Iwe unonyatsoziva nhoroondo dzinokosha dzaunoda kushanda nadzo uye zvino iwe unonyatsotsanangurwa nekutengesa kwako. A-based marketing marketing isarudzo inotarisa pane tsanangudzo yezvinyorwa.
Mushandirapamwe wokutsvaga unoshandiswa kusvika kune izvi zvinotarisirwa zvikwata ndewemushandirapamwe wega wega unoitwa nechinangwa chokuvhara maitiro. Sangano rekutengesa rinoshanda pamwe chete neboka rekutengesa kuti rione matanho makuru uye zvadaro kushanda kuisa purogiramu yekutengesa nemashoko anotarisa vanhu vanoita zvisarudzo zvinokosha kune avo venyaya dzinotarisirwa.
Nhoroondo yekutsvaga mabhuku inoda kuti kugadziriswa kwekutengesa uye kutengesa kuti iite. ABM inowanzouya nekutengesa nemakwikwi ekutengesa pamwe nokuti vane chinangwa chakafanana -chengetedza iyo nhoroondo. Iyo nzira inogadzirisa iyo inobatanidza munhu oga kutengesa uye kutengesa kushanda. Chinokosha chekuchengetedza nyaya-kutengesa kuendesa shoko rakanaka kumunhu chaiyo panguva yakakodzera. Kutsvakurudza kunoratidza kuti kushambadzira kwekambani kunoshanda; vanopfuura 50% vevatengesi veB2B vari kuongorora imwe nhoroondo-pilot.
Nheyo-Kubva Kutengesa Kubasa Inoshanda Sei?
Nhoroondo-yekutengeserana inotarisa kune imwe-kune-imwe kutengesa pazheji yepamusoro pakatarisana neutungamiri wepamusoro.
Matanho eAABM anotarisa seaya anotevera:
- Ziva uye tarisa majekiti makuru evanhu.
- Tsvaga kushandisa uchitsvaga kutengesa nemashandisi ayo Your Buyers ari kushandisa (kushandisa: mafoni, video, social, kuratidza.)
- Chinangwa ndechokuti vasvike sevamwe vanoita zvisarudzo sezvaunokwanisa munhoroondo.
Iwe unotarisana sei nekambani inozivikanwa?
ABM inoshanda kuburikidza nekutsvaga zvinyorwa zvepadijititi yakadai seIndaneti yePI kana teknolojia yakakonzerwa nekiokie kuti iende kuakaona yakarongwa. Iwe uchawana kukosha kukuru neA ABM Platform iyo yakabatanidzwa muRRM yako kana kutengesa automation tool. Dzakakurumbira ABM mapurisa anosanganisira Demandbase uye Terminus.
Kubatanidza kunoita kuti iwe usarudze matanho aunoda, uye inotanga mitambo yakawanda yemakambani kune dzimwe nzvimbo dzakasiyana-siyana sefoni, zvekugara, vhidhiyo, uye kuratidzwa. Izvi zvinopa mukana wakaisvonaka wekuti usangovarega vaite newe nemitemo yavo asi kuti uedze zvakare kuti mashoko anoshanda uye ndeapi asina.
Ndechipi Kusiyana pakati peApt-based Marketing uye Content Marketing?
Nhoroondo-yekutengeserana nekugadzirwa kwezvakagadzirwa zvinhu zviviri ndezvimwe nzira dzinoshandisika dzekutengesa iyo makambani ari kushandisa.
- Kugadziriswa kwekutengesa inzira yekutengesa iyo inokwezva mune tarisiro iyo inofarira mune imwe nyaya inobatanidza nemasaiti kana michina yaunopa. Zviripo zvinogona kuva nemamapepanhau, mafirimu, infographics, blogs, nezvimwe. Zvinoda kushanda nesimba asi zvinogona kukohwa mibayiro mikuru kana yakaitwa zvakanaka. Inovaka rukudzo rukuru rwebhizimisi uye chiremera kwenguva. Zvisinei, zvinogona kuva zvakaoma kufanotaura hutungamiri hwehutungamiri, kana huripo, kuti zvinyorwa zvako zvichange zvichisvitsa. Unofanirwa kunge uchienderana nekushambadzira kwekugadzira, uye haisi imwe nzira uye yakaitwa. Usasvike zvinotyisa rockstar zvinyorwa uye urega unhu hwehuwandu hunodonha nokuti iwe unopedza nguva kana iwe unoshungurudzwa nemazano. Kugadzirwa kwehutano hakusi nyore sezvazvaiwanzovepo sezvo munhu wese ari kubudisa nekupa zviripo zvekununura, kuitira kuti iwe unofanira kuwana nzira yekufadza uye kumira kunze kwevanhu kana zvasvika kune zvako.
