Pamusoro peMcDonald's, kune hondo yakasimba yechinzvimbo cheChipiri Chechipiri - dzimwe nguva chaiyo, dzimwe nguva chete nenzira yekufananidzira - pakati peBurger King, uye Wendy's.
Kwemakore, nhengo yavo yehukama maererano nekuzivikanwa, kubatsirwa, nezvimwewo zvakasiyana-siyana zvematriki zvakaonekwa zvichienda mberi uye mberi. Kunyange zvazvo Burger King ave ane nzvimbo dzakawanda kupfuura Wendy's, chimiro chavo mumaziso evanhu kazhinji kacho chave chiri kukwikwidzika kwehondo, pamwe nemativi maviri panguva dzakasiyana-siyana vachikwanisa kuda kuda "# 2 nzvimbo".
The Big Three
Pakati pe "Big Three," hazvina kumbove nekusiyana kukuru pane izvo zvakapiwa pamenyu.Kusina McDonald's uye Burger King, Wendy's haana "sandature" sandwich yakadai seB Big Mac kana Whopper.Wendy's akatanga kugovera chinangwa chakasimba chekudya sandwich pamberi pemakwikwi maviri makuru, asi izvo zvave zvichienzaniswa.Iyo chete yakasiyana-siyana iyo Wendy's inopfuura mamwe makumbo maviri e "Big Three" stool ndeyokuti inoshandisa nzvimbo dzepamusoro. vakabvunza Dave Thomas , muvambi weWendy's, kuti sei vakashandisa zvikwereti zvakakosha, aizopindura achiti, "Dombo Thomas," ndizvo zvinoreva kuti Dave Thomas haazochekeri "vasati vachinge vachinge vachinge vachinge vachinge vachinge vamuseka.
Dave Thomas angave akatumidza kambani yake mushure mekunda kwake Melinda, asi chinyorwa chaWendy chakanga chakafanana naDave pachake. Chiratidzo chake chaive chikafu chepamusoro, chakagadzirirwa kurongeka. Akatanga basa rake secheki muresitorendi iyo yakazova Kentucky Fried Chicken franchise. Dave akasimuka mukati meKFC, achizoshanda pamwe neColonel Harland Sanders pachake, vasati vaenda kuzotanga doro rake rekutanga rekudyara munaNovember 1969.
Munguva yake achishanda naColonel Sanders, Dave akashanda nesimba kuti abatsire kusimbisa mararamiro akawanda, kunzwisisa kuti kana mutengi akakutenda mune marashi yako, kunyanya kuvimbika kwaizove kune bhizinesi rako. Dave akakurudzira kuti KFC idzikise pasi mabiko kuitira kuti kambani iite hurukuro pane chinasaina chikafu chingazosiyanisa ivo nevadzikwi vavo. Akamanikidzawo Colonel kuti aonekwe mune zvimwe zvekutengeserana kwechiratidzo, achitenda kuti kana mutengi aiziva uye aigona kuwirirana naye, vangangodaro vave nekubatana kwechiratidzo. Idzi idzi zvidzidzo izvo Dave akaunza naye kuna Wendy's, uye ndizvo zvikonzero zvikuru nei chiedza chave chakabudirira zvakadaro.
Pakazosvika 1980 kwakange kune 2000 Wendy munyika yose, uye Wendy akanga atanga kuwedzera munyika nekuzarura nzvimbo muJapan. Makore mana gare gare iyo "Ndeipi yenyuchi?" Shanduro yakava yerudzi rwekunzwa, kuisa Wendy pamepu nenzira yavasina kumbofungidzira kare. Sezvo Wendy aenderera mberi kukura zviri zviviri kumusha nekune dzimwe nyika, simba reDave rinotarisa sechiso chekambani yakaramba ichikura zvakare. Pakupedzisira Dave akashandisa mari yake uye mukurumbira kuzarura Dave Thomas Foundation yeAdoption, iyo yaakasika kuti awane "dzimba dzisingagumi, dzinoda rudo dzevana vanorera." Sevana vakagamuchirwa ivo pachavo, ichi ndicho chikonzero chakange chiri pedyo uye chaidiwa nemoyo waDave.
Muna 2002, Dave akapfuura mushure memakore gumi okurwa neCarcinino Cancer. Akasiyira nhaka inoshamisa yekudziya, rupo, uye kushanda zvakaoma. Kubvira pakufa kwake Wendy's aenderera mberi achishanda seimwe yemafambisi ekufambisa mari, uye anoramba ari chetatu che "Big Three" yeBurgers. Dave Thomas 'shoko raive nyore. Akapa zvokudya zvakanaka zvekare zvekare zvevanhu vakwegura, uye zvakashanda.
Wendy's Franchise Information
Chiratidzo chaWendy chinoramba chiri nesimba zvakanyanya. Nokuda kwechikonzero ichocho, Wendy's inoda madhora mazana mashanu nemakumi mashanu emadhora emari nemari inokwana $ 1 000 000 inoshandiswa, uye huwandu huripo huri pakati pe $ 2,000,000 ne $ 3,500,000, Zvose izvi zviri pedyo kana kuti pedo nepamusoro pemabhizimisi, izvo zvinonzwisisika nekodhi yakasimba. Imwe yekutanga yekubhadhara mari, iyo Wendy inoreva se "Bhizimusi Rokubatsira," iri $ 40,000, ane makore makumi maviri, 4% Libhadharo, uye 3.5% Ad Fund mari.
- Initial Investment: $ 2,000,000 kusvika $ 3,5000,000
- Muda weCash Cash Requirement: $ 500,000
- Nekudiwa Nekukosha: $ 1,000,000
- Franchise Mari: $ 40,000
- Kodzero dzeZimbabwe: 4%
- Ad Fund: 3.5%