Kubhadhara Bhizinesi Bhizinesi, Kwete Mhiko
Kuburitswa kwekambani yezvikonzero zvinokonzera zvipo zvakakura.
IEG, sangano rinotevera zvinhu izvi, rinoshuma kuti kubhadharwa kwemari kushandiswa nemabhizimisi chete muNorth America kunogona kusvika kune $ 23.2 mabhiriyoni muna 2017.
Nhamba idzi dzinosanganisira zvose zvinotsigira, kwete chete izvo zvinokonzera zvipo uye zviitiko. Kunyange zvakadaro, kufarira kushamwaridzana nevatsigiri vasiri purogiramu kwave kunoshamisa uye kukura zvakanyanya gore negore.
Sei? Nokuti bhizinesi rave rakashata kune makambani ane mwoyo. Vashandi vanoda zvinhu zvakagadzikana mune zvemasangano uye makambani , uye vashandi vemazuva ano vanoda kushanda kumakambani ane kodzero dzevanhu .
Pakati pemari yose inoshandiswa nebhizimisi pamari, zvipfumbamwe zvinokonzera kazhinji kuburikidza nekukonzera-kutengeserana kwehutano, zvikamu zvina kuhutano, uye nechina muzana kumitambo, zviitiko, uye zviitiko zvegore negore . Vako vasina ruzivo vanogona kunge vari pakati pezvikonzero zvinokonzera kana zviitiko zvekugamuchira zvimwe zvekupa hurumende.
Mubvunzo werudo rwako ndewe: ungakwevera sei chikamu chemari iyi?
Nenzira yakanaka, ruzhinji rwezvezvipo rwakadzidza nzira yekutaura kune vanogona kubatsira , kugadzirira kuronga , uye kukurudzira munhu anotsigira kuisa. Kunyange zviduku zviduku zvisina kuwanikwa zvakapinda muchiito .
Vatsigiri voruzhinji vasina rubatsiro vanobvuma kuti iyi ibhizinesi rebhizimisi, kwete mupiro. Vanoziva zvakare kuti unyanzvi hwokuwana mari yezvekambani yakasiyana nevaya vanoshanda mumazuva ose ekubhadhara mari.
Sei Makambani Anotsigira Zviitiko Zvokuda?
Kuziva chinokonzera mabhizinesi kuti ave nehutano nemararamiro, kana sevanotsigira kana vanoita-vatengesi vemakambani, vanogona kukubatsira kuronga nzira yako kwavari. Kune zvakawanda mabhizimusi anobatsira ekutsigira, asi pano apa ndiwo anowanzoita:
- Kukoshesa vatengi kune cheki uye vachiita kuti vafare
- Kusiyanisa chiratidzo chekambani kubva kumakwikwi mazita
- Kuchinja kana kusimbisa chimiro chechimiro kuburikidza nekuchifungidzira
- Kuvandudza kambani kana chigadzirwa nekuziva uye kuonekwa
- Kukoshesa vatengi kune hopu yekutengesa kana chimwe chigadzirwa.
- Kuratidza mharaunda yepamusoro kana mutoro wezvemagariro evanhu
- Kuwana zvakawanda zvinobatanidzwa munharaunda
- Kuvaka kutendeseka kwekambani uye kudzidzisa vanhu nezvezvinhu zvayo nemishandiro
- Kunyengetedza vanhu kuti vasarudze chigadzirwa chitsva kana kuratidza chigadzirwa chitsva kana basa
- Kuwana vashandi vechikwereti (zvinogona kuva zvakanyanya apo zvinotsigira mitambo kana mitambo)
- Targeting a particular demographic
- Kuchengetedza, kuchengetedza kana kukurudzira vashandi
- Kukurira tarenda nekudzidzisa unyanzvi hutsva kuvashandi
Nzira Dzakanaka Dzinogona Sei Kukwezva Kufarira Kwekambani?
Patricia Martin, munyori we Made Made Can By Succeeding With Sponsorship (Kutenga kubva kuAmazon), akanyora zvakanyanya pamusoro pekuti mabatsiro anogona sei kukudziridza unyanzvi, mafungiro, uye mazano anoita kushanda nevatsigiri vekambani nyore.
Martin, nyanzvi mukufananidza zvisina maturo nemabhizimisi, anoti kusina maturo kunofanira kuchinja mafungiro avo kutanga. Avo vanobudirira vanoratidza:
- Kuda kwechokwadi pakushanda pamwe nemunhu anotsigira nokuti vanoziva kubatana kunobatsira masangano ose.
- Kutenda kuti vane mari yakawanda yekutsvaga kutengesa kuti vape mutsigiri.
Hazvina kukwana kutengesa basa rako kune imwe kambani. Martin anoti zvisizvo zvisina kufanira zvinofanira kutengesa zvavanenge vaudza pamusoro pekutsvaga kwekutsvaga kwavo. Vatsigiri vanofanira kukwanisa kuona mikana yekutengeserana yechiitiko, chikonzero kana sangano.
