Gara kuDondedzero uye Kubudiswa KweGreen Kunogona Kuve Kwakasimba Kwazvo
Kuendesa kweGreen kunoreva nzira yekutengesa michina uye / kana maitiro zvichienderana nekubatsira kwezvakatipoteredza. Chigadzirwa chakadai kana basa rinogona kunge rakashamwaridzana mukati maro kana rakagadzirwa nenzira ine ushamwari, yakadai se:
- Kuva yakagadzirwa nenzira yakasimba
- Kwete zvine zvinhu zvinosvibisa kana ozone-depleting zvinhu
- Inokwanisa kudzokodzwa zvakare uye / kana inobudiswa kubva kuzvinhu zvakare zvakare
- Zvigadzirwa kubva kuzvishandiswa zvakare (zvakadai semasango, nezvimwewo)
- Haisi kushandiswa kwepamusoro pamapuranga
- Kuva yakagadzirirwa kugadziriswa uye kwete "kuregerera"
Green Marketing uye Kubudirira Kubudirira
Kubudiswa kweGreen kunowanzoitwa nekambani dzakagadzirirwa kukura nekusimudzira uye hutungamiri hwemagariro evanhu . Mamwe masangano vari kuedza kuedza kushanda zvakanaka mune zvebhizimisi sezvo vachiziva kuti pakuita vanogona kuita kuti michina yavo inakidze kune vatengi uyewo kuderedza mari , kusanganisira pakatakura, kutakura, kushandiswa kwemvura / mvura, nezvimwewo. Bhizimisi vari kuwedzera kuziva kuti kuratidza huwandu hwakawanda hwemagariro evanhu hunogona kukwidza kuvimbika kwebasa pakati pevanhu vanoziva vanoziva.
Public Works nehurumende yeCanada ine ruzivo pamusoro pekutsvaga kwemavara uye mitemo yebhizimisi. Kugadzirisa tsika kwakakosha kune makambani nevatengi zvakafanana.
Vatengi Vanoda Kubhadhara Zvizhinji ZveGreen Products?
Kunyatsofungidzirwa kwekutsvaga kwemashizha ndeyokuti vashandi vanogona kuona chigadzirwa kana kushanda kwe "greenness" semubatsiro uye vanogadzirisa kutenga kwavo chisarudzo maererano. Izvo-zvisiri pachena-kufunga ndeyekuti vatengi vachave vachida kubhadhara zvimwe zvezvinhu zvakasvibirira kupfuura zvavanenge vachida kune imwe nzvimbo yakafanana-yakasvibirira yemimwe michina.
Icho ichokwadi here?
Sezviri pachena, hongu. Gore ra2012 Nielsen Global Survey pamusoro peMitemo Yezvemagariro eZvamwe yakarongedza vatengi 30 000 kubva kunyika 60 kuti vaone nhamba dzevashandi vanotarisirwa kugadziriswa, uye vakawana kuti:
- 55% yevashandi vakanga vachida kubhadhara zvimwe zvezvibereko nemishandira kubva kumakambani akazvipira kune unhu hwakanaka hwemagariro evanhu uye hwemagariro (kubva 45% muna 2011)
- 52% vakatora kamwe chete kutenga mumwedzi mitanhatu yapfuura kubva pane imwe kambani inofambidzana nevanhu
- 52% chengetedza chigadzirwa chemapurisa kuti uone kuti zvinogadziriswa
Zvinoshamisa kuti vatengi muAsia-Pacific region, Latin America, uye Middle East / Africa vakaratidza zvakanyanya kufarira (64%, 63%, 63%) kubhadhara mari yakawedzerwa, asi zvinoda kuNorth America neEurope zvakaderera (42% uye 40%).
Ongororo yeNielsen yakatarisawo kutengesa kwekutengesa zvekutengesa, uye maererano nekutengesa data, mazita akashambadzira kusimbiswa pakutevedza aive ne 2% gore-pamusoro-gore inowedzera mukutengeswa kubva muna 2011 kusvika muna 2014, zvichienzanisa ne1% kune avo vasina.
Kunyengera Mishonga kana Basa seGreen Rinodzoka
Nepo kushambadzira kwemahombeksi kuri kukura zvakanyanya sekuwedzera kwenhamba yevatengi vanoda kudzokera shure kwekucherechedza kwezvakatipoteredza nemadhora avo, zvinogona kuva nengozi.
Vanhu vakawanda vanoita sevasinganzwisisi kuti zvitsva zvinotanga kutangira uye makambani anokwanisa kukuvadza zvakanyanya marongerwo avo uye kutengesa kwavo kana ruvara rwemavara rwuri ruvara rwakawanikwa kuti rwenhema kana rwunopesana nemimwe michina yemakambani kana maitiro. Mukuratidza chigadzirwa kana basa sechitubu kana zvisizvo zvinonzi greenwashing.
Somuenzaniso, mugore ra2012, CBC Marketplace yakadzidza kuti Dawn Antibacterial dish soap, iyo yaiva nechisiti chinoratidza vana zviratidzo uye ducklings uye ichiti "Dawn inobatsira kuchengetedza mhuka dzomusango" yakawanikwa iine Triclosan iyo yave ichinzi yakasvibiswa kune hupenyu hwemvura - mapoka ezvakatipoteredza akakumbira kuti irambidzwe. Zvinonzwisisika, Proctor & Gamble, muiti wezvinhu zveDawn, vakaramba chikumbiro chekubvunzurudzwa ne Marketplace.