- Nhepfenyuro-based marketing inotarisa mukugadzira zvigadzirwa uye maitiro ekutengesa ayo anongororwa kune dzimwe nhoroondo uye makambani akave akaonekwa senzira yebhizimisi rako. Nekutengeserana kwebhuku, iwe unonyanya kutsvaga makambani aunotevera nemushandirapamwe wako uye meseji. Iyi nzira ichakubatsira kuenzanisa kutengesa kwako uye mapoka ekutengesa uye kutya huri nani huri kutungamirira kubhizinesi rako. Zvinyorwa zviri nyore kubudisa nokuti zvakananga uye iwe unogona kushandisa teknolojia yekutsvaga iyo makiii makuru kunyanya. Zano rakananga rinoreva kuti shoko rako rinofanira kunge rakarurama, uye hapana nzvimbo yekukanganisa.
Imwe iri nani pane imwe here? Izvo zvose zvinokosha kana zvasvika pamagadziro ako ekutengesa. Iwe unogona zvakare kugadzirisa zvakare zvinyorwa mukati megadziriro imwe neimwe ne tweaks shomanana, naizvozvo hazvirevi zvakapetwa kaviri basa rokubatanidza zvose zviri zviviri mukati mekutengesa kwako.
Inzwi Rakaoma, Zvakadini NeBhizimisi Rhoma?
Munguva yakapfuura, kutengesa mabhuku kunotsvaga kwakagamuchirwa uye kwakagamuchirwa pakati pehukuru kune mabhizimusi makuru nekuda kwekombiyuta inodiwa uye zvigadzirwa. Ndizvo zvakadaro zvakadaro nhasi? Kwete kana iwe uri bhizimisi duku iro rinogona kutarisa pane zvinyorwa zvaunoda kutarisa. Kana iwe uchikwanisa kuita izvozvo, tangotevera matanho aya, uye iwe uri munzira yako yekushandisa kushandiswa kwekatekiti:
- Ita yako ABM Strategic: Iwe unoda urongwa uye chinangwa chakajeka. Chii chaunoda kuwana kubva pakushambadzira kwezvinyorwa? Iwe unoda kuziva zvinangwa zvako nokuti chinangwa chisingazivikanwi chimwe chausingazofi.
Ziva Nhoroondo dzeKizvi Yako: Ndezvipi nhoroondo dzinokosha dzaunoda kutsvaga? Usangofunga nezvebhizimisi idzva; funga nezvevatengesi varipo kuti iwe unenge usina kurashikirwa naye. Tanga zvishoma; zvichida 5 - 10 nheyo dzinokosha, kutanga, idana iyi beta yako uye shandisa 1 kana 2 kuti uite zvakanaka mushandi wako. Sezvaunoita zviri nani, wedzera.
Simbisa Chete Yenyu: Chimwe chezvikomborero zvikuru zveAABM ndechokuti iyo inofanidza kutengesa nekutsvaga maqembu. Ziva mabasa uye chengetedza nguva kubva pakatanga kutevera. Itai kuti mutengesi mukutengeserana uye muwane kubatanidzwa kubva kutendi yako yekutengesa pane zvarongwa zvehupenyu.
Vatungamirire Pamasangano: Paunenge uchishanda pamishumo, ita zvekugarisana nemakwikwi ako makuru. Vatevere ivo pamagariro evanhu vanoita zvekugarisana uye vanobatana, vagovana zvinyorwa, nekubatana. Chinangwa chako ndechekuvaka ukama uye kuratidza kuti uri munhu.
Unyanzvi Mharidzo uye Tsvaga Chiteshi: Zvaunofanirwa zvinotaurira majeti ezvamakaona, uye hapana nzvimbo ye generic fluff pano. Kana iwe usingabatanidzi, unovanyengedza. Iwe unogonazve kugadzirisa zvigadzirwa zvekare, asi iwe unoda kuzvigadzirisa nokuda kwekodha dzekodhi dzawakatsanangura. Ziva zviri mukati uye chiteshi. Kukosha hakusi kusarudza pano; ndicho chikonzero. Iwe une shot rimwe, ita kuti zvikoshe nguva yavo. Shandisa nzira dzakasiyana-siyana uye ushandise zvakasiyana-siyana zvemashoko, asi ingoyeuka kiyi ndeyokuti mharidzo yose iri pamusoro pavo.
