Zvinyorwa zvinobva kune vatengesi vakakurumbira mumatareji mubhizimisi wese anofanira kuziva
Mienzaniso yakakurumbira yemakambani ekutengesa zvakananga anosanganisira Amway, Avon, Mary Kay, Nu Skin, uye Herbalife, iyo ichangobva kupararira.
Muna 2003, US inoshandiswa kutengesa kutengesa zvakakwana zvinodarika $ 29 mabhiriyoni, kana kuti inenge 1% yemadhora anosvika 3 397 mabhiriyoni ekutengesa kweSouth America yose (US Census Bureau).
Chero bhizimisi rebhizimisi rakagadzirisa rudzi urwu rwekubudirira zvichida rine zvidzidzo izvo vanhu vebhizimisi vanogona kudzidza kubva. Tinotsanangura mhuri iyi yebhizimisi mienzaniso senzira yekuparidzirwa umo vanhu vari kubhadhara kutengesa kwevhesi inogadzirwa nevanhu vavanenge vatora kugovera network. 20% yevakuru vekuAmerica vanotaura kuti iko zvino (6%) kana kuti vave (14%) mutauri wekutengesa zvakananga - inotsanangurwa se "kutengeswa kwemutengesi kana basa, munhu-kune-munhu, kubva pane imwe nzvimbo yekutengesa . " Muna 2000, 55% yevakuru vekuAmerica vanoti vaive, pane imwe nguva, vakatenga zvinhu kana mabasa kubva kumumiriri wekutengesa zvakananga.
Nhamba inokosha yevashambadziri vekutengesa ine zviitiko zvisingaiti nevhizimusi. Ndicho chikonzero 70% yevanhu vose vakambove vamiririri vekutengesa zvakananga havasisiri mumhizha.
Nokuda kwezvinangwa izvi, hatisi kuzopinda mumatambudziko nematambudziko mu network network marketing. Pane zvakawanda zveWeb site pahurukuro iyi.
Isu tose tinoshanda isu pachedu. Hakuzove mazuva ekuva "murume wekambani" - basa rako ibhizimusi rako. Multi-level marketing inongoita izvozvo zvinotsanangurwa.
Asi chimwe chezvinhu zvinoita kuti chikamu chive chinokwezva, chidzikidziro chinopinda kupinda, uyewo chinokonzera dzimwe ngozi dzayo huru. Vanhu vazhinji vanopinda mairi vasina unyanzvi hunodiwa kuti vatange bhizimisi rinobudirira .
Isu tiri kunyanya kufarira mune zvidzidzo zvese vanhu vanoita bhizinesi vanogona kudzidza kubva kubudiriro hwekutengesa mitambo. Takangobvunzurudza vamwe vezvenyanzvi vezvemabhizimisi uye vakawana zvidzidzo zvinomwe izvo vatengesi vekutengesa nekutengesa vanogona kushandisa kuti vanyatsobudirira, pasinei nemhizha yavo:
Bhizinesi rimwe nerimwe ibhizinesi-bhizinesi
Izvi ndizvo zvinoreva John Milton Fogg, mutevedzeri wekugadzira Networking Times, munyori weThe Greatest Networker muNyika, uye mumwe wevadzidzisi vakabudirira zvikuru vekutengesa mitambo. Iwe haugone kutengesa chigadzirwa chakashata neukama hwakakwirira, asi unoda zvishoma unhu hukama hunoshambadzira mutengo wako. Icho chinonyanya kuonekwa mumatongerwo ematunhu akawanda, kushandiswa kwemabhizimisi kwakapoteredzwa kumadzimai-neku-kumimba kutengesa.
Funga zvakananga pamusoro pehutano hwako
Shaul Gabbay, mubhuku rake rinonzi Social Capital in the Creation of Financial Capital: The Case of Network Marketing, inoshuma kuti boka rinokurumidza-rinokura revatengesi [vevatengesi vanotengesa zvakananga vaakadzidza] ndivo avo vaiva nechisungo chisina simba kumabatanidzwa makuru .
Mune mamwe mazwi, kubudirira kwevatengesi vanopinda mumusika usingatauriki, uye vozoshandira kuwana mari yepamusoro mumisika. Izvi zviri nyore kuti zviite kana misika isati yasarudzwa yakanyanya kwazvo; munhu wose arimo anoziva vose vatambi. Sei? Nokuti shoko remuromo mumhando iyo yehutano ichapararira nokukurumidza pamusoro pekukosha kwechigadzirwa chako kana basa. Iyi nheyo inonyanya kuoneka mumashandisi ekutengeserana, mhizha apo "mitambo inoenda kubasa." Zvisinei, pfungwa imwe chete inoshanda kune chero bhizimusi chero ripi zvaro.
