Plus Mission Statement Mienzaniso inobva Well Known Companies
Mhedziso yekutumwa inotsanangurwa pfupi nezvechinangwa chikuru chekambani. Inopindura mubvunzo uyu, "Sei bhizinesi redu ririko?"
Mutemo wekutumwa unotsanangura chinangwa chekambani kune avo vari musangano uye kuvanhu.
Mishumo yeMumishinari yakasiyana-siyana semakambani avanotsanangura sezvamuchaona kubva mumienzaniso inowanikwa pasi apa. Zvisinei, zvinyorwa zvose zveumishinari "zvinotsanangura zvakajeka masangano epo masangano, vatengi vanoona , mabasa, uye mabhizimusi" (Glossary, Strategic Management: Concepts and Cases by Fred David).
Sei Kuve Neshoko Romumishinari Kunokosha?
Bhizimisi roga roga rinofanira kuva neshoko rekutumwa, zvose senzira yekuvimbisa kuti munhu wese ari musangano "ari papeji imwe chete" uye kushanda sechinhu chekutanga chekugadzirisa kwebhizimisi .
Izwi rekutumwa rinotsanangurwa pacharo rinowanzova mugumisiro weboka rekubvumirana; kunyora chirevo chekutumwa kunoonekwa senhengo yekuvaka chikwata chinokosha.
Nokuti mitemo yekutumwa inhengo yechiso chekambani yevanhu, iyo inowanzoshandiswa pakushambadzira kwekambani. Mabhizimisi nguva dzose anowanzobatanidza pamashizha avo, semuenzaniso, kazhinji mune chikamu che "About Us".
Dzimwe nguva kambani yemamishinari yekambani inotova iyo yepamusoro yekutengeserana kwebhizimisi, yakadai apo apo BC Credit Unions yakashandisa shanduro "vanhu vasati vabatsirwe" sechikonzero chekutengeserana kwavo.
Ona Nzira Yokunyora Nheyo Yedzidziso yekudzidza kunyora imwe yako.
Ndechipi Kusiyana pakati peMitemo Chirevo neChiratidzo Chirevo?
Kusiyana pakati pekutumirwa kwekutumwa uye chirevo chekuona ndechekuti mutemo wekutumirwa unotarisa kune hurumende iripo ikozvino apo chirevo chekuona chinonyanya kujeka mune ramangwana rekambani.
Funga nezvazvo nenzira iyi; mhedziso yekutumwa inopindura mubvunzo wekuti "Ndivanaani isu?" uye zvinyorwa zvoratidzwa zvinopindura mubvunzo wekuti "Tiri kuenda kupi?"
(Kuti udzidze zvakawanda pamusoro pechiratidzo chaicho chekuona uye kuverenga mienzaniso yemashoko ekuona ona Nyora Chiratidzo Chinosimudzira Bhizinesi Rako muTanho Dhatu .)
The Downside of Mission Statements
Yakanyatsogadziriswa, mushumo wekutumwa unogona kukweretesa chinangwa chesangano kune imwe sangano uye inokurudzira vashandi kushanda pamwe chete kuti vaende kune chinangwa chimwe chete, Nenzira yakaipa, zvinyorwa zvemashoko zvinowanzowanikwa nezvinobudiswa zvebzzwords kana bhizinesi rebhizimisi uye / kana kuti vane zvinangwa zvisiri izvo kana zvisingagoneki, zvose zvayo zvinogona kuipa zvinopesana nevashandi vemaitiro (chaizvoizvo, zvinyorwa zvemishinari zvinowanzotarisirwa kushandiswa kwemabhizimisi emakwenzi akadai saDilbert).
Kuva nehutano, hwechokwadi mumishumo yekutumwa ndeyekukosha kwekutora vashandi vako nekuzadzisa zvinangwa zvako zvekambani. Nzira dzekuita izvi zvinosanganisira:
- Kuva nehuwandu hwevashandi / mhinduro pakugadzira chirevo chekutumwa
- Kunyatsoziva matarenda nemipiro yevashandi mumutemo wekutumwa (ona Royal Royal Mint muenzaniso uri pasi apa)
Mienzaniso yeMitemo Zvinyorwa
Heano mazitauriro emamishinari emamwe makambani anozivikanwa anoshanda uye masangano ehurumende (uye vashomanana vashoma vanozivikanwawo).
Amazon: "Kuve kambani yePasi yakawanda yekambani yekambani; kuvaka nzvimbo iyo vanhu vanogona kuuya kuzowana uye vanowana chero chavanoda kutenga paIndaneti."
Tesla: "Basa reTestla nderekukurumidza kuchinja kwenyika kune simba risingaperi."
Apple: "Apple yakagadzirirwa kuunza yakanakisisa pakombiyuta ruzivo kuvadzidzi, vadzidzisi, vadzidzisi vezvigadzirwa nevatengi munyika yose kuburikidza nehupfumi hwayo, software neInternet."
Virgin Atlantic Airways: "... kugamuchira mweya wevanhu uye urege kuti ibude. "
Tata Motors: "Sangano reAmerica 42 mabhiriyoni, Tata Motors Limited ndiyo inotungamirira mutengesi wemotokari yenyika yose ine puroftifolio inobatanidza huwandu hwemotokari, motokari dzemotokari, mabhasi, motori uye zvidziviriro motokari. munyika dzinopfuura 175 kumativi ose enyika. "
Walmart: "Walmart inobatsira vanhu kumativi ese enyika kusachengeta mari uye kurarama zviri nani - chero nguva uye chero kupi zvako - mune zvekutengesa zvekutengesa, paIndaneti uye kuburikidza nemichina yavo yekushandisa."
Costco ine mhemberero yakafanana yemamishinari, "kuti tirambe tichipa nhengo dzedu nezvigadzirwa zvehutano nehutano pamatengo akaderera zvakakosha", iyo inowanikwa mumutemo wayo wemitemo.
Canada Tire : "Canada Tire ndiyo inowedzera mabhizimisi anoshamwaridzana ... Canada Tire inoramba ichiedza kuratidzira zvinodikanwa nevatengi vayo kubhadharo yose kuburikidza nekupa imwe nzvimbo yakasiyana yenzvimbo, mutengo, basa uye kuburitswa."
The Royal Canadian Mint: "Kununura kunaka ... kuburikidza nemabhizimisi edu anotengesa, vanhu vedu vane tarenda uye kukosha kwatinowedzera kuCanada neCanada."
I IRS: Ipa vanobhadhara muAmerica basa rakanaka rekuvabatsira kuburikidza nekuvabatsira kunzwisisa uye kusangana nemitoro yavo yemitero uye kusimbisa mutemo nekuvimbika nekururama kune vose.
ICanada Revenue Agency: "Kupa mutero, kubatsirwa, uye mapurogiramu akafanana, uye kuve nechokwadi chekuteerera nekuda kwehurumende kuCanada, zvichidaro zvichiita kuti hurumende nehupfumi huripo hwevaCanada."
Rivercorp (business development consultants muCampbell River, BC): "Kupa humwe humwe huripo huchienda mberi huri kubudirira mune zvehupfumi huri kuburikidza nekubatana kwevamiririri vemunharaunda uye munharaunda."