Ndiani ari kukwanisa kugadzirisa itsva $ 28B yekutengeserana?
Apo 3G Capital Partners yakaratidza kuti iyo Heinz unit ichawana Kraft, iyo intaneti yakaiswa "ketchup pa mac yako uye cheese" yakakwira kumusoro kupfuura gomo rekufungidzirwa $ 49 mabhiriyoni iyo 3G inoshandisa kutenga Kraft. Asi mhinduro pakarepo kubva kune vanhu vepanyika yakawanda yakanga iri maviri - 1) Vanhu vangani vacharasikirwa nemabasa avo? Uye 2) Izvi zvinondibata sei?
Zvichida vakawanda uye zvichida havakwanisi.
Sei "zvichida vazhinji"? Nokuti - mune chero kuwirirana kana kuwana - kambani ichangobva kuumbwa ichawana zvikwereti. Kugoverwa mabasa anobatsira - nheyo dzinokwaniswa, hupfumi hwevanhu, nezvimwewo - huchawana kuti pane mumwe munhu anobva kune imwe kambani inobata basa ravo rimwe chete. Saka, sekusuruvara sezvinoitika, vanhu vazhinji vacharasikirwa nemabasa avo.
Iye zvino, zvichatora nguva kuti uone kuti vangani uye ndiani chaizvo-saka kune mukana wekuti chimiro chezvisikwa (kurega basa, vanhu vanosiya ivo pachavo) vanozvidavirira chikamu cheiyo. Uyewo "zvichida vazhinji" nokuti ... 3G Imba inoshandisa nzira yebhajheti inoita kuti vatungamiri varatidze kuti vanoshandisa sei mari yavo (kutanga pa zero uye kubhadhara mari imwe neimwe) gore negore - panzvimbo yekubvumira bhajeti gore rapera.
Chiitiko chinotitaurira kuti rudzi urwu rwekugadzirisa bhajeti rwakasimba rwakagadzirisa majetsiti emakambani, kukanganisa mavara ekunyora uye kutumira vatungamiri vemapakati pakuteya.
Uye nei "zvichida kwete kuonga"? Nokuti kana iwe usina kupfeka mac yako uye cheese ne ketchup isati yawana, iwe hausi kuzotanga kuzviita iye zvino. Mamwe mavara uye logos achachinja. Asi kune vakawanda vashandi, kuwanikwa kunenge kusina maturo.
Wakavhenekera here apo 3G yawana Burger King?
Zvakananga. (Ndiri kuisa asterisk * pano. Tichadzoka kune imwechete.)
Asi mutoro wekugovera . Oo, kutengeserana - iwe chaizvoizvo unoita kuti chinhu ichi chiite 3G. (Uye imwe kambani inobatanidzwa mukubatana nekuwana basa). 3G iri kushandisa mari inosvika $ 49 mabhiriyoni kuti ipe $ 28 biliyoni yekambani yekambani. Vachatarisira kuchengetera pasi pezvose Cool Whip chivigiro.
Imwe yemikana yakawanda yekuchengetedza iri mukutengeserana. Ndiri kufungidzira kuti kambani ine $ 28 mabhiriyoni mumari inenge inenge madhora mabhiriyoni mashanu emari inoshandiswa kushandiswa. Zvinogadzirisa zvinoreva iwe unogona kuita chimwe chinhu pamusoro pazvo .
Mitero, mubhadharo uye zvinhu zvakadai - izvo hazvisi kuitika (nokuda kwechikamu chikuru). Asi Kraft-Heinz anogona kutevera madhora mabhiriyoni mashanu aya. Kana vachifunga kuti vanogona kuwana 10% nokukurumidza "pasi rakanamatira michero" kuchengetedza, ndiwo madhora mazana mashanu emamiriyoni mazana mashanu emakore ekutanga.
Uye isu tadzokera kune asterisk. * Kana ukashanda kune imwe yaHeinz's kana Kraft's actu providers, iwe ungada kutanga kutarisa mapensela ako nekuchera zvibvumirano zvako zvekugovera. Iko $ 500,000,000 mukuchengetedza iri kuuya kubva kubhadheji yako. Heinz-Kraft achaswedera kune chinangwa chokuchengetedza chakadai:
Simbisai vatengesi
Kushandisa zvisina kukwana ndiyo michero yakaderera-yakarembera pano. Zvivako zveHofisi, masangano ekuchengeteka, kufamba, vatengesi vezvokudya, MRO, nezvimwe zvakadaro - chenjerera.
Iwe ungave uchida kuona kuti chii chinokwikwidza kune iwe kune vamwe vari mumunda mako, kunyanya vamwe vavo varipo veperesi. Uye sezvo Heinz naKraft vari mumabhizimisi akafanana, kugovera vatengesi, vatengesi, vatengesi vekutakura, vatengesi vezvikwata, vashandi vegvumirano - iwe uri pachigamba, zvakare.
Shandisa chibvumirano chekugumisa
Yeuka chibvumirano chawakasayina naHeinz kana Kraft? Iwe wakashamiswa kwazvo kuva umwe wevanyengeri ivavo kuti iwe wakauraya chibvumirano ichi pachinenge chiri muchidhinda. Unogona kuitsvaga uye uone chirevo chekugumisa.
Ko mumwewo (Heinz kana Kraft) anogona kupedza pasina chikonzero here? Kana zvakadaro, iyo ndiyo zvibvumirano zvavanotanga kutarisa pakutanga. Izvo zviri nyore kudarika. Zvakare, tanga kutora rondedzero yako yezvikonzero nei iwe uchifanira kuramba uri pane yavo itsva yakagadziriswa yekutengeserana.
Verengera
Iwe unoda kuramba uri mumwe wevashambadziri vavo ? Iwe unoda chikamu che $ 28 mabhiriyoni aya? Hongu, zvakanaka, saka vanoita zvimwe zviuru pamwe chete nevatengesi ivo vari kudhonza kuburikidza. Pano ndipo pavanenge vachiti, "Ndiratidzei sei uri muhwindo."
Mutengo wokuderedza uchava chinhu chekutanga chavanotarisira. Nhoroondo yepamusoro yehupamhi hwepamusoro uye pa-nguva yekutora inobatsira. Asi ivo vanogonawo kutsvaga kubvumirana semashoko ekubhadhara kwenguva yakareba (net net 90 kana net net 120), vakagadziriswa kuverenga uye kunonoka-kutama kana kuwedzerwa kushandiswa kwemabhuku kunodzoka.
Saka, hongu, "ketchup pamusoro pe mac yako uye cheese" majee achapera - asi kune avo vari muchero rekugovera wa Kraft-Heinz, basa rakaoma (uye hand-wringing) riri kutanga.
Chero sangano rinoda sarudzo yekutengeserana kuti ribudise izvo zvinodiwa nevatengi vavo, apo vatengi vavo vanoda - uye vanozviita nenzira iyo inoshandisa mari shoma sezvinobvira. Apo nheyo yako yekutanga yekushandisa inopedza iri $ 5 bhiriyoni, kune basa rakawanda raunofanira kuita.