Izvi "zvinonaka zviri nani, chokoreti isina mhosva" mishandirapamwe yakabudirira zvikuru nevamwe vevanyori vanoita mashizha muUnited States kuti vanhu havana kumbomira kufunga kuti zvishomanana makiriyoni zvaireva chaizvo kuti vaibhadhara mari shoma kuti vachengetedze makambani emagetsi the black.
Pamberi Kudonha Slow-Moving Product, Edza New Spin
Kana chinhu chisina kutengesa zvakanaka, pane chikonzero. Iwe unogona kunge wakanyanyisa zvaunoda, wakazvitengesa zvakakwirira kwazvo kuti uwane makwikwi, kana uri kuedza kuzvitengesa kumusika usina kunaka. Asi mazhinji mazano makuru nemishonga zvinokundikana pamusana pevarombo, vasina kukwana, kana kuti kushambadzira kusina kunaka kwekutsvaga kunogona kugadziriswa nyore nyore nenzira itsva uye itsva. Kutanga kubva pakutanga nechitsva chigadzirwa chinokurudzirwa, nguva, nemari. Usati wadzokera kumakero mana, funga semuchengesi uye zvibvunze "Ndingagona here kuwedzera mhepo kushoko rangu chokoleti?"
Kuisa Tsvina paZvirocketing Costs
Kana kutengesa kudonha nokuti iwe unoda kukwidza mitengo yako, funga kuita chimwe chinhu kugadziriswa kwave kusingaiti- kuva wakatendeseka pamusoro pekuda kwako kuwedzera mutengo- zano rakashanda kuna Ben naJerry.
Izvo zvakakurumbira, premium ice cream brand, Ben naJerry , inongotengeswa mune zviduku zvishoma nokuda kwechikonzero.
Pamusana pemari yezvinhu zvavo zvepamusoro-soro, zvinenge zvisingakwanisi kutengesa hafu yegaloni zvishoma kudarika $ 10 - chimwe chinhu chinowanikwa nevatengi. Muna 2009, apo mari yezvivako yakawedzerwa, makwikwi, kusanganisira Haagen-Daz, vakatanga kutapudza kukosha kwechigadzirwa mumapendi kubva paawa 16 (yechokwadi pint) kusvika maawa 14, asi kuchengetedza mutengo wakafanana.
Kuchinja uku kwakaitwa pasina kuzivisa vatengi, uye nenzira yakadai yekunyengedza, uye Ben naJerry vanocherechedza pakarepo. Panzvimbo pekudzikisa mapepa avo pachavo, vakabata nguva iyo kuti varatidze pachena kuti haugoni kudana maune ounces a pint uye akafumura maitiro ekunyengera emamwe makambani. Apo Ben naJerry vakagadzirisa matengo avo, kutengesa hakuna kudonha.
Kutengesa Nenguva Yese Yese
Kutengesa basa nokuda kwezvikonzero zvakasiyana-siyana, asi heuno munhu akangwara kutarisa kutengesa kusundira zvishoma zvinotengesa zvishandiso kubva paheferi. Munguva yekuderera, vatengi vanonyatsocherechedza kuti madhora avo anoenda uye kutengesa kutengesa kunogona kunge kusina kukwana kuti vaite kuti vabudise makadhi avo emakadhi. Asi kana iwe uchibatanidza kukurudzira mutengo nemuoneki wekuona kuti uwedzere kukosha kwechimwe chinhu iwe ungawana zviri nyore kuvhura chikamu.
Isa chikwata chepamusoro, chakakwirira chezvinhu zvakatengeswa zvakatengeswa pedyo nechigadzirwa chakashata chemari yakaenzana. Kana iwe uchitamba bhizinesi re -e-commerce , unogona kuwedzera mabheji emakona anoratidza "zvakaderera" zvishandiso zvakafanana. Vanhu vachatarisa mutengo wekutengesa uye unonyanya kukosha pavanoona kuti mari yakafanana iyo inowanikwa mutengo wezvinhu zviduku.
Imba Yakashamisika Imwe Inoshambadza
Mr.Clean sales akanga achidonha; Kuwana kushamba kwekutengesa kutsva kwakaramba kwakasimba.