Nyanyika yeHarareworld yeHallando ye "Cup That Cares" muna 2013 yaiva imwe muenzaniso yakaipa yekutengesa kwemafuta kusina kunaka.
Mukombe uyu waishambadzirwa sehukama hwakanaka; nguva imwechete munhu achizadza kapu pane imwe mishonga inotengeswa mupaki, chidimbu chakaiswa mukati chinoratidza kuti CO2 yaakachengetedza sei. Zvinosuruvarisa, kapu iyi ipurasitiki - sezvinongoita 40 zvinhu zvinogona kutengwa zvakasiyana kuti zvigadzire mukombe wakapetwa sechikwata chepenguin.
Mienzaniso yekutengesa kweGreen
- Vashambadziri vanozivisa zvibereko zvemuori. Indasitiri yezvokudya yakakura yakakura uye yakasungwa sezvo vatengi vachitaura kuwedzera kwekuda kwezvokudya zvisiri izvo zvakashandurwa izvo zvisina mishonga inouraya.
- Zvokudya zvinokurudzira "nyama yakasvibiswa" mhuka, miriwo, hove, mawaini, nezvimwewo. Kuongorora kwepanyika kunokwezva kune vatengi sezvo inogadzira mufananidzo wekusimudzira nekuda kuzviisa mumharaunda.
- Kutengeswa kweToyota yeHyrus hybrid. (Prius kunze inotengesa dzimwe motokari dzakasvibiswa, kunyanya nokuti chimiro chayo chakasiyana chinoratidza chimiro chaicho chomwene chekusimudzira.)
- Volkswagen / Mercedes-Benz 'kutengesa motokari dzaro se "clean diesel" motokari "Earth Friendly". Sezvo truthinadvertising.org inoratidzirwa mumakwikwi ayo emakambani anotongwa ne greenwashing paPasi Pasi re 2016, "hapana chakachena pamusoro pezvinjini zve diesel zvinosvibisa zvinosvibisa pamagariro nenzira yepamutemo."
- Kuita zvido zvisingashamisi sezvavanotarisa. Mamwe makambani anoedza kutarisa vhuzha kuburikidza nekuita zvibvumirano zvakatipoteredza zvisingabatsiri. Semuenzaniso, Worldwatch inoratidza muenzaniso weConfertone yeganda rezuva rine "kwete CFCs". Kuva chlorofluorocarbon-isina chibereko chinonaka (iwe unogona kubatsira kuponesa ozone layer), kusvikira uona kuti CFC yakagadzirwa muUnited States yakarambidzwa kubva muna 1995.
Kubudiswa kweGreen kunogona kuva nzira yakasimba yekudhinda asi kana yaita zvakanaka. Ona Zvinhu Zvitanhatu Zvekubudirira Kwekutengesa KwemaGreen .
Makambani Ari Kuwana Kubudirira Kunogara
PepsiCo ndechimwe chezvigadzirwa zvepasi rose zvezvokudya uye zvinokwiwa zvinokonzerwa nemari yegore negore zvinodarika madhora madhora mabhiriyoni 65 uye chigadzirwa chemiti chinosanganisira mabhuku akadai seQuaker, Gatorade, Pepsi-Cola, uye Frito-Lay. Kwemakore gumi adarika PepsiCo yava mutungamiriri pakati pemakambani mukuchengetedza kwemvura uye kushandiswa kwesimba. Muna 2012 PepsiCo yakagamuchira Iko Stockholm Industry Water Award mukucherechedza kuedza kwayo kugadzirisa kushandiswa kwemvura uye simba mune zvose zvebhizimisi zvaro, kubva kune zvipfeko zvekutengesa kune zvigadzirwa.
PepsiCo kuchengetedza mabasa anosanganisira:
- Kushanda nevarimi kuongorora kushandiswa kwemvura uye kubudisa carbon uye kuwedzera zvibereko zvezvirimwa
- Zvinyorwa zvekudzorerazve uye mahofisi emakambani ekuvandudza kushanda nesimba - somuenzaniso mushandi we 350 Casa Grande Frito Lay nzvimbo muArizona inoumba hafu yemagetsi emagetsi zvinoda simba rezuva, mvura inoshandiswa zvakare kunwa doro, uye kushandiswa kunoshandiswa zvakare kana zvichibvira. Iyo nzvimbo ndeimwe yemasero anopfuura makumi maviri ePepsiCo anopupurirwa kuEED sustainability standards.
Uyewo Anozivikanwa se: Kubudisa Kwemagariro, Kutengeserana Kwezvinhu, Eco-Marketing, green sheen.
Mienzaniso: Chikwata chekutengesa chechidiki chakasvibiswa nokuti akaita chikanganiso chekuvhara chigadzirwa chake chakanaka mumhepo mu styrofoam.
Onawo:
Nzira 10 dzekuGadzira Bhizimisi rako