Chitubu chinogona kuonekwa sechinhu chisingaoneki uye zvakaoma kuti vanhu vanzwisise kukosha kwechiratidzo chinowanikwa mune kambani. Zvakakosha kana ugere pasi kuti ugadzire mararamiro ehurumende kuti uone kuti chinangwa chako chinosanganisirei.
Inogona kusanganisira marimi ako, logo, kuvhara, mararamiro ekutengeserana, zvigadzirwa zve digital, mavara emhando, nezvimwe.
Icho chaicho chinhu icho vatengi vanoshamwaridzana nemufananidzo wako. Nezvo izvo zvichiti mabhanhire akasimba anotakura zvakakosha zvikuru - regai 'titarise zvinhu zvishanu zvepamusoro-soro zvenyika zvakanzwisiswa neForbes magazine.
- Apple $ 104.3 mabhiriyoni
- Microsoft $ 56.7 mabhiriyoni
- Coca-Cola $ 54.9 bhiriyoni
- IBM $ 50.7 billion
- Google $ 47.3 mabhiriyoni
Brand Development uye Valuation
Mutengo wekutsvaga unoda mari uye zvakakosha kuti uwane kukwanisa kukoshesa kukosha kwechiratidzo kune hutungamiri hukuru nevatengesi. Mabhesi anobatsira kuziva uye kusiyanisa zvinhu nemabasa kubva pamukwikwi. Asi kukosha kunogona kuenzanisirwa sei pahwendefa?
Pane nzira dzakasiyana-siyana dzekutarisa kuongororwa kwechirwere uye vazhinji vavo vanogona kushandiswa. Pfungwa yekukosha inowanzova pfungwa yakaoma kunzwisisa. Izvi zvinowanzoitika nokuti kukosha kunoreva zvinhu zvakasiyana kune vanhu vakasiyana uye naizvozvo haisi pfungwa yechinangwa, uye kukosha kunotsanangurwa nekushandiswa kwayo.
Nzira dzinoshandiswa dzekutarisa uye nzira dzinosanganisira:
- Mari Inotengeswa Mutengo Kuenzanisa: Chirongwa chacho chinokoshesa uchishandisa muwandu wevanhu pachavo mari kana hutsika hwezvigadzirwa zvemari uye zvikwereti. Ndiko kuunganidza kwemari yakakonzerwa kuvaka chivako kubva pakutanga. Zvinhu zvaunogona kuisa pakunongedza mari zvinosanganisira zviitiko zvekutengeserana, kushandiswa kwemari, kudhura kwekugadzirwa kwemakambani, kubhadhara mvumo uye kubhadhara mari. Iwe unogona kushandisa nzira iyi pasinei nokuti iwe wakangobva wakasika marimi kana iwe wakapfuura nenzira yekugadzirisa zvakare chigadzirwa.
Kushandisa kubhadhara mari yepamusoro kunoda kuti iwe uongorore mari yekutsvaga uye udzose mari chaiyo yekushandisa mumari yemazuva ano. Nzira iyo inogona kushandiswa kana iwe wakangoshanda chete kuti uwedzere uye uise brand yako. Chinhu chimwe chete chokuchengeta mupfungwa, apo mari inogona kuunganidzwa uye kushandiswa chiyero haisi kureva kukosha kwezvino. Ikoshi yekushandisa kushandisa iyi nzira yakaenzana nezvakaitika kare kana kutora mari yekodhi.
- Market-Based Based Brand Valuation: Ichi chiyeuchidzo chechigadzirwa chinoshandisa nzira imwe kana yepamusoro yekuenzanisa nekuenzanisa zvinhu zvakafanana zvakatengeswa. Iwe ungashandisa zvakafanana pamakambani ekutengeserana sekutengeserana kwekambani, kufanana kwekambani yekutengeserana, uye / kana kuti mabhizimusi emashekiti. Funga nezvazvo seizvi, kukoshesa kwekakisi-marikirwo emari yekuti marita anogona kutengeswa. Iko mari inoshandisa nzira iyi inokwana kumusika kutengesa mutengo, bhodhi, kana kuti kupa kune zvimwe zvakafanana kana zvimwe zvakafanana.
- Kuwana Maitiro Marongerwo Kuyera: Iyi nzira inowanzotaurwa se "kushandiswa" nzira. Iyo inofunga kukosha kwemazuva emangwana emari inowanikwa iyo zvakananga kune iyo chiratidzo kuti ione kukosha kwechiratidzo mune ikozvino iko kushandiswa. Ikoshi yekuti kushandisa nzira iyi yakaenzana nekozvino inokosha yemari, mari inoyerera, kana mari yekuchengetedza chaizvoizvo kana kutengesa zvichienderana nenhaka.
Mutengo wekutengeserana ndeimwe yezvinhu zvishomanana mune bhizinesi rinogona kupa rusununguko rusingagumi. Sezvaunogona kuona kune nzira dzakawanda dzinogona kushandiswa, izvo zvinoreva kuti hazvisi zvakaoma kushandisa zvikamu zvekuenzanisa chikwereti chekodzero.
Kuti udzivise kushandiswa kweizvi, zvakakosha kuzivisa chinangwa chekuongororwa uye kushandisa nzira yakakodzera nemafungiro ekutsvaga kukosha kwakakodzera.
Ndinofunga zvakakosha kutaura kuti kukosha kwemavara kunogona kunge kuri kunyanya kune unyanzvi kupfuura sayenzi, asi kunogona kubatsira pakuziva uye kusimbisa kukosha kwekutsvaga kwebasa rako.