Best Retail Innovation, Financial Performance, Leadership, Governance
Maererano neReputation Institute inobvunzurudza husimba, kuzvidzora kunokwanisika. Kunyanya, ivo vanoti, mukurumbira unhu hunokonzerwa nemari inokwaniswa yezvitsva, hutongi, hupfumi, hutungamiri, hutungamiri, uye, kunyanya mumabhizimisi ekutengesa, kunaka kwezvigadzirwa nemabasa.
Kubva pamigumisiro yeongororo yaro yegore negore, Reputation Institute inotsanangurira kukudzwa, kuvimba, kukudzwa uye manzwiro evanhu vese vatengi vane kambani imwe, iyo inowanzofananidzirwa nehuwandu wayo. Uye zvino zvichibva pane iyo nzvimbo dzegore negore, Reputation Institute inopa hutano hwekubvunzurudza kumakambani anoda kuvandudza mukurumbira wavo nevatengi
Muna 2014 Chirongwa chinonyanya kuzivikanwa uye chikwata chakavakirwa pane maonero evanhu vanenge 55 000 avo vakabvunzurudzwa neReputation Institute vachitaurirana nhengo dzakasimba. Muna 2016, kutsvakurudza ikoko kwakachinja zvachose uye 2016 Zvikwereti Zvizere Zvikuru gore rino zvakange zvichibva pakutsvaga kwekutsvaga kwevanhu vanenge 240 000 munyika gumi dzakasiyana siyana kusanganisira US, China, Germany, Russia, neBrazil, pakati pevamwe.
Kune zviyero zvakafanana uye zvakasarudzwa zvinoedza kuenzanisa zvinoratidzika zvisingazivikanisi zvigadziro zvehutano gore negore.
"Vakatengesa Zvikuru Kwazvo" uye nhamba yekunyoresa yakasikwa zvichienderana nemafungiro emakambani ematengesi uye vaongorori vezvitengesi. Ivo "vanoyemura" mari uye mari yekuita mari. "Vakawanda Vanonyanya Kutengesa Vatengi" rwandu rwakasikwa maererano nemafungiro emagweta, maprofesa, uye vakuru vakuru vehurumende, avo vanoita kunge vane zvitendero zvakasiyana-siyana nezve "tsika" zvinorevei.
Nemhaka yokuti maonero pamusoro pekambani makambani ari "Anonyanya Kuremekedzwa" anouya kubva kuvanhu vakawanda, zvichiita sokuti izvi zviyero uye zvingaguma zvaizova zvisingasaruri uye zvakanyanya. Izvi zvingava zvechokwadi kunze kwekuda kwezvinhu zvakagadzirirwa mune chiyero chekuyera pachako.
Chaizvoizvo The Reputation Institute, iyo inyanzvi yekutsvaga inyanzvi inonyanya kuzivikanwa ne "mukurumbira wehutongi" inotaura izvi ... Tichajekesa izvo zvinoita kuti tive nomukurumbira wakanaka, tichakuudza kuti iwe unopesana sei neshoko redu rezita, iwe unogona kuripa mari yakawanda pakati peongororo ye "mashizha ekugadzirisa" masangano, uye gore rakatevera tichakuudza kuti wakazviumba iwe sei kududziro yedu, zvichibva pane chigadziro chatakagadzira kuti tione zvatinokuudza kuti uite.
Ikoko kunoratidzika kuva nechinguva chiduku chemaitiro mune iyo nzira.
Zvinonyanya kukosha pamusoro pemarudzi akawanda emarudzi emarudzi egore pasi rose uye nhamba yekunyoresa, asi, nei zvikwangwani zviri kuverengwa uye zvakatarwa zvinofanira kutarisirwa pamusoro pezviri kuverengwa uye zvakatarwa. Zviri pachena kuti pane makambani akawanda asingatarisi ne "kuva nemukurumbira," sezvo asingambovhiri muPeji 25 yeZvenzvimbo Dzakakwirira Dzakakwirira. Munyika yekutengesa inozivikanwa, somuenzaniso, kuti mutengesi mukuru munyika - Walmart - haisi pose pedyo kuva mutengesi anoyemekedzwa zvikuru munyika yose.