Gadzirisa uye Gadzirisa Maakaiti: Tsvaga kuti iwe uchafanirwa sei uye iwe uchatarisira nhoroondo. Ita zvinotarisirwa apo apo kamba huru inova yekambani yekudzidzira yakakodzera (MQA). Ziva apo iyo nhoroondo inova MQA uye apo ichaendeswa kunotengesa.
Ongorora uye Kuyera
Neimwe nzira yekutengesa, kutarisa uye kuenzanisa zviyero ndizvo zvinokosha zvekubudirira kwechirongwa. Tarisa pane zvinotevera:
- Reach: Mishandirapamwe yako inosvika kumabhuku akakodzera nevanhu here? Chengetedza nhoroondo idzva dzakasvika uye dzakagadzirwa kubva kuABM yako mushandirapamwe.
- Kuchinja Vari kukunyorera pane chikwata chako, kupedza mafomu, kukumbira demo, kana kushanyira webhusaiti yako? Dhonza mu web analytics yako, ita reverse IP rekuona uye ona kana kune chero webhuti yepawebhu kubva kumakwikiti ako makuru. Shandisa maitiro ako ekutendeuka kuti uwedzere marashiro ako. Kana kutendeuka kwako kwemasiteri kwakadzika, shoko rako ringasave riri kuita kuti iwe unzwe zvaunoda, uye ingangodaro nguva yekuita kuongorora kweA / B.
- Kuita mhiko: Ndeipi nzira yekubatana yemakwikwi ako makuru? Varipi vari kuita newe? Icho chibvumirano chakaenda kumusoro kwechinguva here? Edza basa reakakosha makuru uye zvavanoita newe. Izvi zvichabatsira kuziva kana mushandirapamwe wako uri kutungamirira chinangwa chako uye chinangwa chako. Icho chinyorwa chepakati; mabhizimisi achawanzogadzirisa kambani yakakodzerwa yakagadziriswa inobva pakuita maitiro.
- Ita Simba: Uchishandisa ABM, unofanira kukwanisa kupfupisa ruzivo uye chikwata chekutsvaga rwendo rwomutengesi. Mukudzoka, izvi zvinofanira kupfupisa kutengeswa kwako kwose. Ndezvipi zvakabatanidzwa zvakatora kuchengetedza musangano kana kontrakiti? Kutengesa kwako kutengesa kwese kunogona kushanda senjiro yehuwandu yemakambani ako-based marketing marketing.
Marketing Technology Zvishandiso zvinobatsira
Sezvaunogona kuona, zvakawanda zvinowanikwa mukutengesa-based based marketing; zvinogona kuoneka zvakanyanya kukura pakutanga, uye apo iwe unogona kuzviita iwe pachako, pane zvigadzirwa zvakasiyana-siyana zvaungatarisa nazvo. Semuenzaniso, makambani akawanda ari kuita nheyo-based marketing marketing ine zvinotevera mubhokisi ravo rekutengesa:
- Predictive sales analytics uye sales intelligence: Kushandisa chigwaro ichi, unogona kuunganidza dhepfenyuro pamusoro pehuwandu hwevanhu, webhutaneti pamusoro pevashandisi, maakaunti, uye kusarudzwa kwenyaya.
- Mutungamiri wekutungamirira uye kugadzirwa kwekutsvaga: Chigadzirwa ichi chinokonzera kupesana pakati pekutungamirira uye nhoroondo. Iwe unogona kuvashandisa kuti uwane mazita ezvinyorwa zvinotarisirwa, kuchengetedza maverengi pamigwagwa yakawanda, uye kurondedzera pamusoro pehuwandu hwehuwandu hwekambani yako yekutsvaga mushandirapamwe.
- Kugadziriswa kweChirangaridzo uye Kuita Somunhu: Ichi ndicho chigadziro chauchavimba nacho kana iwe uchida rubatsiro rwekutarisa nyaya dzinofarira muhupenyu hwako, kana kuti ungaziva sei zvinyorwa zvinokosha kune imwe nhoroondo.
- Ad Ad Serving and Retargeting: Iyo inoratidza uye chikamu chiziviso panzvimbo yebhuku, uye inobva pakubatanidzwa kwenyaya.