Wakanzwa uine mhosva here kana iwe wakaramba kuwedzera bhuru kumutemo wako kuti ubatsirwe chikonzero chezvipo pawakanga uri muchitoro chevhiki yapfuura?
Kana iwe ukadaro, iwe hausi woga. Mukutsvaga kwemhando iyi yekupa kwechipo, 35 muzana yevatengi vakati havana kufarira kupiwa kupa pa checkout vakapa chero zvakadaro nokuti vaizonzwa vane mhosva kana vasina. Chiremera chinoshanda, kunyange vazhinji vedu tisingafungi kupa nenzira iyi.
Kutaura zvazviri, isu tose tave takagadzirirwa kutarisa rubatsiro, kubudirira kwahwo kwakawedzera mamwe mapurisa. Isu tose tiri kugovera zvakawanda pa checkout, pasinei nokuti tiri kutenga chimwe chinhu paIndaneti, tichinyanya kudya zvokudya kana kuita zvatinotengesa zvevhiki nevhiki.
Sei mabhizimisi ekubatsirwa kwe checkout ari kushanda? Nokuti tinovada ivo. Makumi makumi manomwe nemumwe muzana yevatengi mune rumwe ruzivo vakati vave vakapindira mumishandirapamwe ye checkout, uye 55 muzana vakati vaifarira kuita saizvozvo.
Chiitiko chacho chakaiswa mukati mehupenyu hwedu hwezuva nezuva semashoko ekupedzisira anobva kuEngage for Good (aimbova The Cause Marketing Forum) anoratidza.
I 2017 America's Charity Checkout Champions Report inongogadzirisa ruzivo rwemamiriyoni 73-dollar-plus mapurisa nemamwe emhando yakakura uye mararamiro, asi zvigumisiro zvinoshamisa.
Inonzi "mapurogiramu ekupa zvipo zvekutengesa," izvi zvikwata zvakakosha zvakasimudza mari inodarika madhora 441.6 mamiriyoni muna 2016 (kubva ku4,5% kubva muna 2014) uye $ 4.1 mabhiriyoni mumakore matatu apfuura.
Kanganwa kuipa kwaunopa kana uchiuya kune rudzi urwu rwekupa kupa zvipo, sekuwedzera kwemakambani akawedzerwa kuderera kudarika makore maviri.
Makambani uye zvipo zvese zviri mukati mhando iyi yekushandira pamwe / kubatsirana.
Makuru mashanu "makuru" emakwikwi ekuchera 2016 aiva:
- eBay Giving Works, iyo inobatanidza nezviuru zvevatengi vakasarudzwa zvipo
- Walmart / Makirasi aSam Mirairo Zviratidzo zvevana Zvinoshamisa Zvirwere Zvipatara
- Petco's Year-Round Register Mipiro Yezvipfuwo Zvesangano Rehupfumi
- McDonald's Coin Collection yeRonald McDonald House Charity
- Costco's Miracle Balloons yevana Miracle Network Zvipatara
Iyi mishandirapamwe inongova ruzivo rwekuti kutarisa kwekutora kukuru kwakave sei. Ita Izvo Zvakanaka, sangano rezvemhizha nekuda kwekudengesa, inofungidzira kuti pane mazana emamwe kambani / hutano hwakabatana hunosimudza mazana kana zviuru zvemadhora nokuda kwezvikonzero zvakawanda, zvose zvekune uye zvekunyika.
Chii chinotungamirira kubudirira uku? Icho chinokonzera rubatsiro chinonyanya kukosha. Chidzidzo che 2017 chakawana kuti chikonzero chinonyanya kukosha chaiva utano hwevana. Semuenzaniso, Zvipatara zvevana zve Miracle Network uye St. Jude Children's Research Hospital ndivo vakawana 48 muzana yemari yakakwira mumamiriyoni-dollar-plus campaigns muna 2016.
Kuuya muchipiri pa16 muzana yemari yekubhadhara mari ndiyo yaive 'yekutenga' chikamu. Ichi chikamu chinoratidzwa neBay yeChirity yeprogram iyo inobvumira vatengi nevatengesi kuti vataure zvipo zvavo kune chikonzero chekusarudza kwavo. Utano, nzara, uye hutano hwevamwe vanhu zvaivewo zvinowanzosimbiswa-zvinotsigirwa.
Nzira dzekutsvaga rubatsiro rwekubhadhara dzinosanganisira kupa mikuro yekukurudzira mupiro wevashandi, zvichiita kuti vatengi vaite "kukwikwidza" yavo yekupedzisira yekutenga chikamu nechikamu ichocho chiri kuenda kune rudo nekubatanidzwa kwakanakisisa nemashandisirwo ekuongorora magetsi.
Nzira dzinoshandiswa uye dzinodiwa zvekutora rubatsiro ndezvekuti:
- Icon / Pinup - vatengi vanotenga pikicha yemapepa nokuda kwechipo chakaiswa, kazhinji $ 1, $ 3 kana $ 5. Icho chiratidzo chinoratidzwa muchitoro.
- Mipiro Inokumbira - pavanotarisa vatengi vanokumbirwa kuti vape zvipo nemunhu kana chikumbiro chinoratidzira pane automatic pin pad.
- Mari yekusvitsa - nzira yakananga kupfuura imwe neimwe inoshandisa kanji kana bhokisi kuti inotora kushanduka kushandiswa kwemutengi
- Pasi-up - nzira inofambisa iyo iyo mutengi anobvumirana kukomberedza kutenga kwake, nemari yakatenderera ichienda kune rudo.
Vadzidzi vanotsanangura kuti kuchinja maitiro akanaka kunosanganisira:
- mushandi dzidzo
- zvinonzwisisika zvichiratidzira kukosha kwezvipo zvevatengi
- kusanganisira nzira dzose kubva pakuona kwepanyama kuenda kuIndaneti checkout
- kusanganisira kwete vashandi vekutanga vese vanoita "kukumbira" asiwo hutungamiri hwekambani muhupenyu hwehumwe husingabatsiri
- ndichitaura kuti ndinokuvongai zviri nani, zvakadai sepamusoro pokutengesa, uye kuburikidza nekutengesa uye PR.
Muchiedza chekuoma kune zvigadzirwa zvekare zvidhinha nemarara kubva kumakambani eInternet akadai seAmazon, vanyori vekudzidza iyi vane chivimbo. Vazhinji vanodarika vatengesi vemazuva ano vanopa kuendesa kuInternet uye, shure kwezvose, kuwedzera mhiko kune kutenga kunogona kuitwa nyore nyore paIndaneti.
Checkout charity inongova imwe chete yemhando inokonzera kukoka , asi iyo inobhadhara. Iko kukunda-kukunda kune zvose zvipo nemakambani, nevatengi vakaita sazvo.