Zvinhu izvi zvine zvakakosha zvebhizimisi riri kuedza kusimbise kuvepo kwayo mumusika wemunharaunda.
Kusimbiswa pakuedza kusvika kune vatengi, kazhinji nguva refu, vakatendeka vatengi, munzvimbo yebhizimisi inharaunda iri pamwoyo wekutengesa kwekuno . Heano zvimwe zvikamu izvo mabhizinesi aya achada kuwedzera pane zvavanoita mukutsvaga kuitira kuti vasvike kune vanogara.
Kugadzirwa kwemunharaunda kunonyanya kunongedza basa rekugara, chitoro chekunyama kana yekutoro. Zvose izvi zvinotengeswa nehurumende zvinongotarisa (kana zvinofanirwa) pakutevedza vatengesi mune izvo zvakasikwa. Kazhinji, vatengi ava vanorarama mukati memakiromita gumi nemazana emabhizimisi mubvunzo.
Traditional Local Marketing Tactics
Mumazuva asati asvika paInternet, mabhizimisi akawanda maduku akashandisa dzimwe nzira dzakanaka kuti vanhu vaise mukati mavo. Vakagadzira tsamba yekunyora: Kazhinji mazita eaya anounganidzwa pareji apo mutengi akabhadhara. Chero nguva iyo bhizimisi raitengeswa kana kana mutengi aine zuva rekuberekwa, zviri pachena kuti bhizinesi rakatumira email.
(Vakawanda vachiri kushandisa mazita emaimeri, kunyange zvazvo mazita ose ari muzita aripo ari mudura: Vamwe vanobva kunzvimbo dzekutsvaga, ikozvino, zvakare).
Mapoka emigwagwa uye zviitiko zvepanyika vanoverengeka seimwe nzira dzingave dzakatengesa vatengi mumigwagwa. Migwagwa yemigwagwa inoita mabasa akafanana nokugovera mapurisa, samples kubva muchitoro, uye kuisa vanhu kuvanhu.
Zviitiko zvomunharaunda zvinogona kusanganisira rutsoka rwomutsoka runotsigirwa, chikafu chekudya, kana mutengesi wemunharaunda.
Digital Marketing Local Marketing Tactics
Mobile vatengi kakawanda vanotarisa mashoko akafanana nenhamba yefoni yebhizimisi kana nzvimbo paGoogle Maps. Vanotsvakawo mhinduro, kutyaira mazano, uye mamwewo mazita. Nokudaro, muridzi wemabhizimisi anoziva anoisa ruzivo pamusoro pewebsite yekambani, peji yepa Facebook, nezvimwe zvemashoko ezveshamwari. Bhizinesi rinogona kutangawo bhulogi kana kuzvibvumira kubvunzurudzwa nemagazini yepaIndaneti kana blogger.
Kugovera Ma Market yako Yepamisika Niche
Kugadzirwa kwemunharaunda hakurevi kuti bhizinesi rinotarisa huwandu hwevanhu mumusika. Bhizimisi webhizimisi ane pfungwa yakananga pamusoro pokuti ndiani webhizimisi inotarisirwa nevatengi. Chikwata chemukati umo mapurisa e-indie achiuya-uye-achiuya pamusi wekupera kwevhiki achava nevamwe vakasiyana-siyana vanoona vanhu kupfuura nzvimbo yekudyira iyo inotambisa masikati masikati zvakananga kune boka rechechi pamusi weSvondo.
Hapana niche chaiyo iri nani pane imwe, asi kuti ishandise zvakanyanya kushandiswa kwemari yekutengesa, vatengi vemunharaunda vanofanira kuonekwa uye kugoverwa zvishoma muurongwa hwekutengesa . Izvozvi, zvinotarisa kuti bhizinesi rinoshandisa sei mharidzo yekutsvaga pamwe chete nekutengeserana kwayo nemakambani ekutsvaga.
Izvi zvinogona kusanganisira uko bhizinesi rinoparidza. Mushandirapamwe weGoogle AdWords unotarisa vashandisi vemunharaunda unogona kushanda kune rimwe boka asi kwete rimwe.
Pakupedzisira, zvakakosha kushandisa mazvikokota akawanda ekutengesera kuti uende kumusika wako . Kune imwe nzvimbo nzvimbo yeredhiyo, TV, uye kudhinda kushambadzira muzera re digital. Izvozvo zvakati, muridzi wemabhizimisi anofanirwa kugara achiedza mhinduro dzemushandirapamwe. Izvi zvinomubvumira kushandisa mari kune vhidhiyo inonyatsodhonza mumitungamiri uye kudhonza shure kune vhidhiyo iyo isina mabudiro akaenzana.
Icho hachisi chinhu chinonzwisisika kune bhizinesi rekushandisa iyo inobatsira nzvimbo yekwanisi kubhadhara kutengesa kwenyika. Kana bhizimusi rako richireva uye mukati memaira gumi-10/10 yemhizha iroro. Chero kushambadzira kupi zvayo kusingatauri zvakananga nezvinhu izvi uye pamwe nekutsvaga kwemafoni hazviiti kururamisira kwebhizimisi.
Sangano rakanyatsotarisa rekutengeserana rakagadzirirwa kukwidza kune imwe nguva, mari uye ruzhinji rwemagariro evanhu achawana bhizimisi iroro mari yakawanda munguva refu.