Kuwedzera kwechikafu chinokonzera
Kunyange zvazvo vashandi, vatengesi, uye mahoitore vachinetseka pamusoro pekuzvisarudzira kudarika, vatengi vakagamuchira zvisarudzo zvavo zvitsva uye havaratidzi zviratidzo zvekudzokera kumigwagwa yekare. Iyi hondo iri kuitika mune izvo zvinonzi grocerant niche .
The Industry Industry Is Not Known for Trying to Be Fast to Market with Ideation, Food, or Tech Advance
MuUnited States, iyo huru yeketani iri munharaunda dzose dzinowedzera zvishoma nezvishoma inofanira kutora chimwe chinhu kupfuura ketani duku kana kuti zvimedu zvekudyara zvichave. Chain restaurants restaurants chinangwa chekudya imwechete pane imwe nguva muresitorendi pavanenge vachidzivirira nekuvaka chigadzirwa.
Nhoroondo yekare vatungamiriri vekudyara vakaramba kuvimbika kwevatangi vekutanga kutanga sevasina kukodzera. Iyo pizza sector muenzaniso wakanaka; kubuda kubva kumhuri kudya kuzvimiririra kusvika kune imwe nyika ye "Red Roof" yeItaly, zvino kusvika pakuendesa-pane zvivako uye zvino kutora-N-bake inogadzira chikamu chemakambani mumutambo we pizza.
(Home Made Pizza Company uye Papa Murphy's mimwe mienzaniso yekutora uye kubika pizza operators.)
Matanho muDhizimusi Yezvokudya Point kune Kuwedzera mune Zvisiri Zvemazuva Ekudya
Pachitsinhanho chemutengi, zvokudya zvitsva zvakagadzirirwa, uye teknolojia yatinoona kuti mutengi anodya mufambiro uri kuchinja uye iye zvino haisi kutarisira vatengesi vezvokudya.
Kuchinja tsika uye mararamiro evanhu, kuwanda kwevanhu pamwe chete nehupfumi hutsva husingazivikanwi vose vari kuomesa mutengi wekuAmerica wezvokudya: Zvido zvebasa, kushandiswa kwezvemari, kudiwa kwekurera mhuri, kuenda, kushamwaridzana kwevanhu, mabasa emwana shure kwekuchikoro, zvose zvinopa misika yezvokudya iyo inonyorerwa hupenyu nemutengo pamusoro pezvakakosha marita.
Kufambira Mberi Mukudhengwa Kwezvokudya uye Zvitsva Zvitsva Zvisiri Zvokudya Zvokudya Zvakave Zvakagadzirirwa Vatengi Kusarudzwa
Vanhu veAmerica vari kugamuchira izvi zvisarudzo kunyange vatengesi vemhaka vanovhiringidza. Ndiani anotevera zvokudya zvekudya madhora ... kungoisa ... munhu wese.
Sei uchifanira kufarira kana Walgreens ari kutengesa yakagadzirirwa akagadzirira-2-kudya uye yakaitwa-2-order sandwiches? Sei uchifanira kufarira kana Whole Foods, Trader Joe's, Safeway uye Wegmans vari kutengesa-2-kudya uye kana kupisa-N-kudya pizza itsva? Sei uchifanira kufarira kana Coinstar iri kutengesa Seattle Best Coffee pane 1 000 nzvimbo dze $ 1.00?
Iwe unofanirwa kutarisira nokuti varikutengesa, uye iwe hausi iwe! Chikamu chinokurumidza kukura chezvokudya zvekutengesa kwemazana emakore mana adarika ave cheChika chekutengeserana. Chikamu che C-chekuchengetedza chekuchengetedza chikamu chikuru chakave chichitungamirirwa nechingwa chakagadzirwa. Nzira dzisiri dzetsika dzekupararira dziri kukura, kugoverana kwemaoko emakambani pavanenge vachigadzirisa maitiro matsva ekushandiswa, marongerwo emitengo, uye kuvimbika kwevatengi.
