Ndezvipi zvitsva zvawaona izvo zvinoratidza mhinduro nokukurumidza pasina marwadzo? Zvishomanana zvishomanana zvekuparidzira zvinoshandisa 'kusarwadziwa hakuna pfuma' nzira.
Kwete kuti 'kurwadziwa' hakushandisi kana kushandiswa zvakanaka (funga Nike uye Propel Fitness Water).
Zvinyorwa zvese, vashandi vakawanda vanoda chimwe chinhu chinopa kufadza kana kugutsikana nekutambudzika kwakanyanya kana kuzvipira; chimwe chinhu chinonyoresa basa rakaoma rakaoma iro rinosanganisira muviri, dzidzo, uye zvepfungwa-zvemagariro evanhu. Nheyo Inofadza, kunyange zvazvo isiri chinhu chimwe chete, inogonawo kuderedzwa nokutaura kuti vanhu vanoda "kushanda nesimba, kwete zvakaoma" kuti vawane zvinangwa zvinovapa mufaro uye kugutsikana nenzira inokurumidza.
Maererano naFeudud, zvinopesana neMitemo yePleasure ndiyo Mheyo Yechokwadi. Iyi nheyo inotibvumira kurega kutsvaka kugutsikana kusvikira gare gare kana chokwadi chemamiriro edu ezvinhu chinoreva kuti zviri nani kushandisa.
Vatengi vebhizimisi vanoda kuwana nzira dzekudzivirira Ichokwadi chechokwadi chaicho kubva pamusoro pePleasure Principle. Kutengeserana kunotungamirira vatengesi kuti vaite zvisarudzo zvekutengesa mabhizimusi kuti vawane bhizinesi ravo munguva ino.
Zvisinei, zvinokosha pakubudirira kwako kwenguva refu iwe usingashandisi vatengi mukutora mutengesi.
Marketing Marketing Mibvunzo
- Ko chigadzirwa kana basa rangu rinogona sei kubatsira mumwe munhu kupedzisa kuguma uye kushingaira kunobatanidzwa?
- Ndingaita sei kuti vanhu vanzwe zvakanaka nezvekutenga kwavo?
- Ndingaratidza sei zvigadzirwa kana basa rangu nenzira inokurudzira "mafaro" mafungiro evatengi anotsigira "chokwadi" pfungwase pasina kushandisa vatengi?
Mazano Maererano Nezvinofadza Pfungwa
Taurira, kana kuratidza, kuti chigadzirwa chako kana basa rinozovandudza hupenyu hwevatengi vako, uye kuti zvakanaka sei zvichaita kuti vanzwe. Asi usangomira pa "kutora nguva muhafu," zvakare utaure kuti vashandi vanoita sei nenguva iyo yakadai se "vane nguva yakawanda yevemhuri yenyu."
Wedzerai zvinobatsira mumwe munhu anogona kukohwa achishandisa chigadzirwa chako. Iwe uri kupa chimwe chinhu chinofadza kubva pane zvakaitika kana kungoita chimwe chinhu mutengi angada kuita chero (kureva, utsanana hwemunhu, kuchenesa, kutyaira motokari)?
Ko chigadzirwa chako chinobatsira mhuka here? Ipai chikamu chekutengesa kune rudo rwekusarudza? Ndezvipi, nokuda kwekuwedzera kwekuita, vanoita zvinonakidza vanowana kubva pakusarudza bhizinesi renyu pamusoro peimwe?
Ngwarira kuti urege kuita chigadzirwa chinonzwika sekuti mutengi haafaniri kuita chinhu zvachose. Zvose kuchinja kana kushandura hakuiti zvakakwana zvido zveShoko Rinofadza. Kuti ugamuchire kufara, vatengi vako vachiri kuda kunzwa kuti vakanga vari chikamu chechiitiko; kana zvisina kudaro, inenge isingabatsiri kuti iwedzere ruzivo pamusoro pechirevo chePleasure.
Muenzaniso wekuita zvinhu zvakajeka unoratidzwa munharaunda inofadza yekutsvaga mukushambadzira mumhizha yekugadzira mix. Mumakore makumi mapfumbamwe nemakumi matatu, kubatsira kubatikana kushandira vakadzi, mhando dzakawanda dzekubheka kusanganiswa kwaive kuwanda-kutengeswa kunongoda chete kuti mvura yakawedzerwa.
Izvo zvikwata zvekuparidzira zvakazvirumbidza zviitiko zvinokurumidza uye zviri nyore - "ingowedzera mvura." Kutengesa kwakabva kwaderera. Asi apo rimwe danho rinowedzera rakawedzerwa zvakare, "wedzerai mazai," kutengesa kwakadzoka.
Sei? Nokuti kana chimwe chinhu chiri nyore kwazvo, vatengi vanorega kufara kwekuzvigutsikana nekuita chimwe chinhu-kunyange kana vachiita zvishoma zvachose.