwevanhu.
Mamwe masangano ari kuedza kugoverana mune zvevhidhiyo. Vanhu vakawanda vanoita hukama hwehupfumi kwenguva yakazara vadzidzisi vane ruzivo avo vaigara vachishanda pamapepanhau, TV kana maredhiyo, uye avo vaisawanzova nedhigirii muhupfumi kana hukama hwehukama. Saka zvakachenjera kuti uve nemunhu anokwanisa kuita basa - kana iwe uchizviita iwe pachako, kudzidza nekutaura kune zvaunotanga usati wapinda.
Iwe Unoda Kuchengeta Imari PR Firm
Kune vanhu vakawanda, vadzidzisi vemabhizimisi vaduku uye vanhu vari kuedza kupfuurira-kana zviri mune zvematongerwe enyika, varaidzo kana mitambo yepamhizha - kuhaya anodhura PR yakasimba haisi yekusarudza. Iyo bhajeti haisipo. Asi kune zvimwe zvingasarudzwa.
Zvinhu Zvakanaka Hazvidi Kuziviswa - - Zvakaipa Zvipi Zvaunoita
Kunyange kana izvo zvauri kuita hazvina mhosva - kuzvikudza chigadzirwa chakashata asi uchiregeredza zvinhu zvako zvakanaka - iyo inoshamisa uye isingabatsiri urongwa.
Iwe unoda kuti vanhu vazive pamusoro pehuwandu hwechigadzirwa chako. Iwe unofanirwa kuve uchidada nazvo, uye uchiita kuti uve wepakati pezvimwe zviziviso kana kuparidzira.
Kuchengetedza PR chete nekuda kwezvigadzirwa zvakashata zvinoreva kuvimba zvaunotaura kana iwe pakupedzisira uchisarudza kuzivisa nezvezvinhu zvako zvakanaka. Musoro wavo, vangave vakaita chibvumirano: chero izvo vanhu ava vanoedza kuputira iyo marara, saka kana vari kukupura widget iyi, zvakare marara.
Public Relations Haikwanise Kuenzaniswa uye ndeyokudaro Isingakoshi
Kuwirirana kwevanhu hakuna kufanana nebhokisi. Izvo hazvina matanho ekuti kana iwe ukabudirira uye kana iwe usingaiti. Vamwe vanhu nemasangano vanoedza kuvhara hukama hwevanhu , asi zvakafanana nekuedza misumari jelly kumadziro.
Iwe unogona kuenzanisa kuenzanisa nhepfenyuro yakawanikwa kune imwe yakaenzana yekutengeserana. Asi zvakagadzirwa nemavhidhiyo zvinonyanya kutendeseka - uye zvinobudirira - kupfuura matangazo.
Iwe haugoni kuvhara iyo pasi se nhamba.
PR Means Schmoozing uye Kudzora Press
Chinhu chakaipisisa chaungaita ndechokuti mutori wenhau arege kuvhara nyaya kana kurega kugadzira. Ndicho chiratidzo chinopenya neon chinoti, "Kune gold inoshambadzira yakavigwa pano! Vanovanza chimwe chinhu chakanaka - chivhara DIG!"
Iwe haugoni kudzora mhizha. Nyaya yekudhinda haisi imwe nyanzvi yematongerwo enyika. Kuwirirana nehuruzhinji kuri kutaura nehurukuro uye vanhu vose nenzira yakachenjera, inobudirira.
Vaya Vanobva kunze Kwevatori Vanogona Kuzviita
Mukushamwaridzana kwevanhu, hapana chiremba chebhizimisi kana kuedza kupfuura. Basa iri riri kukura, sezvo chido chekuziva chichikura. Kune hukama hwehukama huzhinji mune bhizinesi, varaidzo, vezvematongerwe enyika, vasingabatsiri, uye hurumende.
Nhengo dzemarudzi ose dziri kuona kubatsirana kukurukurirana nemapepanhau nehuruzhinji, uye vari kuzviita nenzira dzakawanda kudarika kare: mawebbhiti, blogs, Twitter, redhiyo, Facebook, pinyorwa, e-mail, Youtube mavhidhiyo uye terevhizheni.
Public Relations is Spin, Slogans, uye Propaganda
Mashoko anoparadzira ari kushandura vanhu kuita chimwe chinhu chisingabatsiri, uye kazhinji kacho chigadzirwa chehurumende, chinoshandiswa pamwe nekugadzirisa uye kutya. Nzira dzehukama hwepakati pevanhu dzinodzivisa kusvitsa, zvinyorwa uye maitiro eparaganda.
Vateereri vemazuva ano havasati vambove vakanyanyisa, uye hakuna kumbove nemamwe mamwe mabhuku emashoko nemashoko. Kuwanda kwehukama hwevanhu huri kungoita kuti upenyu huve nyore kune vanotengesa vatengi uye vatapi venhau.