The Mission Statements of Retail Luxury Brands

Ona Izvo Zviratidzo Sezvakaita Audi, BMW, Tiffany, Mudzidzisi, uye Mamwe

© Barbara Farfan

Zvimwe zvepamusoro-soro mabhizimisi ezvitoro munyika-Chanel, Louis Vuitton, Tiffany's, Coach, uye Swarovski-vanosanganisira vanhu vakapfuma uye vane mukurumbira mumisika yavo. Zvingaita sezvinonzwisisika kuti zvinyorwa zvemishandirapamwe zvehurumende zvinotungamirira idzi makambani ekutsvaga mabhizimisi zvingangotarisa pane zvimwe zvinhu zvemari kana upfumi. Zvinoshamisa kuti mari uye mari inobatanidza mari yezvibhizimisi izvi haisiyo basa guru rinotungamirira zvisarudzo zvevashandi varo pamatunhu ose.

Basa ravo rakawanda uye rakakura kupfuura mari.

Izvo Zviri Nezvekutambudzika

Kubatsira uye hupfumi ndiyo chikonzero chezvokwadi chekuisa pfungwa kune hutano hunoenderana nehutano, huwandu hwekutanga uye humwe chete. Chiitiko chisingaenzaniswi, chisati chavapo, uye chisingazivikanwi chinopindirana neichi. Izwi remakambani emishandisirwo nemakambani emakambani ezviratidzo zvekutsvaga mabhizimusi zvinodhura zvishoma pamusoro pemagariro kupfuura zvavari pamusoro pemanzwiro, izvo ndezvechokwadi kune vatengi vavowo.

Basa, maonero, uye mazano zvinyorwa zvezvipikisi izvi zvinotsanangura ivo, vatengi vadzo, ruzivo rwekambani tsika, uye tsika dzinotungamirira zvisarudzo zvezuva nezuva uye maitiro ebhizimisi. Chirevo chega chega chakasiyana nemhando yezvinhu zvinotengeswa zvigadzirwa zvepamusoro uye mabasa ayo mabhizimisi anopa. Heano mienzaniso mishomanana.

Audi uye Lamborghini Mission Statement

Audi, chimwe chezvikwata zvemotokari zvinowedzera nokukurumidza, uye Lamborghini, chimwe chezvikwata zvemotokari zvakadzama munyika yose, zvose zviri neVolkswagen.

Mazvikwata maviri aya ane zvinyorwa zvemamishinari zvinowanzo uye zviri nyore. Audi anoti: "Kubudirira kwedu kwave kubudirira kuburikidza nekugadzirisa, kuzvipira uye kukwanisa kuunza kushingaira.Shuva nemanzwiro evatengi vedu ndiyo mitemo inotungamirira pane zvese zvatinoita."

BMW Mission Statement

Kuverenga BMM Group mission mission , zviri nyore kunzwisisa kuti sei kambani iyi yakanyatsobatanidzwa nezvinhu zvakanakisisa zvekutengesa, mitengo yakawanda, uye kunze kwe-charts zvakaitika.

Inotaura zvakananga, "I BMW Group ndiyo inotungamira pasi pekutengesera kwezvinhu zvekutanga uye premium services nokuda kwekufamba kune mumwe munhu."

Chanel Mission Statement

Kuramba wakatendeka kune musiyano pakati pekare uye muvambi waro, Coco Chanel, mutemo weKancel mission unowedzera nhaka yekambani yeK Chanel ichiri kubudirira kuifambisa mune ramangwana: "Kuti uve Ikupedzisira Imba yeHokurumbira, kujekesa chimiro nekusika chido, zvino uye nokusingaperi. "

Coach Mission Statement

Nheyo yekutumwa yeCoach maduka yekutengesa inoratidzika pachena, inonzwisisika, uye inopfuuresa kupfuura Ko Coach rezvokupa zvipo: "Kuti uve kambani inotsanangura mararamiro emazuva ano ezvigadzirwa."

Vanhu Vakasununguka Mission Statement

Chimbofungidzirwa sechinzvimbo chekutengeserana nemamwe mabhizimisi nevamwe uye "vakarurama" yepamusoro yekutengesa mararamiro nevamwe, Vanhu vakasununguka zvirokwazvo chiratidzo chepamusoro chisingazvioni sechipfeko muzvitengesi. Pane kudaro, inofunga nezvayo "mararamiro ekutengeserana." Dare rekutumirwa kwekambani iri mukuenzanirana nezvo, kuisa pfungwa kune chido, chinangwa, vanhu, nekugadzirisa kugadzikana kwepfungwa, uye kwete zvachose pakutengesa nguo.

Louis Vuitton Mission Statement

Nheyo yekutumwa yekambani yevabereki LVMH inotaurirawo mishumo yezvisikwa makumi matanhatu nematanhatu zvinotengeswa, makambani, marandisi, uye vatengesi zvavari.

Ndiyo tsvimbo inowanzobatanidza makambani ose ayo inowanikwa: "Kufananidzira maitiro akanakisisa eWestern" Art de Vivre "(unhu hwekugara) kumativi ose enyika; kuenzanirana nekunaka uye kugadzirwa; kuenzanisa tsika netsika, uye kuratidza hope nekufungidzira. "

Mercedes-Benz Mission Statement

Nheyo yekutumwa yemuiti wekugadzira motokari inotora maitiro ezvitanhatu zvavanotarisa se "Chii Chinotitungamirira." Aya maitiro anozadzisa chinangwa mushure mekunyorwa kwemashoko emitemo yemishumo. Heino zvakanyatsojeka: "Nezvinhu zvitsva uye zvepamusoro-soro, tinoita kuti hurumende iwedzere kukura nekugadzirisa nguva dzose kubudirira kweboka. ... kutumira mararamiro eMercedes-Benz, akachenjera uye Mercedes-AMG, uye kudai kwepayimusi yavo chibereko chedu chakakwana. "

Swarovski Mission Statement

Mutemo wekutumira we Swarovski Company uye Swarovski zvitoro zvekutengesa zvakajeka uye zvinonakidza sekriststals yekambani.

Swarovski inopawo vashandi vayo mitemo yekufambisa nenzira yehurumende yepamusoro yehutano iyo inotsanangura kuti kuvekwe kwe Swarovski kunoshandura sei kune vashandi vevashandi uye nzvimbo yebasa yebasa: "Swarovski inowedzera kuwedzera muupenyu hwezuva nezuva nehuwandu hwezvigadzirwa nemishandi inopfuura kupfuura zvatinoda nevatengi vedu . "

Tiffany & Co. Mission Statement

Dare remakurukota ehurumende yemitemo yeTiffany's harisi yakasiyana zvikuru neshoko rekutumwa kuti chero ipi zvayo yakanaka yezvishongo zvekuveza mabhizimisi uye mutengesi angatarisira kuva nayo. Kunze kwemashoko makuru ehurumende, Tiffany inotsanangura pachayo nehutano hwemagariro evanhu uye hwemagariro pamwe chete. Inoti, "Tinotenda kuti ndiyo mitemo yedu yekuchengeta kuchengetedza nzvimbo yakasikwa."