Consumer Magazines
Magazini emutengi anoshandiswa kune vanhu vose uye vane vanhu vakawanda uye maonero makuru. Mienzaniso miviri inonzi Good Housekeeping and People magazine.
Kuchengetwa Kweimba Zvakanaka (imwe yekare kare mabhuku mabhuku) inosvika kune vateereri vanopfuura mamiriyoni makumi matatu pamwedzi uye nepo iyo inowanzofarira magazini, inofanirwawo shanduro ye "specializing" nokuti ine nhau uye ruzivo rwakananga kumba. Vanhu magazini ine ruzivo rwakawanda rwakafarirwa nekuti runotarisa pane zvakasiyana-siyana zvevatapi venhau (kubva kune vanozivikanwa kusvika kune vezvematongerwe enyika) uye haisi "zvakananga."
Magazini emutengi kanowanzonzi "glossies," kunyanya nevaya vari mukudhinda nyika nekuti vanowanzodhindwa pamapepa akajeka. Izvi zviri chikamu nokuti vatengesi (kubva kuMWW kusvika kuGucci) vanobhadhara mari yakawanda yekuratidzira maitiro avo uye vanoda kuti "vauye kubva peji." Kune zvaro zvemazana emagazini mabhizimusi anobudiswa muUnited States gore negore uye mamwe mabhuku makuru (saVogue) ane hanzvadzi mabhuku kunze kwenyika (kufanana neFrench Vogue).
Pamusoro peflip side, kwete ose magazini emutengi anoshandiswa munyika yose. Vamwe, kufanana neTexas Monthly, vanongowanikwa munzvimbo ino.
Kunyangwe iri nguva Magazini, Men's Health, Rolling Stone kana Elle Decor, vhiki nevhiki uye mabhizimusi emabhuku mabhuku anogona kutengwa kana kubhadhara (pamutengo usingabhadharwi) kana kuwanika mune yepanhau rako rekudya, maguradha kutarisa, zvetani dzenyika seB & N uye dzose dzepamusoro uye zviteshi zvezvitima.
Zvizhinji zve "mafiriji emafambiro ekuenda kana kuenda kune imwe nzvimbo" zvinoshandiswa neHudson News, iro guru guru rezvinyorwa zvemashoko muUnited States.
Trade Magazines
Pedyo nehuwandu hwemabasa ose ane shanduro yekubudisa, kubva paIndaneti News kusvika kuSupermarket News to Advertising Advertising Age (bhaibheri rekushambadzira nyika). Pane chirevo: "Iwe hausi kuverenga magazini yebhizimisi nokuti iwe unoda, unoiverenga nokuti iwe unayo." Ndizvo nokuti magazini mabhizimusi anofukidza nyaya dzinobatsira kune avo vanoshanda munhizha iyi. Magazini emabhizimisi (anowanzotumidzwa se "mashizha" kana "mabhizimisi mabhizimisi") anopa nhau uye ruzivo kusanganisira zvinyorwa zvitsva zvinyorwa, zvinyorwa zvinyorwa uye nhaurirano yeQ & A. Nemhaka yekuti ivo vanobatwa zvakanyanya muzvakagadzirwa, mhizha inongowanikwa chete nekunyora. Zvisinei, mamwe maitiro anoita kumabhizimisi makuru akadaro, semabasa ekubhadhara mari, anowanikwa pane zvivako zvakasiyana semagazini evatengi kusanganisira B & N zvivako.
Vanhu vanofunga nezvemabhizimisi emabhizimisi senzvimbo yekuenda "kutaura nekutengesa" uye kuwana zvigadzirwa zvitsva nemafambiro mune basa rakasarudzwa uye zvakanyorwa mumutauro wevekambani vezvigadzirwa. Zvinyorwa zvakanyorwa nevashanduri vevashandi asi "vanoita" vanobhadharawo vanyori vanozvimirira nokuti zvinodhura mari.
Mhizha, kusiyana nemagazini evatengi, vane zvipingamupinyi zvebhajeti nokuti havasi kudhonza mune zvakanyanya kudhinda madhora.