Dzidza zvakawanda pamusoro pevatengesi vakatanga Ben naJerry.
Ice cream is sweet treat that few can resist. Kunyange zvazvo vanilla ndiyo inonyanya kufarirwa muU.S., pane nhamba inoratidzika isingagumi yemarudzi uye vanogadzira. Imwe yevanonyanya kuzivikanwa purveyors ndeyeBen & Jerry's, iyo inowirirana nemafaro anonakidza saCherry Garcia uye Chunky Monkey uye groovy Vermont vibe.
Ndiani ane Ben & Jerry's?
Ben Cohen naJerry Greenfield vaiva shamwari dzevana dzakaberekerwa mazuva mana muBrooklyn, New York, muna 1951.
Iwe unogona kuti ice cream inomhanya mumashure avo. Panguva yegore rake rekuchikoro chesekondari, Ben akafambisa ice cream rori. Mushure mechikoro chesekondari, akapinda uye akadzingwa kubva kumakoroji akasiyana-siyana muNorth West, achizosiya zvidzidzo zvake zvachose kudzidzisa ivhu purazi rinoshanda riri muNew York muAdrondack munzvimbo, kwaakanyurawo mu ice cream-making.
Jerry akatanga pane imwe nzira yetsika. Mushure mokunge apedza chikoro chesekondari, akaenda kuA Oberlin College kunodzidzira mushonga. Jerry aishanda saikamu cream scooper muchikoro chechikoro. Paakapedza kudzidza, Jerry akadzokera kuNew York kuzoshanda semuongorori webazi, achishanda kuchikoro chezvokurapa pasina kubudirira. Munguva ye tech tech yake yekare, akagovera imba yeManhattan naBen. Mushure mekutamira kuNorth Carolina kwemakore mashomanana, Jerry akabatana naBen muSaratoga Springs, NY, uye vakasarudza kupinda mubhizimisi rekudya pamwechete.
Pakutanga, vaviri vacho vaifunga nezvekugadzira mabheji asi vakasarudza kuti zvinhu zvakakodzera zvakakosha zvikuru.
Pane kudaro, vakagara pane ice cream. Vakasarudza Burlington, Vt., Yaiva nzvimbo yakakodzera yekutengesa shopu nekuti yaiva guta rekoljiji risina imba yechris cream. Vakatora madhora mashanu emari yekugadzira ice-cream uye muna 1978 vakazarura Ben & Jerry yekutanga muchiteshi cheGoli cheGurlington.
Kukura kwaBen & Jerry's
Shamba yekutanga ye scoop yakava munharaunda yaidiwa nevanhu vomunharaunda yayo yakawanda ice cream uye yekugadzira zvigadzirwa.
Ben naJerry vakaitawo kuti vave nechinangwa chokubatana nemunharaunda, vachiita musangano wepafirimu usina kupiwa uye kupa zvikoro zvisina kuwanikwa pamusi wekutanga wechitoro, tsika inoramba iripo. Muna 1980, the duo yakatanga kuita pint kuti inotengesa kune vatengesi vemunharaunda. Muna 1981, vakawedzera basa iri.
Bhizimisi rakawedzera zvikuru. Muna 1983, kambani yakavhura yekutanga isiri yeVermont franchise muMaine uye yakasaina chibvumirano nekambani yekuparadzira kweBoston. Zviratidzo zvakasvibiswa zvakasimbiswa muma1980 - kusanganisira New York Super Fudge Chunk naCherry Garcia - uye ne1979 kutengesa kwaiva ne $ 32 mamiriyoni. Muna 1988, Mutungamiri Ronald Reagan anonzi Ben naJerry veUnited States Small Business yegore, uye pakuguma kwegore, kambani iyi yaishanda mabhizinesi mumatunhu 18.
Creative Flavors
Chimwe chikonzero chekuzivikanwa nokukurumidza kwaBen & Jerry kwaive kwakasiyana-siyana kwekunakidza. Zvose zvinofadza zvitsva zvakagadzirwa naJerry, kazhinji pasina mhando yekutsvaga . Mamwe makumi mapfumbamwe emafuta ekufambisa zvinosanganisira Chunky Monkey, Rainforest Crunch uye Economic Crunch, izvo zvinonzi Ben & Jerry vakashandira pasina rusununguko paWall Street mushure mekuparara kwemusika weOctober 19, 1987.