Asi Reputation Institute inomiririra kuti makambani anofanirwa kutarisira nezvekurumbira wavo, achitaura kuti mukurumbira wavo wedhesi inosimbisa kukanganisa kwechirusi pakati pezita nekutengesa. Zvinonzi makambani ane nhepfenyuro yakakwirira paReputation Institute gore negore rine mazita avo "vanogona" kukurudzira zvigadzirwa nemishandiro. Izvi zvinopesana nemakambani ane kuderedzwa kwepamusoro-soro, izvo zvinokonzera "kusada" muvatengi kugadzira kutenga.
"Kufanana" uye "kusada" hazvirevi mitemo iyo inoita ukama hwakasimba pakati pe "mbiri" uye kutengesa. Asi zvechokwadi kambani inonzwisiswa kuva nehutano hwehukama hwehutano, maitiro ekutengeserana emabhizimisi, nehupamhi hwekutengesa zvinhu hazvizviiti iwe pachako kukuvadza pamwe nevatengi vayo uye vatengi vanogona.
Zvinotevera ndezvorwendo rwemabhizimisi emabhizimisi eUnited States akange akabatwa muHotori 25 muna 2016 pagore reRwanda Reputation Institute rainzi "Most Reputable Companies", iro rakabudiswa gore rega rega pamwe ne Magazine Forbes.
Pamusoro peiyo "Inonyanya Kuremekedzwa" runyorwa, nhamba iri muruboshwe rworuboshwe inoratidza hutsika iyo mutengesi mumwe nomumwe akapiwa zvichienderana nehuwandu hwakagadzirwa kubva kuvanotsvakurudza. Zvikwereti mumatare ehurongwa zviripo pane zvinyorwa pasi apa nokuti mapoka emakambani akadzokorora sechinhu chinokosha chemari yavo yose yakaiswa.
Enzanisa na2016 Makambani Anonyanya Kuwedzera Makambani muNyika ane mazita ekunyora kubva kubva muna 2015, 2014 uye 2013. Nezvikamu zvizhinji makambani ekudzosera ayo akasarudzwa kuti "anokudzwa" haashanduri zvakawanda gore negore, kunyange zvazvo nhamba yavo yekuverenga shuffle kumativi ose.
2016 Inonyanya Kuzivikanwa Kuwedzera Makambani Munyika:
1 Rolex
2 Walt Disney Company
3 Google
4 BMW
5 Daimler
6 LEGO
7 Microsoft
9 MWANA
10 Apple
12 Adidas
13. Nike
14. Rolls Royce
17. Samsung
20. Revhi
21. Amazon.com
2015 Nyaya Dzakakurumbira Kuwedzera Makambani Munyika:
1 BMW
2 Google
3 Daimler
4 Rolex
5 LEGO
6 Walt Disney Company
8 Apple
11 Microsoft
12 Adidas
13 Nike
14 Volkswagen
15 Rolls-Royce
16 Samsung
21 Revhi
24 Amazon
2014 Inonyanya Kuzivikanwa Makambani Akawanda Munyika:
1 Walt Dsney Company
1 Google
1 BMW
7 Apple
8 Mercedes-Benz
10 Microsoft
10 Samsung
12 Volkswagen
12 Adidas
19 Rolls Royce
20 Nike
21 Amazon.com
21 Goodyear
24 Giorgio Armani
Most Reputable Reputable US Kuwedzera Makambani muna 2013:
2 Walt Disney Company
4 Google
7 Microsoft
12 Apple
12 Nike
22 Amazon.com
27 Goodyear
50 Dell
65 Ford
68 eBay
80 Starbucks
82 General Motors