Nzira dzisina kufambisa hazviwanzofunga nezve "kuisa nzvimbo." Asi icho chikamu chikuru chekutengesa. Mazarine Treyz, nyanzvi mumunda, anoyeuchidza vashandi varo vasina ruzivo kuti kune nzira mbiri dzekutarisa rudo rwako kana zvasvika pakuwana rubatsiro rwekambani.
Chokutanga, funga kuti sangano rako rinofananidzwa sei neavo munharaunda yako. Iwe ungazvitengesa sei iwe sekanakisisa kusina purogiramu kuti uite chiitiko ichi kana kuronga purogiramu chaiyo? Iwe haufaniri kuderedza mutambo wako, asi nekuzvienzanisa iwe pamusoro payo, unogona kuuya nekutaura pfungwa dzechinangwa chako chekambani.
Iwe unogona kukwanisa kuuya neUSP yako pachako (Yakashambadzira Kutengesa Chirevo).
Nzira yechipiri yekuzvimirira iwe ndeyokutarisa iyo sangano nevashandi vayo. Somuenzaniso, pane vanhu vanoshanda ikoko avo vangadai vari vashanduki vemazuva enyu here? Semuenzaniso, pane here kusimbiswa kwakasimba pamhuri yemitemo kana boka revakadzi mukati mekambani? Iko kukunda kwako kunogara munzvimbo idzodzo here? Iwe unogona kusvika kune rimwe boka iroro uye uwane vanhu kukukurudzira iwe.
Kufunga nezve "kuisa" kunokukurudzira kuti utaure nekambani zvakasiyana.
Kunyange zvazvo makambani ari anonyanya kufarira kupfuura kare pane zvavanoita mumagariro evanhu , chinonyanya kukosha ndechokuti vanotarisira kuwana mari yemusika uye kusimbisa marongerwo avo kuburikidza neshamwari dzavo dzisina rubatsiro.
Izvo zvakajeka sezvo. Inogona kudikanwa kugadzirisa mafungiro kune zvipo zvizhinji. Kana zvakadaro, shandisa chikwata chako chakaoma uye uite kuchinja kwakakodzera kune sangano rako sangano. Ingoyeuka kuti bhizimisi rakanaka rekushandira pamwe rinogona kuunza zvinhu zvakanaka kune kambani uye kusina purofiti.
Patricia Martin anotsanangura mubhuku rake zvakakosha uye zvisingaoneki izvo sangano rako rinogona kupa. Zvinhu zvinobatsira zvinoda kunzwisisa vatengi vanokoshesa zvinotungamirira kubudirira kwehupi hupi hwakanaka hwekambani / husina kubatsirana.
Wagadzirira Vakatsigiri Vemamwe Makambani? A Reality Check
Kuti uone kana sangano rako rakagadzirira kubatsirana, Martin anoratidza izvi:
- Unoramba uchitaura nevateveri vako kuburikidza ne-e-mail, webhusaiti, zviitiko, nhau dzemashoko , zvemashoko ezveshamwari, kana kuparidzira? Zvizhinji zvakawanda zvisina maturo zvine zvose izvi. Zvisinei, kana yako iri duku shoma, iwe unogona kurwisana mukati memunharaunda yako .
- Chii chaunoziva pamusoro pevanhu vako? Unoziva here uyo anobata nemhosva yako uye sei? Vanogara kupi? Vanotyaira kusvika rini? Vanodzokorora vashandisi, vabatsiri, vanozvipira here? Ndivana vemhuri mitsva, nesters isina chinhu, kana vechidiki here?
- Wakave wakashanda nevashandi vekambani kare? Iwe une zvipupuriro kubva kuvatongi vekambani pamusoro pekukosha kwesangano rako here? Iwe unowedzera izvo zviri mumakiti emakambani kana zvimwe zvinhu zvekutengesa here?
- Ndeipi kukwikwidza kwako? Pane mamwe masangano akafanana newe here kuwana mari yekushandira pamwe?
- Iwe unoda kusangana chiso nechiso nemaoko mashoma anotarisira. Asi kutanga, tanga mazita emakambani anotungamirirwa munharaunda yako. Vanoitei uye vanotengesa ani? Pane kune mikana yekudhura-kutengeswa nemunhu aripo anotsigira here?
- Iwe uri nhengo yemasangano ehurumende kuitira kuti iwe unzwisise uye unosanganiswa nemunharaunda yebhizimisi here?
- Isangano rako rinoshandiswa mune zvemari ? Ndezvipi pfungwa itsva dzinogamuchirwa, uye dzinogamuchira kufungisisa here? Wakaronga here mamwe mabasa ekutengeserana kana kubhadhara mari mumakore mashanu adarika?
Kufunga semabhizimisi kune chokwadi kuita kuti nhengo yako isingabatsiri inakwikwidzana nepamusoro pemafambisirano emakambani.