The Shopper In Control Control Spurring New Retail Form Formats
Mutengesi Joe's uye Whole Foods akagadzira akagadzirira-2-kudya uye kupisa-N-kudya zvokudya zvakagadzirirwa zvakagadzirwa nehupamhi hunosiyanisa sechikamu nehuzivi hunobatsira kuti vagadzirire-2-kudya kudya kwakagadzirwa kwakagadzirwa kwakagadzirwa. Ichokwadi, kutsvakurudza kwemazuva ano kunoratidza kuti vose vatengesi Joe uye Whole Foods vanozivikanwa nehupamhi hwepamhando (yekutengesa yehutori) akagadzirira-2-kudya uye kupisa-N-kudya kudya nekunakidza zvipo. Zvinonyanya kukosha ndezvekutungamira nemishonga inoshandiswa uye huwandu hwepakiti hunoita kukosha uye hwakagadzika ketani imwe neimwe sekudya kwekudya kunzvimbo yezvokudya zvinenge zvakagadzirwa uye zvakasikwa kuti zviwedzere kushandiswa kana kusanganiswa nekufananidzwa nenguva yekudya kumba. Muchidimbu, vari kuba vako vatengi.
Walgreens zvokudya zvakagadzirwa zvakagadzirwa nekutengesa uye zvinodhura pasi pePanera Bread kana Corner Bakery CAFE.
Zvose Panera Bread uye Corner Bakery CAFE inowedzera munzvimbo dzeguta. Walgreens ikozvino inowedzera mutengo, unhu, nekukurumidza kwebasa rebasa pamusoro pevatengesi vemhaka. Nhaka yekutengesa yezvikwereti inofanirwa kufungisisa kushanyira kwavanoita nekushandura kana kushandiswa kwezvisi zvisiri zvepamusoro kuchawana zviwanikwa mumiganhu.
Maonero evanhu vekudya kwekudya uye nguva yekudya inogona kuraswa zvakanaka. Nhaka yevatengesi vanomiririra "chinhu chikuru chinotevera" chokukopa kungangodaro kusava nerombo munguva ino. Nhaka yezvokudya vatengesi vangave vasingafariri kuva vekutanga vashambadziri asi zvinogona kuratidza kuti kumirira kwenguva yakareba hazvizoshandi panguva ino.
Chigadzirwa, Packaging, Placement, Portability, uye Mutengo
Zvokudya zvepasi zvinoshanduka pakuwedzera kunowedzera kwakazara nemashandisirwo muzvokudya, huwandu hwemugove, mapepa ekugoverwa, uye mhando dzakagadzirwa dzakagadzirirwa kudya. Mutengo, kukoshesa, basa rekubatanidza rekugadzirisa zvekudya zvekutengesa. Kuti kuvakirwe mararamiro uye kusimbisa kukosha kwevatengi vaparidzi vanofanira kusimbisa Foodservice Solutions 5P yekutengeswa kwezvokudya.
Vakawanda vezvokudya zvekugara nhaka vanoramba vachiita maitiro ekudzivirirwa kwekodhi, vanodzikisa marimi asi vachideredza kukosha kwevatengi. Mutengi anoshanda, kwete static. Zvikwereti zvinofanira kuva zvine simba, kuchinja nemutengi. Makore mana ekucherechedza dzimwe nzvimbo dzekutengesa dzinobudirira dzinofanira kuva kwenguva refu. Kubudirira munharaunda yekutengesa hakusi kungoitika pamusoro pezvinoitika mukati memasvingo ako mana.
Steven Johnson ndiye Grocerant Guru kuTacoma, WA based Foodservice Solutions, ane ruzivo rwakawanda sevashandi vakawanda vekutengesa, muongorori, chikwata / chigadzirwa chekugadzirwa kwemagetsi, uye kutaura kwevanhu. twitter.com/grocerant