Gadzira chikwata chakakomberedza chigadzirwa chako
Chimwe chezvinhu zvisingadikanwi zvebhizimusi software ndezvokuti kwete chete mapoka emapurogiramu ezvepurogiramu anowedzera ruzivo rwavo kubva kumhenderekedzo; vakawanda vanowedzerawo kubatsirana nevatengi vavo kumakiti avo! Apo Best Software inokukurudzira kuti ushanyire vashandisi vadzo kushandisa mazano ekukurukura nyaya yako mukushandisa Mutemo!
software, iyo inzira yakaderera zvikuru yePamusoro kutsigira zvavanoita. Makambani akawanda emakambani ekutsvaga anotaridzika anongotarisirwa chete mumisha yavo yekutengesa, kutsigirwa, kutevera, uye kuunganidza.
Itai kuti muve neusveragedaged
Muna 2002, 79.9% yekutengesa zvakananga kutengesa simba yaiva yevakadzi. 56% vakapedza chikoro chekoroji, chikoro kana chikoro chemari, kana kuti vane dzidzo yekondari chete. Iyi simba rekutengesa rinoratidzika zvakasiyana zvikuru nechetsika dzeAmerica dzekutengesa kushambadzira, izvo zvinowanzova varume vakawanda uye ine dzidzo yepamusoro. Zvisinei, kutengesa zvakananga kutengesa simba rinotarisa sezvinoita vatengi vavo. Vanhu vanogona kuva vanobudirira chaizvo vanotengesa kana vachitengesa kumunharaunda yavo, nokuti tsika dzakawanda uye zvido zvinogadzira nheyo yekuvaka hukama hwakasimba nokukurumidza.
Vakai ukama kutanga
"Vatengesi vepaIndaneti uye vatengesi vematarenda vanobatana nechirwere chinowanikwa, chinopera," anodaro Fogg. "Kana iwe uchifunga nezvehutano hwakaita sokufambidzana, tinounza mumwe munhu paIndaneti yedu, uye zvino tinovakumbira kuti varare pabonde. Chimwe chezvinhu zvakaoma zvekutengeserana kwekutengesa ndezvokuti vanhu vanokoshesa hukama hwavo hwega kuti vatengese chigadzirwa.
Kunyange zvazvo ruzivo rwakadaro runoita kuti vamwe vanhu vaone, kubudirira kwekambani yekutsvaga mutengesi kunoratidza kuti vanhu vazhinji vanovaka zvakanaka kuvaka hukama hwemaxani: Shamwari dzavo ndivatengi vavo, uye pamwe chete. Nekunakidza, iwe unogona kuita chinhu chimwe chete.
Haasi munhu wose tariro
Imwe kukanganisa vamwe vatengesi vemagetsi vanoita, sekuita kwevamwe vakawanda vanotengesa vanhu nevatengesi, vari kufunga kune vose vanosangana navo sevanotarisira. Mukushambadzira kwekutengesa, izvi zvinozivikanwa se "Tatu-Foot Rule", kureva kuti, chero munhu wose mukati mematatu matatu iwe uri tariro. Asi kumusoro kwevatengesi vese vanoita izvi. Max Steingart, Musiki we "Success Online" kudzidzira maitiro kune vatengesi vemagetsi, anoti haisi kungoziva kuti ndeipi nguva yekuita yako, asi kunyange kana iwe uchiita kuti uite. "Iwe unongovaka hukama nevanhu vazhinji, vamwe vachava tarisiro uye vamwe havazoiti," anodaro. "Hapana nguva yemazuva ano kana nguva yakarurama, iwe uchaziva."
Shandisa paIndaneti mitambo
Inyanzvi yemakambani ekudhinda inonyanya kukoshesa mhizha yekusimudzira mitambo yeInternet. Steingart inodzidzisa vanhu nzira yeku "ita kuti nyika ive yemusika wako unotonhora," kunyanya kuburikidza nekushandisa mitambo yeInternet. Anotaura kuti kana iye pakarepo-mharidzo mumwe munhu kutanga kukurukura pamusoro pekugona kugoverana nekugoverana kwake, 50% yevanhu vaanotaura vanozopindura hurukuro.
Vanowedzera kutengesa uye vadzidzisi vekutengesa vachashanda paIndaneti mitambo yekukurudzira kutengesa kwavo.
Ndezvipi zvimwe zvingaitwa nemabhizimisi ezvemadzitateguru kubva kune zvakanakisisa zvekubudirira kwevatengesi vemakwenzi Tinogamuchira mhinduro dzako nemhinduro.
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David Teten naScott Allen ndivo vanyori vekuuya kweThe Virtual Handshake: Kuzarura Masuo uye Kuvhara Mazano paIndaneti, bhuku rokutanga kuti rikurukure kuti vanhu vekuInternet nevamwe vevanhu vanogona sei kushandiswa kusangana nevanhu vakarurama kuti vakubatsire kukura bhizinesi rako nekufambisa mberi basa rako. Kuti uwane mamwe mashoko, shanyira TheVirtualHandshake.com.