Kuti unzwisise unhu hunokosha mukutengesa, ndakabvunza nyanzvi uye vadzidzisi vemabhizimisi izvo zviito zvinobvumira mutengesi kuti apfuure mberi.
1. Kusika
Kuva nekuonga kwechinangwa chisingaoneki ndeyekufanirwa kana mutengesi wekutsvaga uchange wabuda pakutakura. Kunyange zvazvo avhareji mutengesi anobva kune mabhizinesi ebhizinesi uye kusiya-shure, mucheki wemvura wechokwadi anounza "chiratidzo chakasiyana nebasa rake chinoita kuti aoneke," anodaro Wendy Weiss, aka "The Queen of Cold-Calling" uye mutungamiriri we Weiss Communications, chekudzidzira kutengesa uye coaching kambani muNew York City.
2. Kushushikana
Rudo rwechokwadi kune chigadzirwa chinowana vatengesi kuburikidza nenguva dzisingaverengeki dzerima, uye inoita kuti zvipo zvavo zviwedzere kusinganzwisisiki kuvatengi vavo. Kushushikana, sekugadzirwa kwezvinhu, hakugoni kuve kwakanyanyisa, saka kune uwandu hwakawanda nevatengi.
Paul R. DiModica ndiye purezidhendi weDaintHatch Inc., bhizinesi yekudzidzira zvekutengesa kumahofisi makuru ePeachtree City, Georgia. DiModica inosangana nechishuwo sezvo nhamba-imwe inofanirwa nemutengesi. "Iwe unofanira kutenda mune zvaunotengesa," anodaro.
"Kutenda uku kunotaurwa kune tarisiro isingaoneki."
3. Kuvimbika
Sei kushandiswa-vatengesi vemotokari vasingatarisirwi zvakanaka? Nokuti maonero aya ndeokuti havana kutendeseka uye kuti ivo vachati chero chinhu kuti vatengese. Dave Condensa, CEO uye nheyo yeHelio Solutions, iyo inobvunzurudza yeI IT kuSunvavale, California, inofunga kuti kutendeseka kunotarisana nehuwandu hwehutengi hwevatengesi vanoda.
"Tiri kuvaka ukama, uye zvakakosha kuti mutengi anotenda mutengesi."
Kunzwa zvakanaka pamusoro pokutenga chiratidzo chekutenga kubva kune vatengesi vakavimbika. "Kuvimba kunounza [vatengi] kumashure, uye ndicho chinhu chinokosha pakubudirira kwevatengesi vose," anowedzera Condensa. Kukosha kwekutengesa nekuvimbika kwave kwakasimudzirwa nehuwandu hwekusava nehutsika hwakanaka uye hupfumi hwemasangano makuru. Anoti DiModica, "Vatengi vachiri kutenga mutengesi."
4. Kugadzikana
Kuchengeta manzwiro ekurambwa kuti urambe uchibvisa pane chimwe chidimbu chinokosha chekutengesa kubudirira. "Zvinotora ushingi hwekumuka mangwanani ose uye uchiti 'Ndiri kuzove wakanakisisa,'" anodaro DiModica. Inodawo humwe hutano hwakasimba hwekusimbirira mushure mekudzingwa kune mushure motevera. Weiss anobvumirana achiti: "Kutengesa kunoda mumwe munhu anogona kugara achiona mikana, kunyange mumamiriro ezvinhu akaoma."
5. Kuzvipira
Kutengeserana kwekambani ipi huru inogona kutora mwedzi, kunyange makore. Kuchengeta ziso pamubairo, apo uchienderera mberi kutengesa kune dzimwe tarisiro panguva imwe chete, inotora kuzvipira. "Kutengesa hakusi nyore," anotsanangura DiModica. "Iwe unofanira kuva nechido chinopisa." Weiss anotendawowo kuti kubudirira kunokonzerwa nemunhu "kuda uye chinangwa chekuti zvinhu zviitike."
Pamusoro peflip side, zvimwe zviito zvichangoerekana zvaparadzwa chero mutengesi kune imwewo murwi: kusakwana kwekutendeka, somuenzaniso. "Kuvimbika kunoreva munhu achagara achiedza kuita chinhu chakanaka kune kambani uye nevatengi," anodaro Weiss.
DiModica inoratidzawo kuti haisi kugadzirira paunenge uchiedza kutengesa. "Iwe haugoni kungotora foni uye kudana tarisiro nokuti maneja wako anobvunza kuti yava nguva."
Uye, zvechokwadi, pane mhedzisiro yekupedzisira: kusavimbika. Condensa anonyevera kuti: "Iwe unoparadza mukana wekudzokorora kana kutumira bhizinesi."
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Izvo zvakapfuura ichinyorwa kubva Kutengesa iyo, Mwana! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales, by Kimberly L. McCall (aka Marketing Angel).
Yakarongedzwa naAlyssa Gregory