Kukura kurwadziwa
Nzira yekambani iyi haisi nguva dzose yakaoma sezvinoita ice cream yayo.
Ben & Jerry vakatarisana neHäagen-Dazs pamusoro pekugovera kodzero, zvichikonzera kutongwa kumubereki weHäagen-Dazs, Pillsbury Company, pakati pe1980. Sezvo kukurumidza kwekambani kukura kwakaramba kuchienderera mberi, zvakava pachena kuvasisheni kuti vangada mumwe munhu ane bhizimisi rezvebhizimisi kuitira kuti bhizinesi riite. Mushure mokubvumira vatengi kuti vashandire basa mu "Yo! Ndini Mumiririri Wako Mukuru "kukwikwidza, kambani muna 1995 yakasarudza Robert Holland, mhare yeMcKinsey & Co. Ironically, Holland yakawanikwa nechitsvaga chekutsvaga, kwete kuburikidza nemakwikwi.
Kubhadhara kweHholland kwakaita kuti kambani iende munzira. Ben naJerry vakanga vashandurwa nemifananidzo. Pakanga paine hanya kuti kambani yaizorasikirwa nehutungamiri husina kukodzera uye humwe hutsika pasi peutungamiri hweHolland. Ben & Jerry vaigara vaine purogiramu yakaoma yehuwandu hwehutungamiri hwehutungamiri hwayo, iyo yaifanira kuputsa apo yaitenga Holland.
Uyezve, Ben & Jerry vaifamba munguva yakaoma mumusika. Kunyange zvazvo kambani yakanga yaita zita rayo ne wacky flavors uye chunky mix-ins, inonyanyozivikanwa ice cream flavor muAmerica yaiva-uye inoramba iri - plain vanilla. Imwe yakasununguka yakabudisa mutsara we "Smooth, No Chunks!" Zvinovhenekera kutora chikamu ichocho chemusika icho chaisarudzira kunakidza kunakidza.
Kunyange zvazvo guru-premium ice cream yemukati yaive ichikura, ndizvo zvaive mumakwikwi. Häagen-Dazs naDreyer vaiva vatambi vakuru. Ben & Jerry vainge vatengesa zvimwe zvayo kuDreyer's kuti vasvike kune vatengi vari kumadokero kweU.America Zvino sezvo Dreyer ainge ava kunyanya kukwikwidzana, Ben & Jerry vaifanira kunetseka nezvekuvimba kwaro kune mumwe makwikwi ekugadzira nekuparadzira.
Holland yakaderera muna 1996. Gore rakatevera, Perry Odak akava mutungamiri mutsva, uye kutengesa mugore iroro kwaiva madhora 174 mamiriyoni. Mukupera kwegore ra1999, sangano rakaratidza kuti rakagamuchira chiziviso chekufadzwa kubva kune dzimwe makambani makuru, uye muna 2000 guru guru rezvokudya Unilever akatenga brand yaBen & Jerry ye $ 326 Mamiriyoni, kunyange zvazvo dhizimusi raida kuti Ben & Jerry vashande zvakasiyana kubva kune imwe Unilever ice cream brands.
Nzvimbo yehutano paBen & Jerry's
Iyi urongwa hwakasiyana-siyana hwakabvumira Ben & Jerry kuti arambe achiita bhizinesi rayo nenzira yakagadzikana yevanhu, iyo yakanga iri chiratidzo chechiratidzo chechiratidzo kubvira pakatanga. Mimwe mienzaniso yebasa iri inosanganisira:
- Chikafu chepakutanga che scoop chakaitwa nezvinhu zvakare zvakare
- Kusika kwe " Green Team" muna 1989, vachitarisa dzidzo yezvakatipoteredza mukati mekambani
- Ibhasi yebhazi ine zvigadzirwa zvezuva
- Kushandiswa kwemukaka usina mahomoni mune zvigadzirwa zvawo
- Kuzvipira kugadzirisa doro rakasimba uye remvura, kudzokorora, uye kuchengetedza mvura uye magetsi pane zvivako zvekambani