Inotsvakurudza Inotengesa Iko Kunodana Koke-Cove-V8?
Coca-Cola ine PR Problem
Iyo inopesana neshuga yekutsvaga inopinza inoparadza zvakanyanya kune zvigadzirwa zvevanonwiwa zvinwiwa. Nzira idzi makambani anopindura nekushamisika kwemashoko nezve soda pop zvingangodaro kutsvaga hupfumi hwemakambani. Zvishoma, hukama hwehukama hwekambani idzi makambani ekunwa doro zvinotoda kubhadhara huchaita kana vachiri kukura. Kana, kana ruzivo rwemiganhu rwavo rukanyanyisa, rusingakwanisi kukwezva misika mitsva uye zvisingatauri kune avo vanonyanya kuvimbika.
Zvechokwadi, zvose kukura muhuwandu hwemasoda e sodha mumakore gumi apfuura nehafu zvakaguma nekutengesa kwema-calorie uye kwete-calori zvinwiwa, seCoke Zero. Imusika unoratidza kudya sodha kunwa sechetatu chemasoda ekudhinda soda muCanada uye United States.
Big Brother Haafaniri Zvokudya Zvokudya
Zvimwe zvisarudzo zviri kutorwa kubva mumaoko evatengi sezvo hurumende dzemagetsi dzinoedza kudzivirira kutengesa kwechikamu che "big cup" soro inonwa. Kazhinji, kusarudzwa kwevanhu pamusoro pehurumende kupindira mune zvekudya zvevanhu hakugamuchirwi zvakanaka. Kutaura zvazviri, matare ari kuongorora mutemo wemitemo yakadaro.
Ongororo yepamusika inoratidza kuti vanhu vakanyanyisa kune rumwe rutivi rwepikisano kana imwe. Vose vanovenga kusungurudza, hurumende ye "nanny" kana kuti vanotenda kuti sangano rinofanira kuita zvose zvarinokwanisa kudzivirira kuneta. Kune vanhu vazhinji, izvi zvinoreva kuti kutengesa uye kutengeserana zviri mu crosshairs .
Muzvokwadi, kushandiswa kwekutengesa kunoratidzika senzira inobudirira uye inodiwa yekuzivisa vanhu nezvehutano hwehutano hwemaitiro avo ezuva nezuva. Semuenzaniso, vhidhiyo neCent for Science muHurumende Inofarira (CSPI) inonzi Sugar Bears inopa shoko risina maturo pamusoro pemigumisiro yakaoma yehuga hwakawanda mukudya.
Kubatana Kwemazuva Akareba Pakati Pepanzvimbo Vanotsvakurudza uye Coke
Coca-Cola yakave nemakore ekufambisa nzira yavo yekugarisana nemasangano evanhu, uye magurukota avo ndevamwe vekunakidzwa zvikuru munhoroondo yekutengeserana. Kubatana kweCoca-Cola kunozivikanwa uye vanhu vanobva pamashambadziro, akadai semapurisa epurasitiki , vanozivikanwa munyika yose uye vanofarira zvikuru. Coca-Cola ine bhandi rakadzika revaiti vatsigiri vanoshingaira vanoita mabasa ehupfumi evanhu akagadzirirwa kupa zvikonzero zvekutendeseka kwema brand izvo zvinowedzera kunze kwechigadzirwa chacho pachako. Zvose izvi kuwedzera kufara kwechirongwa chacho zvinotarisirwa kukonzera mhepo yakaipa uye kutamisa zvakare avo vanozowa kubva kuChoke bandwagon kana zvisingatongoratidzi kufara kuti ive nayo .
The Center for Science muHurumende Inofarira (CSPI) iri kuita mhirizhonga yehupfumi. Mharidzo yavo yepawebsite inotevera pasi uye vhidhiyo inowanikwa nehukama kune Facebook , Twitter, Pinterest , Google+ .
Bhizinesi guru makambani ane mabhiriyoni emadhora kuti ataure nyaya yavo, asi isu tine mumwe. O-uye tine chokwadi. Batsira Real Bears kuparadzira chokwadi pamusoro pe sodhi nekugovana firimu. Facebook it. Tweet it. Pin it. Google + iyo. Tumira tsamba iyi kune shamwari dzako nehama. Ratidzai kuchikoro. Gara pasi uye urione iyo nemhuri yako yose. Ita usiku hwemagetsi uye uone iyo isati yasvika. Taura nezve The Real Bears pane yako YouTube kuratidza. Ikoshesa iyo pawebsite yako kana blog. Iva nazvo. Iwe ndiwe mutumwa. Kugovera ndiyo nzira chete yatinofanira kuita kuti chokwadi chisina kufara pamusoro pesoda chinosvika kunyika.
Stuart Kronauge weCoca-Cola munguva pfupi yapfuura akati, mumashoko akagadzirwa, kuti,
"Kuwedzera muviri kunonetsa, uye kunoda kushamwaridzana uye kubatana kuti tibatsire kugadzirisa. Tine basa rinokosha rinofanira kutamba mukuedza kuwana mhinduro dzinoshanda kune wese."
Mharidzo yekutengesa inotsigira kuti munhu wose anoda kushanda pamwechete kuti agadzirise dambudziko rekuneta. Chirongwa chekutanga chezuva ndechekuvimbisa kuti munhu wese ari mujekiti yekubatana anobvumirana pane tsanangudzo dzinoshandiswa nhengo dzayo. Iyi ndiyo imwe nzvimbo inonyanya kukosha iyo mhirizhonga weCoca-Cola inowanikwa . Iyo Coca-Cola Company inogona kuva nevatengi vayo uye vanhu vose vanotenda kuti kuneta kunokonzerwa nekudya makirogiramu akawanda emhando ipi zvayo uye kuti hutano huno hutano huripo kubva pakudya hunogonawo kuwedzera makirasi kubva kune zvinwiwa zvinotapira.
Soda chinokonzerwa nekambani inonzi tractor, Beverage Digest , inoshuma kuti kunyanya kushandiswa kwema sodhi muUnited States kwakadonha kubva muna 1998. Izvo zvinoshamisa here The Coca-Cola Company nevamwe vanoita zvinwiwa zvinodhaka vari kutya vanotya?