Sezvandiri kushanda nevatengesi, ndiri kucherechedza mafambiro apo mazwi akawandisa marita uye mari yakawanda inoshandiswa zvakasiyana, asi haisi mitemo inoshandurana. Kunyange zvazvo vari kuenzanisa mitero yakafanana, Gross margin iri kuenzanisa% (kana $) yekuenzanisa kwechigadzirwa chemutengo kumutengo wayo wekutengesa. Kunyange zvazvo Purogiramu Yakawanda iri kuenzanisa% (kana $) yebatsiro kubva kutengeswa kwechigadzirwa.
Kutanga, iwe unofanira kunzwisisa kuti zvose izvi mazwi anogona kuverengwa se $ $ kana%.
Zvechokwadi, pandakanga ndiri COO yekambani yezvitengesi, ndaiwanzotarisa mutengo wakazara mune zvose zve $ uye%. Chikonzero chacho ndechekuti zvizhinji zvezvigadzirwa zvaiva nechepamusoro-soro%, asi mutengo wokutengesa waiva wakaderera zvikuru, kuti chaiyo $ s yakagadzirwa kuti iite bhizinesi yakanga isiri iyo yakawanda. Mune mamwe mazwi, ndinogona kufara zvikuru kuona 65% mazamu pane zvishandiso, asi zvigadzirwa zvakangoita 10% zvekutengesa kwezvose muzvitoro. Saka zvinonakidza kuona zvigaro zvepamusoro, asi zvinogona kutsausa.
Gross Profit
Purogiramu yakawanda ndiyo yeZvitswa Zvose zvisingakoshi mari yekugadzira iyo mari. Mune mamwe mazwi, purogiramu yakawandisa inotengeserana kudhura mari yezvinhu zvakatengeswa. Inokuudza kuti mari yawaizoita sei kana iwe usina kubhadhara zvimwe zvakadai sekubhadhara mari, kubhadharwa, zvishandiso, nezvimwe. Saka zvinoita seizvi
Kutengesa - COGS (Mari Yezvinhu Zvinotengeswa = Kubhadhara Zvikwereti $
Mitemo yeGAP inoda kuti pfuma yakawanda iparadzwe uye yakanyatsonyorwa pazvinyorwa zvose zveP & L, saka izvi ndizvo zvaunoda kuziva.
Gross Margin
Gross Margin ndiyo Gross Profit calculation kubva kumusoro yakaparadzaniswa neZvose Sales. Saka, kana dare rako raita $ 500 000 mukutengesa uye raive ne $ 250,000 mubhadharo yakazara, saka iwe une chikamu chakakura cha 50% ($ 250,000 / $ 500,000.)
(Kubhadharira Zvibereko / Kutengeswa) x 100 = Marginal Gross%
Chimwe chezvinhu zvinokosha zvekuongorora uku ndehutano hwezvitoro.
Semuenzaniso, kana Chengetedza A neB iine mutengo mumwechete, asi Chengetedza yeAA yemukati yakazara 50% uye muchengeti weB Store B ndeye 55%, ndeye doro iri nani? Mubvunzo mubvunzo. Panyaya yekushanda pamwe nekugadzira, Bhinda B ndiye anokunda. Asi, Chekuchengetedza B inogona kuva nechepamusoro kwepamusoro yebhadharo kana kubhadhara vashandi vayo $ 2zve paawa kupfuura Store A zvokuti kunyange zvazvo yakaita 5% zvekare mumutsetse wakakura, yakaramba ichiita yeNet Profit yakafanana yegore.
Iye zvino chikamu chekupedzisira chingaita sechinotyisa, asi hachisi. Kana ndiri kutengesa terevhizheni uye ndine chikamu chakakura che 30% uye mutwi wangu ari kutengesa maTV asi ane chikamu chakawandisa che 40% zvinoreva here kuti ndiri kuita chimwe chinhu chakaipa? Zvichida. Chinhu chinokosha kuona pano ndechekuti nokuti une chikamu chakakwana% kuti uchitaure zvakare, zvinokuita kuti usiye uye uongorore zvawakave uchiita, handizvo here?
Shanduro inogona kuva nemuganhu wakakura, asi mari shoma. Kana kuti yakadzika midzi, asi yakakwirira mari. Chero nzira, mathemoni anogona kubuda zvakafanana paP & L. Pose paunoenda kubhangi kune chikwereti kana mutsara wechikwereti, mbiri idzi idzi dzinenge dzichikosha kubhangi. Vachazokwanisa kukurumidza kukurumidza kana dare rako richikwanisa kubhadhara chikwereti chinoenderana nemari yako yakawanda uye mari yakawanda.
Nharo yekupedzisira, iyo inonyanya kukonzera pamuganhu wakazara muchitoro chako ndiko kutengesa kwako. Ndave nevakawanda vatengesi vanonditaurira kuti vhiki yepamusoro yakange yakadii nokuti vakange vane hurukuro yekutengesa. Asi, izvi zvinongoreva kuti vakapa boka rekumucheto. Somuenzaniso, enzanisa mabhii maviri pasi apa:
| Sales | Gross Margin | Gross Profit |
| $ 10,000 | 30% | $ 3,000 |
| $ 7,000 | 50% | $ 3,500 |
Zvamunoona zvinoratidzwa pano ndezvokuti $ 3,000 mari yakawedzerwa yevhiki yekutengesa yekutengeserana yakabhadhara mari shoma shoma pane imwechete yevhiki vhiki yakapfuura apo pakanga pasina kutengeswa. Saka, apo iyo yakashambadza yekutengesa ivhu inoita kuti tifare, apo inouya pakushambadzira, inouya nemutengo.
Chimwe chinyorwa, vazhinji vanyori vanoona nezveNet Pure Rega, iyo inoratidzira huwandu hwemari inobhadharwa iwe yakagadzira PASI zvose zvinodhadharwa zvakabhadharwa. Zvakare, vazhinji vatengesi vanogona kuva vanobhadhara zvikuru, asi vanozviisa mukutengesa kwakaipa kana kukundikana kutarisira mari.
Saka mutengesi anogona kuva nemakona akanaka kwazvo munyika, asi iwe unodawo kuziva nzira yekugadzirisa mari yekubudirira. Pashure pezvose, mukutengesa, mari ndeye mambo!