Muchenjeri yekutsvaga kutengesa, panzvimbo yekudzokorora naVaMuchenesheni Wakachena, Proctor naGamble vakawedzera Gain kunhuwira kune mutsva Mutsvina Chigadzirwa chinopa vatengi chisarudzo chitsva.
Upselling - The Last Minute Spin
Savvy Internet vatengesi vanoziva kuti "upselling" imwe nzira yekuendesa zvinhu. Wati wambotenga chimwe chinhu paIndaneti chete kuti utarisana nevechirongwa chinoratidza chimwe chinhu chaungada here? Iyi tsika inotumidzwa se "upselling."
Sarudza pizza paIndaneti uye iwe uchabvunzwa kana iwe uchida saladhi, dessert, kana sodas. Raira kubva kuAmazon uye uratidze kuti ndezvipi zvimwe zvinhu zvakafanana zvinowanikwa nevanhu. Kutengesa kunogona kuonekwawo kureskitiro dzezvitoro ikozvino kana iwe uchibvunzwa kana iwe uchida kugovera kune chinokonzera, kana kunyange nezvinhu zvakanyatsoiswa mumabhuku kuti zvinyengere.
Sezvo chero mutengesi achakuudza, kuiswa muviri kwechinhu chero chipi zvacho chiri muchitoro (kurudyi kusvika pahefu refu) kunogona kuita kana kuputsa chigadzirwa.
Uye mharidzo yaro inokosha zvakare. Kana vatengi vasingatengi chimwe chinhu, varatidze chimwe chinhu chitsva pamusoro pechigadzirwa - kushandiswa patsva, chinhu chitsva, kana kuipa mukuratidzira mutsva.
Itsva uye Kuvandudzwa
Yatsva uye yakagadziridzwa ibakatwa rakapetwa kaviri. Vatengi vanowanzoita majee pamusoro pekuti nei kambani inofanira kuvandudza chigadzirwa kana yakagadzirwa zvakanaka panguva yekutanga. Uye, vanhu vakawanda vanovenga kuchinja kana kunyange kuonekwa kuchinja kwezvinhu zvavanofarira.
Musi waApril 23, 1985, iyo Coca-Cola Company yakabvisa chigadzirwa chayo chekutanga cheCoke ndokutanga "New Coke." Vakatendeka Coke vatsva vakatsamwa, vakavengwa ne "itsva uye yakavandudzwa" kuravira uye kutengesa kwakaderera. Musi waJuly 11, mwedzi inopfuura mitatu gare gare, chibereko chekutanga chakadzoserwa se "Coke Classic."
Iyo Coca-Cola Company yakadzidza chidzidzo chinokosha. Iye zvino, pachinzvimbo chekupa "zvitsva uye zviri nani" shanduro dzinopera shanduro yekare yezvigadzirwa, dzinowedzera mutsva wezvinhu zvakagadzirwa zvinobudirira- Coke zvino inouya mune zvakasiyana-siyana (ane lime, cherry, vanilla yakawedzerwa), uye zvakasiyana-siyana zvinotapira, asi hazvisati zvasvibiswa nemitemo yavo.
Chinyorwa chinonakidza ndechekuti kutanga kutengeserana kwekugadzirisa kushandiswa kweCoke (Classic) kwakakonzera chikonzero chakadai kuti vanhu vakatanga kutora mhaka uye kuvatengesa nokuda kwemari yakanyanyisa, yakawanda nzira yekudhakwa panguva yekudzivisa. Apo vakadzosa "izvo vanhu vaida", vakava magamba uye Sales Coke yakasvika nguva yakareba.
Mishonga inokundikana nezvikonzero zvakawanda - mamwe maitiro akaipa akaipa zvokuti hapana kuwanda kwekutengesa kunogona kukunda (somuenzaniso, ruvara ruvara, ruzivo rwakanaka kune hupenyu huri nani, husati rwugadzikane zvakanaka nevatengi uye rwakakundikana pakarepo.) Asi kana iwe uine chinangwa chikuru, iwe ungangoda kuwana zviri nani kuparidzira mutsva kana nzira yekutsvaga kutengesa kutengeserana mumatunhu akakwirira.